dressbarn Unveils Signature Relay For Life Hope Bracelet

           dressbarn Unveils Signature Relay For Life Hope Bracelet

Women's fashion retailer will contribute net profit of Hope Bracelet sales to
American Cancer Society's Relay For Life® and invites community members
nationwide to support world's largest cancer-fighting movement

PR Newswire

SUFFERN, N.Y., April 22, 2013

SUFFERN, N.Y., April 22, 2013 /PRNewswire/ --dressbarn, the women's specialty
apparel retailer, celebrates its 10^th year as an American Cancer Society
Relay For Life National Corporate Team Program member. As part of the
company's commitment to help raise awareness and funds for the American Cancer
Society's ongoing research initiatives, outreach and support programs,
dressbarn stores nationwide will feature the 2013 version of their signature
Hope Bracelet. Sales of the bracelet support the American Cancer Society's
mission to finish the fight and create a world with more birthdays.

(Photo:http://photos.prnewswire.com/prnh/20130422/NY96442 )

Beginning May 1, all dressbarn stores and dressbarn.com will sell the
exclusive 2013 Hope Bracelet for $10.00, through May 31^st, ^ while supplies
last. dressbarn will contribute the entire net profit of $5.00 to the American
Cancer Society. Added to this contribution will be the dollars raised through
dressbarn's associate and community involvement in Relay For Life events - the
largest movement to end cancer in the world. Throughout the spring and
summer, Relay For Life teams nationwide will become part of a community of
more than 3.5 million people throughout the United States and in 19 other
countries who participate in Relay For Life events each year. 

In 2012, more than 250 dressbarn and maurices teams comprised of customers,
executives and associates, participated in Relay For Life events in their
communities and raised over $1 million through in-store initiatives and the
dressbarn Foundation donation. To date, dressbarn and maurices have given more
than $9 million to the American Cancer Society to support local and national
cancer initiatives.

The American Cancer Society is working tirelessly to transform cancer from
deadly to treatable and from treatable to preventable. They've contributed to
a 20 percent decline in cancer death rates in the US since the early 1990s.
That means they have helped save nearly 1.2 million lives during that time.
dressbarn stores are proud to participate in fundraising efforts that support
the research and outreach efforts behind these statistics and invite
individuals nationwide to help finish the fight by joining their local
dressbarn team or purchasing a Hope Bracelet to support the Relay For Life

"For the past ten years we have been lucky enough to take part in these
life-changing events that help communities celebrate the lives of people who
have battled cancer, remember loved ones lost and fight back against the
disease," said Jeff Gerstel, President of dressbarn. "It is truly amazing the
difference that our associates and their friends and families across the
country help make in the fight against cancer."

For more information on dressbarn or its collaboration with the American
Cancer Society, please visit dressbarn.com.

About dressbarn
dressbarn, a division of Ascena Retail Group Inc. (NASDAQ: ASNA), is a leading
national women's specialty apparel retailer offering quality casual, career
and special occasion fashions. dressbarn stores carry styles in sizes 4 to 24,
as well as shoes and accessories. Today, dressbarn operates over 825 stores in
47 states. For store information and to shop online, visit dressbarn.com.

SOURCE dressbarn

Website: http://www.dressbarn.com
Contact: Jessica Freeman-Henderson, 212-230-1800, jessica@alisonbrodpr.com
Press spacebar to pause and continue. Press esc to stop.