Tide® Celebrates NFL Team Colors With Unprecedented Offer -- Partnership Opportunity for Each NFL Team’s First Picks at the

  Tide® Celebrates NFL Team Colors With Unprecedented Offer -- Partnership
  Opportunity for Each NFL Team’s First Picks at the 2013 NFL Draft

 The proud keeper of your NFL team’s colors is encouraging fans to add to the
 #AboutOurColors discussion on Twitter to show new players what their team’s
                             colors mean to them

Business Wire

CINCINNATI -- April 22, 2013

In celebration of the 2013 NFL Draft, Tide, the proud keeper of your NFL
team’s colors, will offer an endorsement deal to the first player drafted to
each of the 32 NFL teams in celebration of their new colors. Tide will also be
rewarding fans with a unique gift that will be delivered via Twitter by each
of the contracted rookies during the first and second rounds of the Draft. The
rookies will also ask the fans to share what team colors mean to them by
tweeting out using #AboutOurColors.

“The NFL Draft is a special moment when these rookies get their colors for the
first time, and Tide is proud to help them celebrate it,” said Chris Lillich,
Associate Marketing Director, North America Laundry at Procter & Gamble. “But
no one in the NFL community knows what colors truly mean more than the fans.
In many cases, fans are born with these colors and wear them proudly through
every phase of their life. For that reason, we are asking the fans to share
what the colors mean to them.”

Tide has partnered with Eric Fisher, a top prospect in the 2013 NFL Draft and
his mom, Heidi, to help spread excitement to all of the athletes who will
receive new colors this week and for the fans who are eager to see who the
next player to wear their colors will be. Fisher and his mom kicked off the
program today by discussing what the colors that he has worn in his football
career mean to him and how his mom has been there through it all.

“My life has revolved around the teams I’ve played football for and the colors
I’ve worn, which is why my mom and I are so excited to partner with Tide, the
proud keeper of your NFL team’s colors,” said Eric Fisher, NFL draft prospect.
“It’s hard to believe that my journey has led to being a few days away from
hopefully becoming an NFL player. I am so excited at the prospect of wearing
an NFL team’s colors.” Fans can follow Eric as he tweets about his Draft day
experience @Big_Fish79.

This marks the second year of Tide’s NFL partnership, one of the NFL’s most
unique partnerships since it includes the League rights as well as the rights
of all 32 NFL teams. Last season, Tide celebrated colors by creating mini
-documentaries to showcase how each of the NFL teams got their colors. These
two to three minute mini-documentaries called “Evolution of Colors” can be
viewed at www.nfl.com/teamcolors. This is also the start of P&G’s fifth year
as the “Official Locker Room Products” of the NFL, which includes Tide as well
as Duracell, Gillette, Head & Shoulders, and Old Spice.

About Tide

For over 60 years, Tide® has been caring for the clothes of American families
and helping to provide the everyday miracle of clean clothing. To meet
consumers' diverse laundry needs, Tide offers its cleaning in a variety of
products including Tide Pods, Tide Total Care, Tide with Febreze Freshness,
Tide Coldwater, Tide with a Touch of Downy, Tide VIVID White + Bright, Tide
Boost, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go
stain removal needs, Tide to Go helps remove fresh food and drink stains on
the spot. Visit www.tide.com for helpful product information, practical tips
on laundry care, special offers and promotions and more. You can become a fan
on Facebook at www.facebook.com/Tide.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

Contact:

Taylor
Jennifer Knoeppel, 212-714-5732
jknoeppel@taylorstrategy.com
or
P&G
Anne Candido, 513-807-2407
candido.am@pg.com