UnitedHealthcare Recognized with ClearMark Awards for Excellence in Plain Language

  UnitedHealthcare Recognized with ClearMark Awards for Excellence in Plain

  The Center for Plain Language honors company for innovative marketing and
      communications programs that make health care easier to understand

Business Wire

MINNETONKA, Minn. -- April 22, 2013

UnitedHealthcare has been honored with three 2013 ClearMark Awards from the
Center for Plain Language.

The ClearMark Awards celebrate the best in clear communication and plain
language from government agencies, nonprofit organizations and private
companies. The awards were announced at a ceremony at the National Press Club
in Washington, D.C., on April 16.

UnitedHealthcare has earned ClearMark Awards for three consecutive years in
recognition of its efforts to simplify health care communications for its
customers. This year, the company received three Awards of Distinction in the
Best Original Document – Private Company category for the following programs:

  *National Medicare Education Week
  *“Hello” marketing campaign
  *“Scarlet Says Good-Bye”

“We’re grateful to the Center for Plain Language for recognizing the diverse,
consumer-centric initiatives we’ve developed to help people better understand
their health care options,” said Jack Larsen, CEO of UnitedHealthcare Medicare
& Retirement. “Clear, easy-to-understand information is important for all
health care consumers, whether they are newly eligible for Medicare,
considering making a change to their coverage, or dealing with the loss of a
loved one.”

“We are delighted that UnitedHealthcare has captured three Awards of
Distinction in the original document category,” said Annetta L. Cheek, Ph.D.,
chair, board of directors, Center for Plain Language.“UnitedHealthcare
continues to be a role model for making complex but critical health care
information easy to understand for its members and their families.”

UnitedHealthcare created National Medicare Education Week (Sept. 15-22) in
2012 to help people better understand Medicare, especially the 10,000 baby
boomers who become eligible for the program every day. The multifaceted
campaign is an extension of the company’s Medicare Made Clear™ education
program and was designed to bring focused attention to the importance of
learning about Medicare one month prior to the Medicare Open Enrollment
Period, when beneficiaries have an opportunity to make changes to their

The company hosted educational events in more than 50 cities during the
inaugural National Medicare Education Week. Nearly all (96 percent) of the
more than 2,000 event attendees said that their understanding of Medicare
improved as a result of attending the events. More information about National
Medicare Education Week is available at www.NMEW.com.

The “Hello” campaign, developed to create a consistent look and feel for
materials about UnitedHealthcare’s Medicare plans, comprises nearly the entire
portfolio of the company’s marketing materials, from direct mail and print
advertisements to online media and materials for sales agents. The “Hello”
campaign offers a fresh take on health care by focusing on simplicity,
convenience and value. Using positive, friendly language and fun design
elements, materials in the “Hello” campaign convey respect and concern for the
consumer and demonstrate that UnitedHealthcare is a company that understands
consumers’ needs.

“Scarlet Says Good-Bye” is a book designed to help young children understand
hospice care. Through the story of Scarlet and her animal friends as they say
goodbye to someone she loves, the book helps children prepare for the death of
a family member or loved one. In addition to the narrative, the book includes
games, pages for coloring and other activities to create an interactive
learning experience and give children a platform to communicate their
questions and express their emotions as they begin to understand the full
meaning of hospice care.

“Scarlet Says Good-Bye” was developed and written by Christine Thompson, a
UnitedHealthcare employee who received funding and publishing resources
through the UnitedHealthcare Educational Publishing Group. Thompson was
inspired to write the book based on her experience working at
UnitedHealthcare, where she identified a need to better explain the role of
hospice care to children in a way they can understand. The book is available
at elvaresa.com/scarlet.html, Amazon.com and through select hospice service
providers. It can also be read online at www.scarletsaysgoodbye.com.

Serving nearly one in five Medicare beneficiaries, UnitedHealthcare Medicare &
Retirement is the largest business dedicated to the health and well-being
needs of seniors and other Medicare beneficiaries.

About The Center for Plain Language

The Center for Plain Language is a Washington, D.C.-based nonprofit
organization that wants government and business documents to be clear and
understandable. The organization supports those who use plain language, trains
those who should use plain language, and urges people to demand plain language
in all the documents they receive, read, and use.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier
lives by simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care providers. The
company offers the full spectrum of health benefit programs for individuals,
employers and Medicare and Medicaid beneficiaries, and contracts directly with
780,000 physicians and other health care professionals and 5,900 hospitals and
other care facilities nationwide. UnitedHealthcare serves more than 40 million
people in health benefits and is one of the businesses of UnitedHealth Group
(NYSE: UNH), a diversified Fortune 50 health and well-being company.

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Sarah Bearce, 952-931-4732
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