Marvell and SHARP® Demonstrate Smart Digital LED Lighting System at LIGHTFAIR
Marvell, Sharp and Orama collaborate to provide the first Digital LED Lighting
System delivering a full range of "the light from nature" driving a new wave
of LED lighting
SANTA CLARA, Calif. and MEMPHIS, Tenn., April 22, 2013
SANTA CLARA, Calif.and MEMPHIS, Tenn., April 22, 2013 /PRNewswire/ -- Marvell
(Nasdaq: MRVL) and Sharp Electronics today announced the results of a
collaboration to develop a Smart Digital LED Lighting System designed to
enable custom-featured solution in lighting automation and control. The
Digital LED Lighting System allows wired and wireless network control, which
includes lumens, brightness, CRI and CCT creating a Full Semblance™ White
Light System. The system combines Sharp's Tiger Zenigata 15W LED and a
production down light luminaire design with Orama Inc.'s Smart LED drivers &
digital controller, which is based on Marvell's advanced LED driver ICs and
The system lays the foundation for luminaires that can be quickly configured
by software control to meet each client's individual lighting application's
setting. The Marvell and Sharp collaboration brings advanced LED lighting
features – including remote access from mobile devices and light automatically
optimized for the viewers' experience for every task to various markets at an
affordable price point.
"During the past five years, LED lighting has rapidly proliferated, from
commercial buildings to residences and even bridges. Now, there is a new wave
of LED innovation on the horizon – intuitive, Smart lighting that truly
unleashes the digital control potential of LEDs while providing beautiful,
natural light," said Kishore Manghnani, Vice President of Green Technology
Products at Marvell Semiconductor, Inc. "Marvell is proud of our collaboration
with Sharp and of our capability to empower fast development of a customized,
feature-rich LED luminaires. I believe Marvell's Smart LED Lighting Platform,
a turnkey hardware/software system that OEMs can easily and affordably
integrate into products, combined with Sharp's comprehensive range of
solutions, will drive the next enhanced adoption of LED lighting."
Marvell's Smart LED Lighting Platform – with its small-sized driver and
integrated controller that is easy to install and configure – is designed to
enable customized features for cost-effective implementations that leverage
the full potential of LED lighting and controls. A key demonstration of this
platform's potential is showcased by the easy customization for Sharp's Full
Semblance Lighting Control, which provides the best viewing experience and
ensures that the exact light for each respective task is achieved, regardless
of the time of day. Additionally, the platform provides users access to new
LED lighting applications, such as remote access, high quality light tuning,
mood lighting and scene control.
"This collaboration showcases the next step in LED lighting performance and
function," said Gary Feather, Vice President, LED Lighting at Sharp
Electronics. "Sharp currently offers Recessed LED troffers, LED Downlights and
PAR Lamps, and will continue to expand the product line to include networked
control and automation. Coupled with remote sensors, user awareness, and
wireless control, this smart digital LED lighting system will provide users
full control in LED lighting."
Marvell and Sharp will showcase the new Full Semblance White Light Control
System in a pair of 1000 lm LED Downlights (2700K-5800K with multiple
phosphors) beside a warm white 2700K on one side and a and a cool white 4000K
Downlight on the other, powered by Marvell's Smart LED Lighting Platform
(including its 88EM8801, a small, cost-effective LED driver; and the 88MZ100
wireless microcontroller) at LIGHTFAIR International, held at the Pennsylvania
Convention Center, April 23-25, 2013, in Sharp's booth, No. 1353.
oProduct Information: http://www.marvell.com/led-lighting
oMarvell media materials: http://www.marvell.com/company/press_kit/
Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon
solutions enabling the digital connected lifestyle. From mobile communications
to storage, cloud infrastructure, digital entertainment and in-home content
delivery, Marvell'sdiverse product portfolioaligns complete platform designs
with industry-leading performance, security, reliability and efficiency. At
the core of the world's most powerful consumer, network and enterprise
systems, Marvell empowers partners and their customers toalways stand at the
forefront of innovation, performance and mass appeal. By providing people
around the world with mobility and ease of access to services adding value to
their social, private and work lives, Marvell is committed to enhancing the
As used in this release, the term "Marvell" refers to Marvell Technology Group
Ltd. and its subsidiaries. For more information, please visit www.Marvell.com.
Marvell and the M logo are registered trademarks of Marvell and/or its
affiliates. Other names and brands may be claimed as the property of others.
About Sharp Electronics
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp
Corporation, a worldwide developer of one-of-a-kind home entertainment
products, appliances, networked multifunctional office solutions, solar energy
solutions, LED lighting and mobile communication and information tools.
Leading brands include AQUOS® Quattron™ LCD televisions and 3DTVs, AQUOS
BOARD™ interactive display systems, SharpVision® projectors, Insight®
Microwave Drawer® ovens, Notevision® multimedia projectors and Plasmacluster®
air purifiers. For more information visit Sharp Electronics Corporation at
www.sharpusa.com. Follow us on Facebook or Twitter and watch us on YouTube.
©2013 Sharp Electronics Corporation
Sharp and all related trademarks are trademarks or registered trademarks of
Sharp Corporation and/or its affiliated entities.
For Further Information Contact:
Marvell Media Relations
Sharp Electronics Marketing Corporation of America
Kwittken + Company
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