STMicroelectronics : STMicroelectronics Powers Advanced Generation of Smart IPTV Set-Top Boxes from NTT Plala

 STMicroelectronics : STMicroelectronics Powers Advanced Generation of Smart
                      IPTV Set-Top Boxes from NTT Plala

   The world's highest performance set-top box SoC chosen for an advanced,
                     high-end Android-based IPTV product

Geneva, April 22, 2013 - STMicroelectronics (NYSE: STM), a global
semiconductor leader serving customers across the spectrum of electronics
applications and a top supplier of set-top box (STB) ICs, has revealed that
its Orly system-on-chip (SoC) is powering a new generation of advanced set-top
boxes announced on April 17 from NTT Plala Inc., a leading Internet / IPTV
service provider in Japan. This STB has been developed by Sumitomo Electric
Networks, Inc., a major Japanese equipment producer for home entertainment and
broadband service providers, with operations around the world.

ST's Orly was selected as the high-end SoC best fit for Sumitomo's global
set-top box middleware platform based on Linux, Android Ice Cream Sandwich and
HTML5. In particular, the Orly's dual-core ARM^® Cortex(TM)-A9 MPCore^®
processor allows the set-top boxes to run the Android(TM) operating system and
so connect easily to new marketplaces including mobile ecosystems. Moreover,
the integrated ARM Mali^® 3D graphics processor has allowed Sumitomo to create
a rich user interface for Android-based services.

By integrating a dedicated real-time multimedia processor, multi-standard
video decoding engines, and high-performance video encoding with support for
HD and 3DTV standards, ST's Orly provides the ideal platform enabling
operators to deliver high-quality, innovative broadcast and Internet-based
services. Its high processing capabilities enable fast transcoding for true
multi-screen experiences on PCs, televisions, tablets and mobile devices
throughout the home. Other important features include a high-performance
security engine supporting the latest conditional access specifications and
Digital Rights Management (DRM) for IPTV, OTT (Over-The-Top) and multi-screen,
multi-room services with DLNA (Digital Living Network Alliance), ST's proven
Faroudja video-enhancement technology, media and data-driven applications, and
support for Internet video standards.

ST's Software Development Kit (SDK), created specifically for the SoC,
supported Sumitomo's efforts to simplify and accelerate the development of
smart IPTV set-top boxes. The SDK provides components and tools needed to run
Android on the set-top box and integrate proprietary IPTV middleware, while
also supporting rich user-interface development leveraging native Android

"By offering new smart IPTV STBs, we enhance user interface operability and
deliver triple-tuner functionality," said Katsumi Nagata, Board Director,
Executive Director, Technology and Engineering Division, NTT Plala Inc. "By
supporting Japan's first cloud game called 'Hikari TV Game' and various
applications called 'Hikari TV Apps', we are offering more convenient smart TV
services that perfectly fit the lifestyle of our customers."

"We are very proud to introduce our new generation of set-top boxes offering
smart features for IPTV services and high performance for seamless end-user
experiences," said Hiroaki Nishimoto, Director & Co-CTO, Sumitomo Electric
Networks, Inc. "The new generation of our StreamCruiser® SmartTV common STB
platform middleware allows our customers to choose the SoC that is best suited
for the strategic positioning and expected use-case of the STB, since our
solution is independent of the architecture of the SoC while providing the
APIs to allow Android, native Linux and HTML5 applications the secure access
to the hardware engines and optimized usage of the multi-core."

ST's Laurent Remont, Digital Convergence Group Vice President and Unified
Platform Division General Manager, added, "We are delighted that NTT Plala and
Sumitomo have chosen to work with ST, resulting in successful delivery of
advanced set-top boxes capable of delivering seamless high-quality viewing and
innovative services to multiple connected devices throughout the home."

About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2012, the Company's net revenues were $8.49 billion. Further information on
ST can be found at

About NTT Plala Inc.
NTT Plala Inc. is a Japanese internet service provider, with more than 5.52
million subscribers as of the end of March in 2013. The company delivers
services ranging from broadband TV and internet to VoIP. The broadband TV
service enables users to enjoy the most recent entertainment, including
movies, dramas, and animations, and to shop for goods on devices ranging from
TVs, smartphones and tablets, anywhere in the house. The Company has provided
advanced services since launching its service in March 2008. Facing
diversification and drastic changes in the needs from customer today, the
company is in pursuit of services with prompt supports that can maximize
satisfaction of customers.

About Sumitomo Electric Networks, Inc.
Sumitomo Electric Networks, Inc., a wholly-owned subsidiary of Sumitomo
Electric Industries, Ltd., is a leading supplier of broadband access and IPTV
equipment, and offers its high-quality, reliable and innovated products for
valuable customers in the information-communication technology industry.
Products include ADSL, VDSL, GE-PON, VoIP (Voice Over IP), BBR (BroadBand
Router), HGW (Home GateWay), Wireless Broadband, PLC (Power Line
Communication), IPTV Set Top Boxes, Hybrid Set Top Boxes, and CDN (Content
Delivery Network). The company is continually pursuing innovations, which
allow carriers to provide rich consumer experiences with maximum revenue

About Sumitomo Electric Industries, Ltd.
Sumitomo Electric Industries, Ltd. designs, manufactures and sells optical
fibers/cables/components, advanced electronic devices, and automotive parts.
Through successful strategies of research and diversification, Sumitomo
Electric has been one of the world's leading companies at the forefront of the
revolution in information and communications. Sumitomo Electric's world-class
research and manufacturing capabilities in optical technology continue to
expand and strengthen the product portfolio while maintaining industry leading
levels of reliability. The company has global operations in more than 30
countries and employs 180,000 people. Sumitomo Electric reported group net
sales of $26 billion for the year ended March 2012.

For Press Information Contact:
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
STMicro Powers NTT Plala Set-Top Boxes


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