Canon Holds No. 1 Share of Global Interchangeable-Lens Digital Camera Market for 10 Years Running

 Canon Holds No. 1 Share of Global Interchangeable-Lens Digital Camera Market
                             for 10 Years Running

  PR Newswire

  TOKYO, April 22, 2013

TOKYO, April 22, 2013 /PRNewswire/ --

Canon Inc. today announced that the company's interchangeable-lens digital
cameras (digital SLR and compact-system cameras) have consistently maintained
the No. 1 share worldwide in terms of volume within the interchangeable-lens
digital camera market for the 10-year period from 2003 to 2012. ^[ ^*1 ^]

In addition to the interchangeable lenses, Canon also develops its own key
components - the CMOS image sensors and image processors - employed in the
company's interchangeable-lens cameras, incorporating the most advanced of
these technologies in its flagship EOS-1D series. By applying these
technologies to other models as well, Canon has successfully created a
powerful product lineup that effectively responds to the needs of a wide range
of users, from professionals to entry-level users, which has enabled the
company to maintain the top global share.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough
EOS 300D Digital, a compact and lightweight user-friendly camera that set the
stage for growth in the digital SLR market while, at the same time, captured
the top share of the global market. Since that time, Canon, in the company's
ongoing pursuit of high image quality, has launched a number of models
targeting advanced-amateur users that offer among the highest levels of
performance for their class, including the EOS 5D series, which paved the way
for digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS
system and marked its 10th consecutive year as the market's world leader.
During the year, Canon launched the compact-system EOS M, aimed at expanding
the company's entry-level user base, along with the EOS 6D, the world's
smallest and lightest ^[ ^* ^2 ^] digital SLR camera equipped with a 35 mm
full-frame CMOS sensor, which contributed to the growth of the
advanced-amateur user segment.

This year, Canon introduced the EOS 100D, the world's smallest and lightest ^[
^* ^2 ^] digital SLR camera equipped with an APS-C-size sensor, bolstering its
product lineup with a model befitting the industry's top brand while targeting
its 11th straight year as the world's market leader.

With a history of producing cameras that dates back to the company's founding
in 1937, Canon will continue refining its diverse imaging technologies based
on its core optical technologies, striving to produce exceptional and reliable
lenses and cameras that cater to the varying needs of photographers - from
first-time users to advanced amateurs and professionals - while contributing
to expanding the photographic and video imaging culture.

*1  Based on a survey by Canon.

*2  As of March 1, 2013, based on a Canon survey.

Contact: Lucie Smith, Senior Account Director, Nelson Bostock Communications,
D: +44 (0)20 7792 7412 , M: +44 (0) 7827 774013
 
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