Country Style Cooking Restaurant Chain Announces Preliminary First Quarter 2013 Results

  Country Style Cooking Restaurant Chain Announces Preliminary First Quarter
                                 2013 Results

PR Newswire

CHONGQING, China, April 22, 2013

CHONGQING, China, April 22, 2013 /PRNewswire/-- Country Style Cooking
Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style Cooking" or the
"Company"), a fast-growing quick service restaurant chain in China, today
announced preliminary first quarter 2013 results.

For the first quarter ended March 31, 2013, the Company anticipates net
revenue of approximately RMB307 million, which is within the Company's first
quarter guidance range of RMB303 million and RMB313 million. It also expects
to achieve positive net income in spite of higher operating costs and
increases in depreciation and impairment expenses. Same store sales growth in
the first quarter was still negative but saw minor improvement over the fourth
quarter of 2012. Management expects continuous sequential improvement in SSS
for the remaining three quarters of 2013.

In the first quarter, the Company opened a net total of six new restaurants,
bringing the total net restaurant count to 262, compared to a total restaurant
count of 212 as of March 31, 2012. The new openings include both "Country
Style Cooking" and "Mr. Rice" branded restaurants.

Country Style Cooking plans to report its first quarter 2013 results in mid
May.

About Country Style Cooking Restaurant Chain Co., Ltd.

Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style
Cooking") is a fast-growing quick service restaurant chain in China, offering
delicious, everyday Chinese food to customers who desire fast and affordable
quality meals. Country Style Cooking directly operates all of its restaurants
and is the largest quick service restaurant chain in Chongqing municipality,
home to Sichuan cuisine, one of the best-known Chinese regional cuisines.
Additional information about Country Style Cooking can be found at
http://ir.csc100.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates" and similar statements. Among
other things, the outlook for the third quarter 2012, the new restaurant
opening plan for full year 2012 and quotations from management in this
announcement, as well as Country Style Cooking's strategic and operational
plans, contain forward-looking statements. The Company may also make written
or oral forward-looking statements in its reports filed with, or furnished to,
the U.S. Securities and Exchange Commission, in its annual reports to
shareholders, in press releases and other written materials and in oral
statements made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: uncertainties regarding our ability to open and profitably operate
new restaurants and manage our growth effectively and efficiently; risks
associated with changing consumer taste and discretionary spending;
uncertainties regarding our ability to maintain and enhance the attractiveness
of our restaurants and our brand and image; risks related to instances of
food-borne illnesses, health epidemics and other outbreaks; uncertainties
regarding our ability to respond to competitive pressures; and uncertainties
associated with factors typically affecting the consumer food services
industry in general. Further information regarding these and other risks is
included in the Company's reports filed with, or furnished to the Securities
and Exchange Commission. Country Style Cooking does not undertake any
obligation to update any forward-looking statement, except as required under
applicable law. All information provided in this press release and in the
attachments is as of the date of this press release, and Country Style Cooking
undertakes no duty to update such information, except as required under
applicable law.

Contact:

Country Style Cooking Restaurant Chain Co., Ltd.
Adam Zhao
Chief Financial Officer
Phone: +86-23-8866-8866
Email: ir@csc100.com

ICR Inc.
Bill Zima
Phone: +86-10-6583-7511 or +1-646-328-2520
E-mail: bill.zima@icrinc.com

SOURCE Country Style Cooking Restaurant Chain Co., Ltd.

Website: http://ir.csc100.com
 
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