Sanuk Celebrates The Grand Opening Of Its First Flagship Store At Santa Monica's Third Street Promenade

   Sanuk Celebrates The Grand Opening Of Its First Flagship Store At Santa
                       Monica's Third Street Promenade

Leader in Distinctly Designed Footwear Highlights Company-Owned Store Opening
with an Outdoor Jam Session Performance by Lukas Nelson and Promise of the

In-Store "Lo-Fi" Vibe Creates Unique Brand and Shopping Experience

PR Newswire

IRVINE, Calif., April 22, 2013

IRVINE, Calif., April 22, 2013 /PRNewswire/ -- Sanuk, a division of Deckers
Outdoor Corporation (NASDAQGS: DECK), celebrated the grand opening of its
first company-owned store at the Third Street Promenade in Santa Monica on
April 20, 2013. To celebrate Sanuk's first flagship store, Deckers and Sanuk
executives kicked it off with an official opening ceremony and topped off the
evening with a fun-filled jam session by California-based musical artist and
Sanuk ambassador Lukas Nelson and Promise of the Real.

(Photo: )

"We wanted to bring the Sanuk brand experience to life in a great shopping
destination that represents what we stand for here at Sanuk, fun, humor and
smiles. I think we've found a great balance here at Santa Monica," said Jake
Brandman, Sanuk president. "As our first brand-owned store, we were able to
bring the humorous aspect of the brand to life and create that deep connection
with existing and new customers. We see this store as a place for us to
explore alongside with our customers and showcase our innovative Sidewalk
Surfers and absurdly comfortable Yoga Mat and Beer Cozy sandals. This opening
represents a great step in the evolution of Sanuk."

The new store is approximately 1,000 square feet of retail space, featuring
unique elements, a lo-fi design look and feel and offers exclusive products
only available at the Santa Monica location. Upon entering the space, a
collage installation featuring a collection of outdoor and indoor items
creates a jumbled art decor, items that harken to a sense of fun, but with a
twist and turn that has everyone looking for hidden nuances.

The store's concept, a "Space to Play" is inspired by an unfinished basement
or garage, that place where people sit back, relax and enjoy some relaxed
moments with their friends. The store brings the brand's emotion to life,
featuring floating stud walls and many raw finishes, letting shoppers fill the
space with their imagination. Creative solutions that will make the shopping
experience unique are sprinkled throughout the store; one notable feature is
the modular cleat system that will house many of the sandals and a
pantry-style cabinetry that turns a traditional shoe wall into a self-service

Sanuk will offer a wide selection of styles and colors for both sandals and
Sidewalk Surfers, featuring a mix of iconic favorites and latest bold designs
for men, women and kids. The store also will feature exclusive merchandise
such as branded sweatshirts, T-shirts, hats and accessories among many other
products, further showcasing the breadth and growth of the brand's collection.
Like the Sanuk brand, the store's music selection will be an eclectic mix of
everything from bluegrass, to reggae, to old school funk.

"The whole goal for this store was to create a space where we could play –
we've taken all the classic Sanuk ingredients and stirred them up into a fresh
recipe that we believe will set the tone for future Sanuk stores," said
Michael Minter, Sanuk global director of marketing. "The Santa Monica store
offers an irreverent take on our brand and we're excited to evolve the brand
into an immersive experience."

Sanuk is located on 1453 3rd St. Promenade in Santa Monica and store operating
hours are from Sunday through Thursday from 10 a.m. to 9 p.m. and Friday
through Saturday 10 a.m. to 10 p.m. For directions to the Santa Monica Sanuk
store location, visit Come by and check in with hashtag
#SanukSantaMonica and #SanukFootwear for upcoming specials.

For more information on Sanuk, please visit

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear
Product of the Year, Sanuk makes creatively inspired and distinctively
designed footwear for the global outdoor community. Taking its name from the
Thai word for fun, the brand is best known for its Sidewalk Surfers, often
referred to as "Not-A-Shoes", for their patented sandal construction which
allows your feet to bend and flex in natural comfort. Founded by Southern
California native and surfer Jeff Kelley, Sanuk sponsors aspectrum of premier
athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock
climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in
nearly 70 countries worldwide. Smile...Pass It On!

Find Sanuk Online:
Sanuk Tumblr:


Contact: Mikaela Liboro, 213.402.1435,
Press spacebar to pause and continue. Press esc to stop.