Rentrak Adds PlattForm Advertising To Growing Roster Of Ad Agency Subscribers

Rentrak Adds PlattForm Advertising To Growing Roster Of Ad Agency Subscribers

—Premier Local Agency to Take Advantage of Rentrak's TV Ratings Service—

PR Newswire

PORTLAND, Ore., April 22, 2013

PORTLAND, Ore., April 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the
leader in multi-screen media measurement serving the advertising, television
and movie industries, today announced a multi-year Station View Essentials
contract with PlattForm, a leading marketing and enrollment solutions provider
for the postsecondary education industry.

Named the top Kansas City-based advertising agency by the Kansas City Business
Journal for the last two years, PlattForm will utilize the stability of
Rentrak's TV ratings currency to build better viewer profiles for its clients
in the postsecondary education industry. With Rentrak, PlattForm will receive
television-viewing information from more than 25 million TVs in over 11
million households to garner deeper insights into consumer viewing.

"We are pleased to add Rentrak to our tool kit for traditional media. Having
access Rentrak's information will not only help us understand which TV
programs resonate with our target, but it will help us to scientifically
target these viewers," said Angela Ridpath, Director of Media Services for
PlattForm. 

"Rentrak is extremely pleased to add PlattForm to our roster of local agencies
and to bring our advanced demographics and targeting capabilities into this
industry," said Cathy Hetzel, Corporate President and President of Advanced
Media and Information at Rentrak.

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 25
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About PlattForm:
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in
providing marketing services and enrollment solutions for colleges and
universities, worldwide. The firm, headquartered in suburban Kansas City,
boasts an internal staff of more than 550 industry experts. As thought leaders
in post-secondary education, PlattForm has helped over 4,000 colleges and
universities improve the lives of millions of individuals. Specialties include
search engine marketing; interactive lead generation; online marketing;
traditional media placement and creative services.

About Rentrak:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.

RENTM

Contact for Rentrak:
Antoine Ibrahim
Office: 646-722-1561
E-mail: aibrahim@rentrak.com

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

SOURCE Rentrak

Website: http://www.rentrak.com
 
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