WWE® Names Michael Pine Head of Global Sales & Partnership Marketing

  WWE® Names Michael Pine Head of Global Sales & Partnership Marketing

Business Wire

STAMFORD, Conn. -- April 22, 2013

WWE (NYSE: WWE) today announced the appointment of Michael Pine as Senior Vice
President of Global Sales & Partnership Marketing. Pine, who previously held
senior level sales positions at Turner Broadcasting, UFC, World Triathlon
Corporation, and most recently IMG, will report directly to WWE Chief
Marketing Officer, Michelle D. Wilson.

As head of WWE’s Global Sales & Partnership Marketing division, Pine will be a
key member of the company’s senior management team. He will be responsible for
providing strategic vision for WWE’s sales operation and ensuring revenue
growth is aligned with company objectives and values.

Pine brings 15 years of experience in strategic sales and marketing across a
variety of major sports properties and brands. Prior to joining WWE, Pine was
IMG’s Vice President of National Sales for the company's College Division. In
this role, he was responsible for the daily development of national sales for
IMG’s College and NCAA corporate champions, and their partner programs with
Turner and CBS business units. He managed IMG College’s two largest national
corporate partnerships, UPS and MillerCoors, accounts which exceeded $100

Formerly, he held the position of Global Chief Sales Officer at Ironman -
World Triathlon Corporation, where he oversaw all global sales, marketing,
licensing, PR and digital media sales business verticals.

While at UFC, Pine oversaw and executed advertising, sponsorship, digital
media and marketing operations. He secured key deals with Bud Light, Bacardi
Cazadores, Harley-Davidson and Burger King, to name a few.

Pine was a U.S. Air Force Captain and served from 1993 – 1999. He earned his
M.B.A. from Golden Gate University in San Francisco, California and his
undergraduate degree in Behavioral Sciences from the U.S. Air Force Academy.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed to family-friendly
entertainment on its television programming, pay-per-view, digital media and
publishing platforms. WWE programming is broadcast in more than 150 countries
and 30 languages and reaches more than 600 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to

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wrestling moves, trademarks, logos and copyrights are the exclusive property
of WWE and its subsidiaries. All other trademarks, logos and copyrights are
the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are subject to various risks and uncertainties.
These risks and uncertainties include, without limitation, risks relating to
maintaining and renewing key agreements, including television and pay-per-view
programming distribution agreements; the need for continually developing
creative and entertaining programming; the continued importance of key
performers and the services of Vincent McMahon; the conditions of the markets
in which we compete and acceptance of the Company's brands, media and
merchandise within those markets; our exposure to bad debt risk; uncertainties
relating to regulatory and litigation matters; risks resulting from the highly
competitive nature of our markets; uncertainties associated with international
markets; the importance of protecting our intellectual property and complying
with the intellectual property rights of others; risks associated with
producing and travelling to and from our large live events, both domestically
and internationally; the risk of accidents or injuries during our physically
demanding events; risks relating to our film business; risks relating to
increasing content production for distribution on various platforms, including
the potential creation of a WWE Network; risks relating to our computer
systems and online operations; risks relating to the large number of shares of
common stock controlled by members of the McMahon family and the possibility
of the sale of their stock by the McMahons or the perception of the
possibility of such sales; the relatively small public float of our stock; and
other risks and factors set forth from time to time in Company filings with
the Securities and Exchange Commission. Actual results could differ materially
from those currently expected or anticipated. In addition, our dividend is
dependent on a number of factors, including, among other things, our liquidity
and historical and projected cash flow, strategic plan (including alternative
uses of capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends, general economic and competitive
conditions and such other factors as our Board of Directors may consider

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