Target Survey Finds More than Half of Allergy Sufferers Seek Advice from a Pharmacist or Doctor

  Target Survey Finds More than Half of Allergy Sufferers Seek Advice from a
  Pharmacist or Doctor

 Target pharmacists help prepare guests to conquer an intense allergy season

Business Wire

MINNEAPOLIS -- April 22, 2013

With allergy season underway and experts predicting a longer and more intense
season, a new survey from Target Corp. (NYSE: TGT) finds that nearly seven out
of 10 adult Americans suffer from spring allergies and more than half (56
percent) of sufferers are seeking advice from a pharmacist or doctor. At
Target, guests will find knowledgeable pharmacists ready to answer guests’
most important allergy season questions, along with a wide variety of
over-the-counter allergy relief products and spring cleaning necessities
throughout the store.

The survey, which was conducted online within the United States by Harris
Interactive on behalf of Target in March 2013 among 2,111 adults ages 18 and
older, also revealed that more than one-third of allergy sufferers report the
worst parts of spring allergy season are the side effects from medication (34
percent), not being able to enjoy time outside (32 percent) and sleep
interference (32 percent). Only one in four adults who suffer from spring
allergies (25 percent) said they are prepared for allergy season.

“As Americans begin to take more control over their health care choices,
pharmacists have emerged as a valuable and trusted resource. Target
pharmacists serve as a partner on both sides of the counter and can help
guests find relief by identifying the best over-the-counter products to
alleviate and treat specific allergy symptoms and triggers,” said Kevin
Ronneberg, MD, associate medical director, Target.

Target also asked more than 1,200 Target pharmacists to reveal the top
concerns among Target guests suffering from allergies. When surveyed about the
three questions they answer most frequently for guests during allergy season,
Target pharmacists shared the following: “Which of these drugs would you
recommend I take to alleviate my allergy symptoms?”, “What’s the difference
between the store brand and name brand over-the-counter medicines?” and “What
medications are safe for my child to take?”

Target strives to help guests achieve their wellness goals by making products,
services and expertise more accessible, convenient and affordable. Target has
1,653 Target pharmacy locations nationwide and the pharmacists are always
available to help guests find solutions that meet their needs this allergy
season. Target also offers spring cleaning products such as up&up disinfectant
wipes as well as air filters and vacuums to trap allergy triggers and help
keep the pollen and allergen counts lower in your home. For more information,
including pharmacy locations and hours, please visit Target.com/pharmacy.

Survey Methodology

This survey was conducted online within the United States by Harris
Interactive on behalf of Target from Feb. 27 to March 1, 2013, among 2,111
adults age 18 and older. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting variables,
please contact Jamie Bastian, Target, (612) 761-7795 or
Jamie.Bastian@target.com.

Target’s pharmacist survey was conducted online within the United States by
Target from Feb. 26 to March 4, 2013. A total of 1,284 responses were
received.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,808 stores
– 1,784 in the United States and 24 in Canada – and at Target.com. Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit
Target.com/corporateresponsibility.

Contact:

Target Public Relations
Jamie Bastian, 612-761-7795
or
Target Media Hotline, 612-696-3400