Chipotle Introduces New Margarita Recipe Featuring Patrón Tequila

  Chipotle Introduces New Margarita Recipe Featuring Patrón Tequila

Premium Cocktail in Line With Ongoing Pursuit of Better Tasting Food

Business Wire

DENVER -- April 22, 2013

Chipotle Mexican Grill (NYSE: CMG) is adding premium Patrón margaritas to the
menu in its U.S. restaurants. The new margarita is hand-made for each customer
using Patrón Silver tequila, triple sec, a blend of fresh lime and lemon
juices, and organic agave nectar. The Patrón margarita will be available in
about 900 Chipotle restaurants beginning Monday, April 29.

Chipotle's new Patron margarita (Photo: Business Wire)

Chipotle's new Patron margarita (Photo: Business Wire)

“Many people are not aware, but we have served margaritas at Chipotle from the
beginning,” said Mark Crumpacker, chief marketing officer at Chipotle.
“Previously, however, they were made using a margarita mix and we didn’t feel
they were as delicious as they could be. Our new margarita recipe eliminates
the mix in favor of a few simple ingredients. The new margarita tastes much
better and is a really terrific addition to our menu.”

Served on the rocks with a wedge of lime, the premium Patrón margarita is a
simple recipe using only a few ingredients, and will be offered to customers
alongside another margarita option made with Sauza tequila. The Sauza
margarita will be available as a house option at a lower price, but will be
made using the same recipe as the Patrón version.

In addition to Patrón and Sauza margaritas, Chipotle also offers beer –
including craft varieties – in many of its restaurants nationwide. Alcoholic
beverages are available to customers 21 and over.


Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that
food served fast did not have to be a typical fast food experience. Today,
Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls
(a burrito without the tortilla) and salads made from fresh, high-quality raw
ingredients, prepared using classic cooking methods and served in a
distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh, but
that—where possible—are sustainably grown and naturally raised with respect
for the animals, the land, and the farmers who produce the food. A similarly
focused people culture, with an emphasis on identifying and empowering top
performing employees, enables us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and currently operates more
than 1,450 restaurants. For more information, visit

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Chris Arnold, 303-222-5912
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