Buffalo Bills to Host Atlanta Falcons at Rogers Centre, Dec. 1; Tickets on Sale June 10

Buffalo Bills to Host Atlanta Falcons at Rogers Centre, Dec. 1; Tickets on 
Sale June 10 
- First game of new 5-year agreement running through 2017 -
- Tickets ranging in price from $48 to $225; 58% of tickets are less than $100 
- 
TORONTO, April 19, 2013 /CNW/ - The Bills are back in town! Rogers Media today 
announced that tickets for the 2013 Bills in Toronto game will go on sale on 
Monday, June 10 at 10 a.m. ET, as the Buffalo Bills lead the charge into 
Toronto on December 1 as they host the Atlanta Falcons at 4:05 p.m. ET at 
Rogers Centre. 
Ticket prices will remain consistent with last year's Bills in Toronto game, 
with pricing starting at $48 for Level 500 seating up to the maximum $225 for 
Field Level VIP seating. Fifty-eight per cent of tickets are less than $100, 
while 88 per cent of tickets are less than $150. 
Tickets for the Bills vs. Falcons game can be purchased at BillsinToronto.com, 
at Rogers Centre, by calling 416-341-1440 or visiting ticketmaster.ca, 
starting Monday, June 10 at 10 a.m. ET. 
This marks the first game of the recently renewed five-year partnership that 
began in 2008 between Rogers Media and the Buffalo Bills to deliver Bills in 
Toronto to Canadian NFL fans. The new five-year agreement, which runs through 
2017, will see the Bills play a total of six games at Rogers Centre in 
Toronto: one regular season game each season, plus one pre-season game in 
2015.The previous five Bills in Toronto regular season games featured the 
Seattle Seahawks, Miami Dolphins, New York Jets, Chicago Bears and Washington 
Redskins. 
Heading into the 2013-14 season, the Buffalo Bills team will feature three 
pro-bowl players from 2012 (Kyle Williams, Jairus Byrd and C.J. Spiller), last 
year's leading receiver Stevie Johnson and recently hired head coach Doug 
Marrone, who previously served as head coach for Syracuse University. Marrone 
is part of a new Bills coaching staff that will look to bounce back from 2012 
and lead the AFC East team into the playoffs for the first time since 1999. 
The Falcons are the defending NFC South champions and are coming off a year 
that saw them tied for the best regular-season record in the NFL at 13-3. 
Season tickets are currently on-sale for the Bills nine-game home schedule. 
Visit buffalobills.com or call 877-BB-Ticks (228-4257) for more information. 
The on-sale date for individual tickets will be announced in the coming months. 
The Bills in Toronto game on Sunday, December 1 will air nationally on City 
and Sportsnet (specific broadcast details will be announced at a later date). 
NFL games continue to experience growth with Canadian audiences 
year-over-year, as audiences for the 2012 Bills in Toronto game (Bills vs. 
Seahawks, Dec. 16) on City and Sportsnet were up 6% over 2011 (404,000 viewers 
vs. 381,000*) and 19% since the inaugural Bills in Toronto game in 2008 
(404,000 vs. 340,000**). Sportsnet's average audience for the NFL Thursday 
night games this season was up 3% over last year (370,000 vs. 359,000*), while 
City's average audience of the Sunday late game this season was up 3% over 
last year (361,000 vs. 352,000*). 
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), 
is a diversified leading Canadian media company that engages in television and 
radio broadcasting, publishing, digital, and sports entertainment. Rogers 
Broadcasting has 55 AM and FM radio stations across Canada; television 
properties include seven City stations, five OMNI multicultural television 
stations, Sportsnet (consisting of four regional channels and the 
nationally-distributed Sportsnet ONE and Sportsnet World), andThe Shopping 
Channel, a televised and internet shopping service. Rogers Publishing 
produces many well-known consumer and online magazines, such as Maclean's, 
Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a 
number of industry, medical and financial publications.  Rogers Media Inc. 
owns Rogers Centre stadium, a year-round sports and entertainment facility, 
and the Toronto Blue Jays Baseball Club. 
*Source: BBM Canada PPM Data; all audiences 2+
**Source: BBM Canada NMR Data; all audiences 2+ 
Media Contacts: Jennifer Neziol,jennifer.neziol@sportsnet.rogers.com, (w) 
416.764.6361, (m) 416.275.9182 Sebastian 
Gatica,sebastian.gatica@sportsnet.rogers.com, (w) 416.764.6368, (m) 
416.710.9953 Jennifer Cram,jennifer.cram@sportsnet.rogers.com, (w) 
416.764.6364, (m) 416.804.1683 
SOURCE: Rogers Media Inc. 
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CO: Rogers Media Inc.
ST: Ontario
NI: PUB TLS INTERNET FIN  
-0- Apr/19/2013 11:05 GMT
 
 
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