Toyota Celebrates Earth Day New York 2013 with Free Hybrid Parking, Green Vehicle Runway Show

  Toyota Celebrates Earth Day New York 2013 with Free Hybrid Parking, Green
                             Vehicle Runway Show

World leader in hybrid technology honors environmentally conscious at April 21
events

PR Newswire

NEW YORK, April 19, 2013

NEW YORK, April 19, 2013 /PRNewswire/ --Toyota Motor Sales (TMS), U.S.A.,
Inc., is celebrating Earth Day with a series of activities honoring New
Yorkers committed to the environment this Sunday, April 21, including offering
free valet parking for its hybrid owners and sponsoring Earth Day New York
2013 (EDNY).

These initiatives come on the heels of Toyota's Tuesday announcement that its
industry-leading sales of five million hybrid vehicles worldwide have resulted
in approximately 34 million fewer tons of CO[2] emissions than those emitted
by gasoline-powered vehicles. Many environmental experts believe CO[2]
emissions are a major cause of climate change occurring in the world today.

In a show of gratitude, the company will offer free valet parking on April 21,
from 11 a.m. to 7 p.m. to the first 190 Toyota or Lexus hybrid drivers who
post and present a picture of their hybrid using the hashtag
#ToyotaEarthDay2013. By simply showing their post to the valet parking
attendant at either parking location, they will secure themselves a free
parking spot while supplies last. The Toyota Hybrid Appreciation Valet
Stations will be located near Union Square at the corner of 14^th Street,
between 5^th and 6^th Streets, and in front of the Time Warner Center at 10
Columbus Circle.

Additionally, as the official automotive sponsor of Earth Day New York 2013,
Toyota will showcase its entire family of seven hybrid-electric cars in a
large-scale celebration beginning the morning of April 21. The cars, along
with other alternative-fueled vehicles including some from the New York City
Police Department and an electric DeLorean, will drive a huge "E" on the
streets of Manhattan to comprise the EDNY CO2 E Drive. They will arrive in
Union Square in time for a Green Vehicle Runway Show beginning at 11 a.m.
Select cars will remain in Union Square on display for the remainder of the
day. The automotive celebration is one of a series of free, informative and
fun events organized by EDNY that will encourage New  Yorkers to tell their
own stories and be part of the solution.

"We at Toyota are inspired everyday by our customers around the world and here
in New York who have made a real commitment to environmental conservation,"
said Steve Haag, assistant general manager of Toyota's New York Region. "We
are grateful to them for helping us evolve the first Prius into a modern
family of vehicles, and for embracing a wide range of additional Toyota and
Lexus hybrid models."

About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of more than 1,500 Toyota,
Lexus and Scion dealers which sold more than 2 million vehicles in 2012.
Toyota directly employs over 31,000 people in the United States and its
investment here is currently valued at more than $19.5 billion.

For more information about Toyota, visit www.toyota.com, www.lexus.com,
www.scion.com or www.toyotanewsroom.com.

CONTACT: Tim Black, tblack@shiftcomm.com

SOURCE Toyota Motor Sales, U.S.A., Inc.

Website: http://www.toyota.com