First eDirectory on New Dun & Bradstreet Credibility Review Business
Marketplace is Advanstar's Pharmaceutical Technology and BioPharm
Paradigm-shifting approach to create pharmaceutical industry's most
comprehensive community-based eDirectory
NEW YORK, April 22, 2013
NEW YORK, April 22, 2013 /PRNewswire/ --Advanstar, the pre-eminent publisher
of pharmaceutical life science publications for over 50 years, will become the
first B2B publisher to embrace the innovative new online Credibility Review
Business Marketplace platform developed by Dun & Bradstreet Credibility Corp.,
the leading provider of credit building and credibility solutions for
The new Pharmaceutical Technology and BioPharm International Marketplace
(www.pharmabiomarketplace.com) will be vastly different from traditional
online B2B directories. It is a vibrant online community that brings
pharmaceutical buyers and suppliers together with Industry-leading thought
leadership content from the publications, in-depth product information from
suppliers and real time social media features that allow members to integrate
their company social media feeds into their profiles. Buyers will have the
ability to rate and comment on products and services from suppliers.
"We are very excited about this opportunity. Given the high costs of
developing eDirectories and continually upgrading and supporting these
platforms across a wide array of publications, an alternative that leveraged
lower upfront costs and scalability with speed to market was very attractive,"
said Advanstar Executive Vice-President, Ron Wall.
According to eMarketer's latest report, digital spending in pharmaceutical and
healthcare marketing is forecasted to grow 57% to $2.48 billion by 2016. "Our
vision is to create the largest and most dynamic communities of buyers and
suppliers with Dun & Bradstreet Credibility Corp., so we can take full
advantage of this spending growth," said Wall.
According to Jeff Stibel, Chairman and CEO, Dun & Bradstreet Credibility
Corp., "What we offer is a highly respected and branded platform with enhanced
credibility data and information from our database, world class development
expertise that will allow all of the Marketplace sites to benefit from ongoing
upgrades and enhancements and a seamless integration of social media."
The new Pharmaceutical Technology / BioPharm International Marketplace will
concentrate on business information and news on companies in the following key
Advanstar Life Sciences group will launch additional eDirectories supported by
their other publications on the Dun & Bradstreet Credibility Review
Marketplace in the coming months.
About Advanstar Communications, Inc.
Advanstar Communications Inc. (www.advanstar.com) is a leading marketing,
media and events company providing integrated solutions for Fashion,
Licensing, Life Sciences and Powersports industries. Advanstar serves business
professionals and consumers in these industries with its portfolio of 141
events, 60 publications and directories, 233 electronic products, as well as
educational and direct marketing products to facilitate commerce by connecting
buyers and sellers across its vertical markets.
Advanstar Communications, Inc.
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SOURCE Advanstar Communications Inc.
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