TripAdvisor GreenLeaders™ Program Highlights Eco-Friendly Hotels To Help Travelers Plan Greener Trips

   TripAdvisor GreenLeaders™ Program Highlights Eco-Friendly Hotels To Help
                         Travelers Plan Greener Trips

World's Largest Travel Site Awards Qualifying Accommodations Across the U.S.
with Bronze, Silver, Gold or Platinum Status

PR Newswire

NEWTON, Mass., April 22, 2013

NEWTON, Mass., April 22, 2013 /PRNewswire/ -- TripAdvisor®, the world's
largest travel site*, today announced the launch of its new TripAdvisor
GreenLeaders™ program, helping its community of more than 200 million
travelers plan greener trips by highlighting U.S. accommodations engaging in
environmentally-friendly practices. Developed in partnership with U.S.
Environmental Protection Agency's ENERGY STAR® program, the U.S. Green
Building Council, and the United Nations Environment Programme, qualifying
hotels and B&Bs will be awarded TripAdvisor GreenLeaders status based on the
green practices the property has in place.

(Logo: http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO )

How TripAdvisor GreenLeaders Works
The TripAdvisor GreenLeaders program considers a property's holistic approach
to green practices and ranks them based on four levels of participation --
Bronze, Silver, Gold or Platinum -- which will be shown prominently on the
property's listing on the TripAdvisor site. The more green practices a hotel
has in place, the higher its TripAdvisor GreenLeaders level.

A comprehensive list of eco-friendly practices are evaluated, from linen and
towel re-use, recycling and composting through to solar panels, electric car
charging stations and green roofing. Accommodations that do not meet the
requirements for TripAdvisor GreenLeaders, but do have the seven minimum green
practices in place, will be awarded TripAdvisor GreenPartner status.

Travelers will be able to tailor their search on TripAdvisor for hotels
participating in the TripAdvisor GreenLeaders program, and view a detailed
list of environmentally-friendly practices that they can expect at each
location. TripAdvisor's community of travelers will also be invited to comment
on a hotel's green credentials following a stay at a participating property,
and in the future their feedback will be displayed on the site.

The program has launched with a group of more than 1,000 properties, comprised
of independent hotels to multinational brands, including Best Western, Carlson
Rezidor Hotel Group, Fairmont Hotels & Resorts, Marriott International and
Select Registry, as well as numerous independent hotels. New applications for
entry into the TripAdvisor GreenLeaders program will continue to be reviewed
against a set of environmental criteria developed for TripAdvisor by a leading
environmental consulting firm, with input from expert partners.

Travelers Want to Be Green
As recently revealed by the TripBarometer by TripAdvisor, the world's largest
accommodation and traveler survey¹, 79 percent of travelers place importance
on properties implementing eco-friendly practices, and 85 percent of U.S.
hoteliers indicate that they currently have green practices in place.

"TripAdvisor GreenLeaders uniquely details accommodations' green practices
complemented by feedback from the millions in the TripAdvisor traveler
community," said Jenny Rushmore, director of responsible travel at
TripAdvisor. "The transparency of the program makes it easy for
environmentally-conscious travelers to plan and book a greener trip."

"Through its Energy Star program, EPA is proud to partner with TripAdvisor to
help launch this breakthrough initiative to help foster greener travel across
the country," said Jean Lupinacci, chief of EPA's Energy Star program for
Commercial Buildings and Industrial Plants. "Thousands of hotels across
America are actively managing their energy use and related greenhouse gas
emissions with help from Energy Star. Now, through the TripAdvisor
GreenLeaders program, travelers will have the information they need to choose
these types of sustainability-minded hotels."

TripAdvisor is launching the program in the U.S. first with plans to expand it
to other countries later this year. Travelers can learn more about the
GreenLeaders program at tripadvisor.com/greenleaders. Properties interested in
registering for the GreenLeaders program can visit green.tripadvisor.com for
more information.

¹ Methodology: The TripBarometer by TripAdvisor is based upon an online survey
conducted in December 2012 – January 2013. A total of 35,042 people
participated in the online survey from 26 countries spanning 7 regions. The
sample is made up of 15,595 consumers and 19,447 businesses, making it the
world's largest combined accommodation and traveler survey. More than 2,000
U.S. travelers and more than 3,000 U.S. accommodation businesses participated
in the survey.

About TripAdvisor
TripAdvisor is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina underdaodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.jetsetter.com,
www.onetime.com,www.seatguru.com, www.sniqueaway.com, www.smartertravel.com,
www.tingo.com, www.travel-library.com, www.travelpod.com,
www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, March 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

Website: http://www.tripadvisor.com
Contact: Alison Croyle, 617.670.6737, acroyle@tripadvisor.com
 
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