United Way for Southeastern Michigan Exceeds $35 Million Community Giving Goal
in Campaign Led by Chrysler Group's Sergio Marchionne and Campaign Cabinet;
Ford COO Fields Named 2013-2014 Campaign Chair
-- United Way Campaign Chair Sergio Marchionne and United Way President and
CEO Michael J. Brennan, together with Ford Motor Company COO Mark Fields,
Detroit Mayor Dave Bing and Quicken Loans and Rock Ventures Chairman and
Founder Dan Gilbert announce $35,121,006 Campaign result for 2012-2013
DETROIT, April 22, 2013
DETROIT, April 22, 2013 /PRNewswire-USNewswire/ --The United Way for
Southeastern Michigan 2012-2013 Community Giving Campaign raised $35,121,006,
surpassing its $35 million goal, representing an increase of 11 percent from
last year's campaign total.
The private ceremony was hosted by Quicken Loans and Rock Ventures Chairman
and Founder Dan Gilbert at The M@dison on Broadway in Detroit. Mr. Marchionne
also symbolically "passed the torch" to Ford Motor Company Chief Operating
Officer Mark Fields, who will serve as United Way Campaign Chair for
Last September, Mr. Marchionne kicked-off the annual community giving campaign
with a torch-lighting ceremony on Detroit's Hart Plaza to announce a $35
million fundraising goal for the organization. After standing dark for five
years, the torch was relit to signify a monumental change in the way the
public and private sectors are working together to achieve a common goal –
making greater Detroit one of the top five cities in the country in which to
live and work by the year 2030, which is the year when children born in 2012
will graduate from high school.
Detroit Mayor Dave Bing, along with many long-time United Way supporters,
civic, business and community leaders attended the event.
Supporting United Way ensures that positive, lasting community change will
continue to occur at a grassroots level. The last few years have been
financially challenging for the organization, which relies on a combination of
individual and corporate contributions, as well as grant funding, to survive.
"When we lit the torch this past fall, hope was in the air. That hope was
fueled by men and women coming together, determined to forever change our
community and our way of looking at the future," said Marchionne. "We now know
that ultimately, regardless of the circumstances, we have the power to refuse
our consent to decline, to a devastating cycle where children worry about
whether their basic human needs will be met. Each of us, in our own way, has
the obligation to play a part in putting right the consequences of the market.
Because consenting to all these things would not only be a denial of our own
rights in life, but also of our duty to protect the welfare of our community."
He continued, "Today's announcement is a great accomplishment, and the effort
to reach this target was led by a Cabinet, made up of members drawn from
throughout our community who came together to share their expertise, their
resources and their passion to help transform southeastern Michigan into a
vibrant center. To be worthy of our history, we all need to assume proactive
roles in creating what is next to come, in crafting a sound foundation for our
neighbors, our city and this region."
"Today is truly a celebration of the hard work of this year's Campaign Cabinet
under Sergio Marchionne's leadership and innovative practices," Brennan said.
"Chrysler Group, and its employees, has a long history of generosity. This was
demonstrated in remarkable ways throughout this year's campaign that has led
to palpable change in our community."
"We are now looking ahead to the coming year and thank incoming Campaign Chair
Mark Fields for agreeing to carry the torch forward with a visionary approach
to meeting our next annual goal," Brennan continued. "We are grateful for his
enthusiasm for and dedication to United Way's mission."
Fields' role as 2013 Campaign Chair builds on the thriving long-term
partnership between Ford Motor Company and United Way. Ford and United Way
have collaborated to place countless Ford employees as volunteers in local
nonprofit agencies, serve more than 1.1 million meals through their Mobile
Food Pantries program and build wheelchair ramps for dozens of local families,
among other initiatives.
"Our One Ford team is dedicated to doing our part to build a better world, and
that starts with the metro Detroit community where our company was founded,"
Fields said. "We look forward to supporting United Way's efforts by raising
funds to support education, boost financial self-sufficiency and reduce hunger
for those in need."
This year's fundraising campaign was supported by a new pro bono marketing
campaign created by the Dearborn-based advertising agency Team Detroit Inc.
The "Better Headlines" campaign is focused on positive news headlines for the
year 2030 that can be anticipated if people continue to donate to United Way
and fund the efforts it supports in three areas—Education, Financial Stability
and Basic Needs.|
Last summer, Chrysler Group partnered with United Way in the fight against
childhood hunger throughout Detroit metro area communities. As a result, the
partnership served up more than 100,000 summer meals for hungry children. For
the 2012 Campaign, Chrysler Group employees donated nearly $7 million to
United Way campaigns in the U.S. and in Canada; and, employees volunteered
thousands of hours in support of United Way agencies and activities.
About United Way for Southeastern Michigan
United Way for Southeastern Michigan mobilizes the caring power of Wayne,
Oakland and Macomb counties to improve lives in measurable and lasting ways
throughout the region. The organization is led by a diverse group of
volunteers from business, labor, government, human services, education and the
community. United Way provides opportunities to invest in the metropolitan
Detroit community through its annual Campaign and is a leader in convening
partners to impact local residents each year by increasing economic
self-sufficiency, protecting children and youth at risk, strengthening
families, empowering neighborhoods and communities, and promoting health and
wellness. For more information, visit LiveUnitedSEM.org.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance
with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat
vehicles and products. With the resources, technology and worldwide
distribution network required to compete on a global scale, the alliance
builds on Chrysler Group's culture of innovation, first established by Walter
P. Chrysler in 1925, and Fiat's complementary technology that dates back to
its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features
some of the world's most recognizable vehicles, including the Chrysler 300 and
Town & Country, Jeep Wrangler, Dodge Durango, Ram 1500, Jeep Grand Cherokee
SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and
powertrains for small- and medium-size cars, allowing Chrysler Group to offer
an expanded product line including environmentally friendly vehicles.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 171,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
SOURCE United Way for Southeastern Michigan
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