The Benefits Of Beauty Are More Than Skin Deep
QVC and Cosmetic Executive Women Support Cancer and Careers Through Charitable
WEST CHESTER, Pa., April 22, 2013
WEST CHESTER, Pa., April 22, 2013 /PRNewswire/ --A premiere multimedia beauty
event will prove that a little makeup can make a big difference. The two-hour
live broadcast "QVC ^ and CEW Present Beauty with Benefits" will feature more
than 15 prestige beauty brands across categories and price points, with net
proceeds benefiting Cancer and Careers, a program of the CEW Foundation that
supports men and women balancing work and cancer. The broadcast, a
collaboration between QVC and Cosmetic Executive Women (CEW), is scheduled to
air on QVC Thursday, April 25 at 9 PM (ET).
The unprecedented event will highlight the philanthropic efforts of the beauty
industry while providing viewers a special opportunity to support a great
cause through a multiplatform shopping experience. From color cosmetics and
fragrance to skin and hair care products, various products from select brands
such as bareMinerals, tarte, StriVectin and Mally Beauty will be offered. As
added incentives, QVC is offering a gift with purchase that consists of beauty
samples from participating brands, and shipping and handling will be offered
at no charge.
"Beauty with Benefits reflects QVC's ongoing commitment to support the success
and wellness of women through the power of relationships," said Claire Watts,
CEO, QVC U.S. "We're thrilled to bring the beauty industry together to give
consumers the opportunity to shop for a cause on April 25, while increasing
awareness of the resources provided by Cancer and Careers."
Throughout the evening, viewers will be informed of the impact each purchase
can make in the lives of men and women affected by cancer. Unique content
created for the show is scheduled to include inspiring segments featuring
those who benefitted from Cancer and Careers along with an intimate interview
with CEW President Carlotta Jacobson. Plus, industry experts and QVC regulars,
including Laura Geller, founder of Laura Geller Beauty and Chaz Dean, creator
of WEN Hair and Body Care, will share beauty tips guaranteed to make everyone
look and feel good.
"I am so pleased to see CEW and QVC coming together for the first ever Beauty
with Benefits show," said Geller. "As a longtime supporter of Cancer and
Careers, I have always believed that if beauty companies could join efforts to
give back, we could make a significant impact.It not only feels good to
educate women on how they can look better, but it feels even more empowering
when you know you are personally helping to make a difference."
To build further awareness for Cancer and Careers and the broadcast, QVC will
optimize its social media efforts through an Instagram campaign. For the first
500 photos tagged with the hashtag #beautywithbenefits, QVC will make a
donation to Cancer and Careers. The multimedia retailer plans to promote the
event through additional platforms including Facebook, Twitter, Pinterest and
Google+. Additionally, actress Regina King is supporting the initiative as the
"QVC and CEW Present Beauty with Benefits" PSA spokesperson.
For additional information on "QVC and CEW Present Beauty with Benefits" visit
http://qvc.co/-Beauty-With-Benefits. Products featured as part of the event
will be available while supplies last, through QVC.com, the QVC apps or by
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation
(NASDAQ:LINTA), is the world's leading video and ecommerce retailer. QVC is
committed to providing its customers with thousands of the most innovative and
contemporary beauty, fashion, jewelry and home products. Its programming is
distributed to approximately 250 million homes worldwide through operations in
the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China.
West Chester, Pa.-based QVC has shipped more than a billion packages in its
26-year history and the company's website, QVC.com, is ranked among the top
general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered
service marks of ER Marks, Inc.
About Cosmetic Executive Women
Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization
with over 5,000 female and male executives in the beauty, cosmetics,
fragrance, and related industries. For more information, log on to
www.cew.org. The CEW Foundation is the philanthropic arm of CEW, Inc., which
runs Cancer and Careers, a groundbreaking initiative dedicated to empowering
and educating people with cancer to thrive in their workplace by providing
expert advice, interactive tools and educational events. For more information,
SOURCE QVC, Inc.
Contact: Nikki DiGennaro Elkins, 484.701.8814, Nikki.J.Elkins@qvc.com, or
Cheryl Hamilton, 484.701.8806, Cheryl.Hamilton@qvc.com
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