TransTech Systems and Visualant Bring ChromaID Technology to Cartes America

TransTech Systems and Visualant Bring ChromaID Technology to Cartes America

Leading provider of ID Badging and access control solutions expects demand for
ChromaID scanners, readers and printers to dramatically rise within the year

LAS VEGAS, Nev., April 22, 2013 (GLOBE NEWSWIRE) -- via PRWEB - Visualant,
Inc. (OTCBB:VSUL), an industry-leading provider of chromatic-based
identification solutions, announced today that it is demonstrating ChromaID™
technology in partnership with TransTech Systems during Cartes America, one of
the leading security card tradeshows of the year being held at The Mirage
Hotel in Las Vegas April 23-25, 2013.

TransTech is an established leader in the identification badging and access
control field, and a wholly owned subsidiary of Visualant. TransTech Systems,
provides system and component level security solutions, including printers,
scanners, card readers, RFID, biometrics, smart card solutions, controllers,
web based and enterprise level software solutions, video and digital image
capture devices (photo, signature and fingerprint), lobby & visitor management
software, and a full range of accessories.

At Cartes America, some of the top international and domestic technology
manufacturer companies come to showcase their latest innovative technologies
in card manufacturing, payment solutions, identification and authentication
solutions, mobility and digital security. Executives from TransTech will join
more than 2,500 professionals from hundreds of companies attending the event
this year. Cartes America, produced by Comexposium, is an innovation leader
for advancing in mobile payments; securing transactions, securing credential
issuance, and combining hardware, software and supplies to increase security.

"Visualant's ChromaID technology is a disruptive offering for the electronic
security industry, said Ron Erickson, President and CEO. "TransTech's presence
and customer service focus helps us garner mindshare both in the marketplace
and at Cartes America, which fortifies our business development efforts as we
address the demands for our technology across this sector."

After being awarded the highest recognition in advanced photonics, the Prism
Award, at the SPIE Photonics West show in San Francisco last February, the
company is entering into a broader marketplace with its proprietary ChromaID
technology, whose potential and different applications will be demonstrated
during the forthcoming Cartes America in Las Vegas.

To discuss development opportunities or to arrange to see an in-depth demo of
ChromaID technology at the upcoming event, please contact Vice President of
Business Development, Todd Sames at todd(dot)m(dot)sames(at)visualant(dot)com.

About Visualant, Inc.

Visualant™ is a public company whose shares trade under the stock symbol,
VSUL. The Visualant Spectral Pattern Matching™ technology directs structured
light onto a substance, through a liquid/gas, or off a surface, to capture a
unique ChromaID™. When matched against existing databases, a ChromaID can be
used to identify, detect, or diagnosis markers invisible to the human eye.
ChromaID scanner modules can be integrated into a variety of mobile or
fixed-mount form factors. The patented technology is disruptive, making it
possible to effectively conduct analyses in the field that could only
previously be performed by large and expensive lab–based tests.

Visualant has a Joint Development Agreement through December 31, 2013 with
Sumitomo Precision Products Co., Ltd. ("SPP"), which focuses on the
commercialization of the SPM technology and an ongoing License Agreement
providing SPP with an exclusive license of the SPM technology in identified
Asian territories. For more information, visit

Sumitomo Precision Products Co., Ltd. is publicly traded and has operations in
Japan, United States, China, United Kingdom, Canada, and other parts of the
world. Additional information on SPP is available at

Press contact:

Hal Bringman


+1 (206) 299-0622 ext 801

+1 (310) 210-8011

Skype: halbringman

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         Hal Bringman
         (323) 851-6877
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