America: Get Out Your Video Cameras, Macy’s Wants Your Help with Its Next Commercial!

  America: Get Out Your Video Cameras, Macy’s Wants Your Help with Its Next

Macy’s asks customers to submit videos of their favorite things about America
                   for its newest national commercial spot

Business Wire

NEW YORK -- April 22, 2013

This summer, Macy’s (NYSE:M) is inviting customers to celebrate the people,
places and things they love about America by submitting brief videos for
consideration for inclusion in the first national commercial, crowd-sourced
and created in celebration of America by Americans. Beginning April 19,
customers who visit will be able to submit content for
“American Icons,” a new television commercial that will tell the story of what
makes America great in the eyes – and through the lens – of people from
coast-to-coast. In mid-May, Macy’s will debut the final 30-second spot on
national television as part of the launch for its “American Icons” program.

Launching mid-May, Macy's salutes "American Icons" (Photo: Business Wire)

Launching mid-May, Macy's salutes "American Icons" (Photo: Business Wire)

“Macy’s recognition as America’s department store is a credit to the customers
who have shopped our stores for more than 150 years. We could not celebrate
our ‘American Icons’ campaign without asking these customers to participate by
sharing their visions of what makes this nation great,” said Martine Reardon,
Macy’s chief marketing officer. “We’re excited to be giving our customers an
opportunity to co-create this special salute and together, we’ll pay tribute
to the people, places and things we love about America.”

For the “American Icons” television commercial, Macy’s is seeking
high-quality, creative interpretations in video, sequential stills and
animation that portray the sights and scenes that make America unique. The
selected elements will be edited into a video montage that will feature
content from across the country. Videos must be in high definition, 1920x1080
in resolution, and no longer than 10 seconds in length.

If your contribution is used in the final commercial, you will receive a
credit posted within the spot on

With this call to action, Macy’s is looking for new, interesting, beautiful
and fun ways to interpret “American Icons.” These clips should visually depict
each person’s favorite thing about America, such as: hometown landmarks,
scenes from a family farm, sharing a meal with loved ones, playing baseball
with friends, visiting national parks and monuments, taking a road trip,
landscapes, flags, quintessential houses, stores, signs, roads, classic cars,
family portraits, great faces and special celebrations like state fairs,
parades and fireworks.

Videos may be submitted for consideration from April 19 through April 29 at For more information, see official rules and
regulations at Beginning May 15, visit
to learn more about Macy’s “American Icons” program as it comes to life.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at approximately 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

Photos/Multimedia Gallery Available:



Holly Thomas, 646-429-5250
Julie Strider, 646-429-5213
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