hmv Canada's The Vault Officially Launches LIVE

Canada's leading music and entertainment retailer is proud to announce 
enhancements and officially launch its new digital streaming service 
TORONTO, April 22, 2013 /CNW/ - hmv, Canada's premiere retail destination for 
music and entertainment, announced today the official, live launch of The 
Vault, the company's digital download and streaming service. The Vault, which 
had been running in beta for over four months, provides Canadians with instant 
access to the biggest hits, hottest new releases, and deepest catalog, 
boasting more than 13 million tracks and constantly growing. 
"The official launch of The Vault is an important indicator of the care we 
take when listening to what our consumers want and need when it comes to their 
personal music experience," said Allan Mamaril, Digital Content and Marketing 
Manager for hmv Canada. "We are confident that the enhancements made to The 
Vault will impress consumers and ultimately bring them closer to the music 
they love." 
The newly optimized service showcases improvements to speed and depth of 
content, while introducing a new and refined mobile app that allows 
subscribers to access to their personal libraries and favourite playlists on 
the go. 
Users can still access hmv's digital download store, The Vault Store, to 
download individual tracks and albums found at 
"While we continue to see strong demand for CDs, we are also seeing an 
increased demand for accessing music in the digital environment, making the 
launch of The Vault especially timely," said Nick Williams, President and CEO 
of hmv Canada. "We know that the more than 35 million consumers who come 
through our stores each year count on us to enhance their music experience and 
The Vault is a clear indicator of our ability to do that. This combined retail 
and online offering will enable us to better connect with our customers and 
drive our business forward in 2013." 
The Vault's membership subscriptions will now be available for purchase 
in-store. PURE members will receive an exclusive discounted price when 
purchasing a Vault membership in-store. Fans can unlock The Vault at or access it with a mobile subscription at iTunes and 
Android app stores. 
About hmv Canada 
hmv Canada's first store opened in 1986, from which it has grown to become a 
Canadian entertainment market leader with 111 stores from Newfoundland to 
British Columbia, including flagship locations in Toronto, Edmonton, and 
Montreal. hmv Canada is an innovator in its market, launching in 2009 its digital music store, in 2010, the hmv Pure customer rewards 
program, which has attracted over 1.2 million paid cardholders, and in 2012 
The Vault music streaming service, giving users access to millions of tracks 
to stream on a personal computer or mobile device. hmv has been named 
Canadian Music Retailer of the Year for the past 20 years, and has also been 
recognized as the Canadian Entertainment Network DVD Retailer of the Year. In 
July 2011, Hilco acquired hmv Canada from the UK's HMV Group plc. 
AJ Goodman FTI Consulting 416.649.8059 
SOURCE: HMV Canada Inc. 
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CO: HMV Canada Inc.
ST: Ontario
-0- Apr/22/2013 13:00 GMT