Cinedigm and BitTorrent Sign Promotional Partnership for Feature Film
LOS ANGELES -- April 22, 2013
Cinedigm (NASDAQ: CIDM), the leader in the digital entertainment revolution,
and BitTorrent, Inc. whose distributed and cloud technologies have been at the
leading edge of digital distribution with over 170 million users, have
announced a promotional partnership to support the release of ARTHUR NEWMAN,
the feature film starring Colin Firth and Emily Blunt, which Cinedigm brings
to theaters on April 26^th.
Utilizing the BitTorrent suite of office products, Cinedigm will invite fans
to view – exclusively – the first seven minutes of the film prior to its
theatrical release. Additional materials will include stills from the film,
the official movie poster and the film trailer.
“This unexpected partnership between Silicon Valley and Hollywood reflects
Cinedigm’s entrepreneurial marketing efforts,” said Cinedigm Chief Marketing
Officer Jill Newhouse Calcaterra. “Our goal is to generate interest, awareness
and ticket sales for our releases and BitTorrent’s millions of daily
entertainment consumers are a prime target. This exclusive clip of ARTHUR
NEWMAN is certain to peak their interest and drive them to theatres this
“This is a visionary move by Cinedigm and represents a significant shift in
how in how the media industry perceives BitTorrent,” said Shahi Ghanem, Chief
Strategy Officer of BitTorrent, Inc. “Cinedigm is leading a renaissance in
indie content distribution and BitTorrent is a great fit as a technology
“We’ve demonstrated success in forming deep relationships between audiences
and creators, growing revenue, and even driving box office traffic for content
creators,” continues Ghanem. “Cinedigm is one of our most forward-thinking
partners and the first with a theatrical release of such magnitude. We’re able
to connect Cinedigm with real movie fans that actively support content
creators and by doing so BitTorrent, Inc. can demonstrate how we add value
through continued innovation."
ARTHUR NEWMAN follows the mid-life travails Wallace Avery (Colin Firth).
Divorced, disconnected from his young son, dissatisfied with his love life,
depressed and in the doldrums of middle age, he decides to make a radical
change by walking away from his old life. He buys a new identity and hits the
road as Arthur Newman to begin life anew, bound for Terre Haute, Indiana,
where he dreams of reinventing himself. But his road trip is derailed by the
entrance of Michaela "Mike" Fitzgerald (Emily Blunt), whom Arthur discovers
passed out poolside at a seedy roadside motel. Soon romance blossoms as the
unexpected couple infiltrate the lives of random strangers as a way of better
grasping the essence of their own waylaid lives.
Written by Academy Award(r) nominated scribe Becky Johnston ("Prince of
Tides," "Seven Years in Tibet") and directed by first-timer Dante Ariola, the
film was produced by Vertebra Films and Cross Creek Pictures, and was
executive produced by Lisa Bruce, Andy Cappuccino, Helen Cappuccino, Mac
Cappuccino, Natalie G. Hill, and James A. Holt.
Over the past decade, Cinedigm has led the digital distribution revolution
that continues to transform the media landscape. In addition to its pioneering
role in transitioning movie theatres from traditional film prints to digital
distribution, Cinedigm continues to advance worldwide cinema modernization
with its suite of software products allowing exhibitors and distributors to
manage their newly digital businesses with efficiency, insight and certainty.
And, as the leading distributor of independent content in the world, Cinedigm
collaborates with producers and the exhibition community with unequalled
transparency to market, source, curate and distribute quality content across
all digital platforms to targeted and profitable audiences. The company’s
library of over 5,000 titles includes award-winning documentaries from
Docurama Films®, next-gen indies from Flatiron Film Company® and acclaimed
independent films and festival picks through partnerships with the Sundance
Institute and Tribeca Film. Cinedigm is proud to distribute many
Oscar®-nominated films including “The Invisible War,” “Hell and Back Again,”
“GasLand,” “Waste Land” and “Paradise Lost 3: Purgatory.” CIDM-G
About BitTorrent, Inc.
Based in San Francisco, BitTorrent, Inc. is a company dedicated to building a
better Internet through innovation in distributed networking and cloud
technologies. We have a globally recognized ecosystem of protocols, consumer
software and connected devices to help find, share, and move digital content.
Our 170 million monthly active users are passionate supporters of content
creators and are invested in the future of digital media. BitTorrent was named
by Fast Company as one of the World’s Most Innovative Companies for our work
with content creators. The BitTorrent protocol was invented in 2001 by our
founder and Chief Scientist, Bram Cohen.
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