Madonna's First Ever "Fashion Evolution" Pop-up Exhibit
Material Girl Collection Hosts A Madonna Costume Retrospective at Macy's
NEW YORK, April 22, 2013
NEW YORK, April 22, 2013 /PRNewswire/ --Madonna, Material Girl and Macy's are
offering consumers the ultimate insider experience with the unveiling of a
thrilling one day pop-up fashion exhibit, "Madonna's Fashion Evolution" at
Macy's in Century City, California. On Thursday, April 25th, from 6-8pm,
several of Madonna's most iconic fashion items including her infamous Jean
Paul Gaultier cone bra corset from her Blonde Ambition Tour, her Reinvention
Tour ensemble by Christian Lacroix, her "Like A Virgin" wedding dress, and
other legendary pieces will be on display for fans to get a firsthand view of
the evolution of Madonna's fashion. The exhibit will take place surrounded by
the hugely successful fashion forward Material Girlline that Madonna created
exclusively for Macy's with her daughter, Lola.
(Photo: http://photos.prnewswire.com/prnh/20130422/NY99146-a )
(Photo: http://photos.prnewswire.com/prnh/20130422/NY99146-b )
Madonna personally handpicked eight of her favorite costumes from a vast
archive of tour costumes and her personal collection for the one day pop-up
exhibition. Madonna and the Material Girl team went to great efforts to gather
these iconic pieces for the exhibition, which marks the first time these items
have been displayed together for the public to view. The cone bustiers were
flown in from a Jean Paul Gaultier exhibit in Amsterdam, her "Like A Virgin"
wedding dress is on loan from the legendary Hard Rock, while the remaining
items are from Madonna's personal archives.
"The pop-up exhibit at Macy's perfectly exemplifies the inspiration and spirit
of the Material Girl line and will give my fans a great opportunity to see the
evolution of my style over the years," commented Madonna.
Arianne Phillips, Madonna's longtime collaborator, styled and helped to curate
the exhibit. About the "Like A Virgin" wedding dress Madonna wore to the MTV
VMA's in 1984, Phillips commented, "This was one of the most shocking,
liberating and influential moments in pop culture/fashion history." "Fashion
has never been the same. Bold and unforgiving, humorous and shocking, we can
depend on Madonna to challenge us to rethink fashion. Madonna has taken sacred
garments like the wedding dress and religious embellishments, and
re-contextualized them," she added.
"It's a magical thing to bring all these iconic pieces together in one place,"
said Dari Marder chief marketing officer at Iconix Brand Group, Inc. "This
will show customers how influential Madonna has been to fashion and how that
influences Material Girl today," she added.
"We are so thrilled to bring this unique experience exclusively to Macy's
customers," said Martine Reardon, Macy's chief marketing officer. "An homage
to Madonna's revolutionary style and influence on our Material Girl
collection, 'Madonna's Fashion Evolution' pop-up exhibit offers a rare
opportunity to see some of her most iconic looks curated together in a
Material Girl is a fast-fashion junior collection inspired and designed in
collaboration with Madonna and her daughter Lola. Material Girl launched in
2010 exclusively at Macy's in the United States. To stay up to date with the
latest news from Material Girl, follow @MaterialGirl on Twitter and become a
fan of Material Girl on Facebook at www.facebook.com/materialgirl. To shop the
collection, visit macys.com/materialgirl.
About Iconix Brand Group, Inc.: Iconix Brand Group, Inc. owns, licenses and
markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO
(R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R),
LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R),
ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO
YORK (R), ED HARDY (R), SHARPER IMAGE (R) and UMBRO (R). In addition, Iconix
owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), MATERIAL
GIRL (R), PEANUTS (R) and TRUTH OR DARE (R) brands. The Company licenses its
brands to a network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the mass market
in both the U.S. and worldwide. Through its in-house business development,
merchandising, advertising and public relations departments Iconix manages its
brands to drive greater consumer awareness and equity.
About Macy's: Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at more than 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam. Macy's stores and
macys.com offer distinctive assortments including the most desired family of
exclusive and fashion brands for him, her and home. Macy's is known for such
epic events as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day
Parade^®, as well as spectacular fashion shows, culinary events, flower shows
and celebrity appearances. Building on a 150-year tradition, Macy's helps
strengthen communities by supporting local and national charities that make a
difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.
Ali Tyrangel, PR Director
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group, Inc.
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