Marvell and SHARP® Demonstrate Smart Digital LED Lighting System at LIGHTFAIR International 2013 Marvell, Sharp and Orama collaborate to provide the first Digital LED Lighting System delivering a full range of "the light from nature" driving a new wave of LED lighting PR Newswire SANTA CLARA, Calif. and MEMPHIS, Tenn., April 22, 2013 SANTA CLARA, Calif.and MEMPHIS, Tenn., April 22, 2013 /PRNewswire/ -- Marvell (Nasdaq: MRVL) and Sharp Electronics today announced the results of a collaboration to develop a Smart Digital LED Lighting System designed to enable custom-featured solution in lighting automation and control. The Digital LED Lighting System allows wired and wireless network control, which includes lumens, brightness, CRI and CCT creating a Full Semblance™ White Light System. The system combines Sharp's Tiger Zenigata 15W LED and a production down light luminaire design with Orama Inc.'s Smart LED drivers & digital controller, which is based on Marvell's advanced LED driver ICs and control ICs. The system lays the foundation for luminaires that can be quickly configured by software control to meet each client's individual lighting application's setting. The Marvell and Sharp collaboration brings advanced LED lighting features – including remote access from mobile devices and light automatically optimized for the viewers' experience for every task to various markets at an affordable price point. "During the past five years, LED lighting has rapidly proliferated, from commercial buildings to residences and even bridges. Now, there is a new wave of LED innovation on the horizon – intuitive, Smart lighting that truly unleashes the digital control potential of LEDs while providing beautiful, natural light," said Kishore Manghnani, Vice President of Green Technology Products at Marvell Semiconductor, Inc. "Marvell is proud of our collaboration with Sharp and of our capability to empower fast development of a customized, feature-rich LED luminaires. I believe Marvell's Smart LED Lighting Platform, a turnkey hardware/software system that OEMs can easily and affordably integrate into products, combined with Sharp's comprehensive range of solutions, will drive the next enhanced adoption of LED lighting." Marvell's Smart LED Lighting Platform – with its small-sized driver and integrated controller that is easy to install and configure – is designed to enable customized features for cost-effective implementations that leverage the full potential of LED lighting and controls. A key demonstration of this platform's potential is showcased by the easy customization for Sharp's Full Semblance Lighting Control, which provides the best viewing experience and ensures that the exact light for each respective task is achieved, regardless of the time of day. Additionally, the platform provides users access to new LED lighting applications, such as remote access, high quality light tuning, mood lighting and scene control. "This collaboration showcases the next step in LED lighting performance and function," said Gary Feather, Vice President, LED Lighting at Sharp Electronics. "Sharp currently offers Recessed LED troffers, LED Downlights and PAR Lamps, and will continue to expand the product line to include networked control and automation. Coupled with remote sensors, user awareness, and wireless control, this smart digital LED lighting system will provide users full control in LED lighting." Marvell and Sharp will showcase the new Full Semblance White Light Control System in a pair of 1000 lm LED Downlights (2700K-5800K with multiple phosphors) beside a warm white 2700K on one side and a and a cool white 4000K Downlight on the other, powered by Marvell's Smart LED Lighting Platform (including its 88EM8801, a small, cost-effective LED driver; and the 88MZ100 wireless microcontroller) at LIGHTFAIR International, held at the Pennsylvania Convention Center, April 23-25, 2013, in Sharp's booth, No. 1353. Related Links: oProduct Information: http://www.marvell.com/led-lighting oMarvell media materials: http://www.marvell.com/company/press_kit/ About Marvell Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon solutions enabling the digital connected lifestyle. From mobile communications to storage, cloud infrastructure, digital entertainment and in-home content delivery, Marvell'sdiverse product portfolioaligns complete platform designs with industry-leading performance, security, reliability and efficiency. At the core of the world's most powerful consumer, network and enterprise systems, Marvell empowers partners and their customers toalways stand at the forefront of innovation, performance and mass appeal. By providing people around the world with mobility and ease of access to services adding value to their social, private and work lives, Marvell is committed to enhancing the human experience. As used in this release, the term "Marvell" refers to Marvell Technology Group Ltd. and its subsidiaries. For more information, please visit www.Marvell.com. Marvell and the M logo are registered trademarks of Marvell and/or its affiliates. Other names and brands may be claimed as the property of others. About Sharp Electronics Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions, LED lighting and mobile communication and information tools. Leading brands include AQUOS® Quattron™ LCD televisions and 3DTVs, AQUOS BOARD™ interactive display systems, SharpVision® projectors, Insight® Microwave Drawer® ovens, Notevision® multimedia projectors and Plasmacluster® air purifiers. For more information visit Sharp Electronics Corporation at www.sharpusa.com. Follow us on Facebook or Twitter and watch us on YouTube. ©2013 Sharp Electronics Corporation Sharp and all related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated entities. For Further Information Contact: Marvell Media Relations Daniel Yoo Tel: 408-222-2187 email@example.com Sharp Electronics Marketing Corporation of America Chris Loncto Tel: 201-529-8680 Chistopher.firstname.lastname@example.org Kwittken + Company Chao Wang Tel: 646-747-7156 email@example.com SOURCE Sharp Website: http://www.sharpusa.com
Marvell and SHARP® Demonstrate Smart Digital LED Lighting System at LIGHTFAIR International 2013
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