Kellogg Launches Fifth Global Corporate Responsibility Report

        Kellogg Launches Fifth Global Corporate Responsibility Report

Report highlights focus on worldwide hunger relief and environmental
sustainability, among other areas

PR Newswire

BATTLE CREEK, Mich., April 22, 2013

BATTLE CREEK, Mich., April 22, 2013 /PRNewswire/ --

  oKellogg issues 5th annual Corporate Responsibility Report. Report
    available @
  oThrough #Breakfasts for Better Days, Kellogg to donate 1 billion servings
    of #cereal & snacks by end of 2016
  oKellogg contributed $52+ million in cash/foods to org.'s worldwide in
    2012, including #breakfast & #hunger relief programs
  oWe continue to work toward our goal of reducing water use. For example,
    our Manchester, UK plant reduced water use by 26% in 2012

When W.K. Kellogg created cereal, he aspired to improve people's lives with
the foods he made, and, later, through his generous philanthropy. As Kellogg
Company releases its fifth annual global Corporate Responsibility report today
in conjunction with Earth Day, company officials spotlighted efforts aimed at
creating even better days and brighter tomorrows for Kellogg consumers,
employees, communities, and the environment. The report documents the
company's continuing progress in four key areas: marketplace, environment,
workplace and community. The Report also highlights the company's global
charitable focus on hunger relief, which brings together all of these areas.

Breakfasts for Better Days: Hunger relief for children and families

Because one in eight people around the world faces food insecurity every day,
and given the critical role that breakfast plays in providing a good start to
the day, Kellogg and the Kellogg's Corporate Citizenship Fund, is helping
address hunger globally through its new Breakfasts for Better Days™

Through Breakfasts for Better Days™ the company has pledged to donate 1
billion servings of cereal and snacks, more than half of which are breakfast,
to children and families in need around the world by the end of 2016.

"Driven by our belief in the power of breakfast, our social responsibility
strategy emphasizes hunger relief and complements our business as a food
company," said John Bryant, president and chief executive officer, Kellogg
Company. "Breakfast is what we do best, and by providing breakfast to people
in need around the world, we help fulfill our Purpose of nourishing families
so they can flourish and thrive."

Important progress made in key areas of corporate responsibility

The 2012 report also details the considerable work being done by Kellogg in
the four key areas:

Marketplace – Kellogg has launched a variety of new foods with fiber, protein,
vitamins and minerals, to continue to address consumer health needs

Environment – We continue to make good progress toward our 2015 goals for
reducing water use and waste to landfill.

Workplace – Our commitment to diversity was recognized by the company's
inclusion in the 2012 Top 50 Companies for Diversity, as cited by

Community – Kellogg contributed $52+ million in cash/products to organizations
worldwide in 2012, including breakfast and hunger relief programs.

"Corporate Responsibility has been a cornerstone of our company for more than
100 years," Bryant said. "Today, as a responsible business leader, we are
carrying on that tradition by doing what's right for our environment and
society, while enriching and delighting the world with foods and brands that

New Report Available

The 2012 Kellogg Company Corporate Responsibility Report is available online
at Again this year, Kellogg will make a one-time $5
donation to The Global FoodBanking Network (up to $10,000) for every person
who provides feedback through Nov. 1, 2013, on its Corporate Responsibility
Report. To share your comments, email

Kellogg Company's Corporate Responsibility Report uses the Global Reporting
Initiative (GRI) G3 Guidelines for the food sector, which provide a
recommended framework and indicators for reporting. Kellogg is reporting at a
GRI-checked application level of "B."

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company. Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®,
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe
in the power of breakfast, we focus our philanthropic efforts global hunger
relief through our Breakfasts for Better Days™ initiative, providing 1 billion
servings of cereal and snacks - more than half of which are breakfast - to
children and families in need by the end of 2016. To learn more about our
responsible business leadership, foods that delight and how we strive to make
a difference in our communities around the world, visit

SOURCE Kellogg Company

Contact: Kellogg Media Hotline, 269-961-3799, Kellogg Company,
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