STMicroelectronics Powers Advanced Generation of Smart IPTV Set-Top Boxes From NTT Plala

STMicroelectronics Powers Advanced Generation of Smart IPTV Set-Top Boxes From 
NTT Plala 
The World's Highest Performance Set-Top Box SoC Chosen for an
Advanced, High-End Android-Based IPTV Product 
GENEVA -- (Marketwired) -- 04/22/13 --   STMicroelectronics (NYSE:
STM), a global semiconductor leader serving customers across the
spectrum of electronics applications and a top supplier of set-top
box (STB) ICs, has revealed that its Orly system-on-chip (SoC) is
powering a new generation of advanced set-top boxes announced on
April 17 from NTT Plala Inc., a leading Internet / IPTV service
provider in Japan. This STB has been developed by Sumitomo Electric
Networks, Inc., a major Japanese equipment producer for home
entertainment and broadband service providers, with operations around
the world. 
ST's Orly was selected as the high-end SoC best fit for Sumitomo's
global set-top box middleware platform based on Linux, Android Ice
Cream Sandwich and HTML5. In particular, the Orly's dual-core ARM(R)
Cortex(TM)-A9 MPCore(R) processor allows the set-top boxes to run the
Android(TM) operating system and so connect easily to new
marketplaces including mobile ecosystems. Moreover, the integrated
ARM Mali(R) 3D graphics processor has allowed Sumitomo to create a
rich user interface for Android-based services. 
By integrating a dedicated real-time multimedia processor,
multi-standard video decoding engines, and high-performance video
encoding with support for HD and 3DTV standards, ST's Orly provides
the ideal platform enabling operators to deliver high-quality,
innovative broadcast and Internet-based services. Its high processing
capabilities enable fast transcoding for true multi-screen
experiences on PCs, televisions, tablets and mobile devices
throughout the home. Other important features include a
high-performance security engine supporting the latest conditional
access specifications and Digital Rights Management (DRM) for IPTV,
OTT (Over-The-Top) and multi-screen, multi-room services with DLNA
(Digital Living Network Alliance), ST's proven Faroudja
video-enhancement technology, media and data-driven applications, and
support for Internet video standards.  
ST's Software Development Kit (SDK), created specifically for the
SoC, supported Sumitomo's efforts to simplify and accelerate the
development of smart IPTV set-top boxes. The SDK provides components
and tools needed to run Android on the set-top box and integrate
proprietary IPTV middleware, while also supporting rich
user-interface development leveraging native Android tools. 
"By offering new smart IPTV STBs, we enhance user interface
operability and deliver triple-tuner functionality," said Katsumi
Nagata, Board Director, Executive Director, Technology and
Engineering Division, NTT Plala Inc. "By supporting Japan's first
cloud game called 'Hikari TV Game' and various applications called
'Hikari TV Apps', we are offering more convenient smart TV services
that perfectly fit the lifestyle of our customers." 
"We are very proud to introduce our new generation of set-top boxes
offering smart features for IPTV services and high performance for
seamless end-user experiences," said Hiroaki Nishimoto, Director &
Co-CTO, Sumitomo Electric Networks, Inc. "The new generation of our
StreamCruiser(R) SmartTV common STB platform middleware allows our
customers to choose the SoC that is best suited for the strategic
positioning and expected use-case of the STB, since our solution is
independent of the architecture of the SoC while providing the APIs
to allow Android, native Linux and HTML5 applications the secure
access to the hardware engines and optimized usage of the
ST's Laurent Remont, Digital Convergence Group Vice President and
Unified Platform Division General Manager, added, "We are delighted
that NTT Plala and Sumitomo have chosen to work with ST, resulting in
successful delivery of advanced set-top boxes capable of delivering
seamless high-quality viewing and innovative services to multiple
connected devices throughout the home." 
About STMicroelectronics
 ST is a global leader in the semiconductor
market serving customers across the spectrum of sense and power and
automotive products and embedded processing solutions. From energy
management and savings to trust and data security, from healthcare
and wellness to smart consumer devices, in the home, car and office,
at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting
more from technology to get more from life, ST stands for
In 2012, the Company's net revenues were $8.49 billion. Further
information on ST can be found at 
About NTT Plala Inc.
 NTT Plala Inc. is a Japanese internet service
provider, with more than 5.52 million subscribers as of the end of
March in 2013. The company delivers services ranging from broadband
TV and internet to VoIP. The broadband TV service enables users to
enjoy the most recent entertainment, including movies, dramas, and
animations, and to shop for goods on devices ranging from TVs,
smartphones and tablets, anywhere in the house. The Company has
provided advanced services since launching its service in March 2008.
Facing diversification and drastic changes in the needs from customer
today, the company is in pursuit of services with prompt supports
that can maximize satisfaction of customers. 
About Sumitomo Electric Networks, Inc.
 Sumitomo Electric Networks,
Inc., a wholly-owned subsidiary of Sumitomo Electric Industries,
Ltd., is a leading supplier of broadband access and IPTV equipment,
and offers its high-quality, reliable and innovated products for
valuable customers in the information-communication technology
industry. Products include ADSL, VDSL, GE-PON, VoIP (Voice Over IP),
BBR (BroadBand Router), HGW (Home GateWay), Wireless Broadband, PLC
(Power Line Communication), IPTV Set Top Boxes, Hybrid Set Top Boxes,
and CDN (Content Delivery Network). The company is continually
pursuing innovations, which allow carriers to provide rich consumer
experiences with maximum revenue potential. 
About Sumitomo Electric Industries, Ltd.
 Sumitomo Electric
Industries, Ltd. designs, manufactures and sells optical
fibers/cables/components, advanced electronic devices, and automotive
parts. Through successful strategies of research and diversification,
Sumitomo Electric has been one of the world's leading companies at
the forefront of the revolution in information and communications.
Sumitomo Electric's world-class research and manufacturing
capabilities in optical technology continue to expand and strengthen
the product portfolio while maintaining industry leading levels of
reliability. The company has global operations in more than 30
countries and employs 180,000 people. Sumitomo Electric reported
group net sales of $26 billion for the year ended March 2012. 
STMicro Powers NTT Plala Set-Top Boxes:  
For Press Information Contact:
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354 
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