Canon Holds No. 1 Share of Global Interchangeable-Lens Digital Camera Market for 10 Consecutive Years

  Canon Holds No. 1 Share of Global Interchangeable-Lens Digital Camera Market
  for 10 Consecutive Years

Business Wire

MELVILLE, N.Y. -- April 22, 2013

Canon Inc., today announced that the company’s EOS line of
interchangeable-lens digital cameras (Digital SLR and compact-system cameras)
have consistently maintained the No. 1 share worldwide in terms of volume
within the interchangeable-lens digital camera market for the 10-year period
from 2003 to 2012.^*1

In addition to interchangeable lenses, Canon also develops its own key
components – the CMOS image sensors and image processors – employed in the
company’s interchangeable-lens cameras, incorporating the most advanced of
these technologies in its flagship EOS-1D series. By applying these
technologies to other models as well, Canon has successfully created a
powerful product lineup that effectively responds to the needs of a wide range
of users, from professionals to entry-level users, which has enabled the
company to maintain the top global share.

In 2003, the dawn of Digital SLR cameras, Canon introduced its breakthrough
EOS Digital Rebel, a compact and lightweight user-friendly camera that set the
stage for growth in the Digital SLR market while, at the same time, captured
the top share of the global market. Since that time, Canon, in the company’s
ongoing pursuit of high image quality, has launched a number of models
targeting advanced-amateur users that offer among the highest levels of
performance for their class, including the EOS 5D series, which paved the way
for Digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS
camera system and marked its 10th consecutive year as the market’s world
leader. During the year, Canon launched the compact-system EOS M, aimed at
expanding the company’s entry-level user base, along with the EOS 6D, the
world’s smallest and lightest^*2 Digital SLR camera equipped with a 35mm
full-frame CMOS sensor, which contributed to the growth of the
advanced-amateur user segment.

This year, Canon introduced the EOS Rebel SL1, the world’s smallest and
lightest^*2 Digital SLR camera equipped with an APS-C-size sensor, bolstering
its product lineup with a model befitting the industry’s top brand while
targeting its 11th straight year as the world’s market leader.

With a history of producing cameras that dates back to the company’s founding
in 1937, Canon will continue refining its diverse imaging technologies based
on its core optical technologies, striving to produce exceptional and reliable
lenses and cameras that cater to the varying needs of photographers—from
first-time users to advanced amateurs and professionals—while contributing to
expanding the photographic and video imaging culture.

*1Based on a survey by Canon.
*2 As of March 1, 2013, based on a Canon survey.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. received the PCMag.com
Readers’ Choice Award for Service and Reliability in the digital camera and
printer categories for the ninth consecutive year, and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer service
and support for all of the products it distributes. Canon U.S.A. is dedicated
to its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss.

Contact:

Canon U.S.A., Inc.
Editorial Contacts:
Ellen Heydt, 631-330-5078
eheydt@cusa.canon.com
or
Ashley Dickerson, 631-330-4286
adickerson@cusa.canon.com
or
Canon U.S.A. Web site:
www.usa.canon.com
or
For sales information/customer support:
www.usa.canon.com
1-800-OK-CANON
ccenter@cits.canon.com
 
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