Skinnygirl® Cocktails Introduces The "New Girls" At Launch Party With The Help Of Bethenny And Celeb "Bartender" Friends

Skinnygirl® Cocktails Introduces The "New Girls" At Launch Party With The Help
                  Of Bethenny And Celeb "Bartender" Friends

Low-Cal Cocktail Line's Newest Products - Skinnygirl® Mojito, Skinnygirl®
Sweet 'n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and
Skinnygirl™ Moscato - Make Their Official Debut with Celeb "Bartender" Tips
Benefitting Dress for Success

PR Newswire

DEERFIELD, Ill., April 19, 2013

DEERFIELD, Ill., April 19, 2013 /PRNewswire/ --Cheers! The hottest new girls
in town made their national debut last night at the Skinnygirl^® Cocktails
"Meet the New Girls" party in Manhattan. After unveiling Skinnygirl^® Mojito,
Skinnygirl^® Sweet 'n Tart Grapefruit Margarita, Skinnygirl™ White Cherry
Vodka and Skinnygirl™ Moscato to an excited crowd of fans, media and friends,
the original Skinnygirl herself, Bethenny Frankel, tended bar along with some
special guests: Maksim Chmerkovskiy, Tyson Beckford, JP Rosenbaum, Chris
Bukowski and Graham Bunn.


While guests spent the evening in an al fresco setting – hopping from
laid-back lawn party, to soiree under the stars while sipping on the new
cocktails – Bethenny and her fellow "guest bartenders" poured cocktails
throughout the night. All cash tips raised were donated to Dress For Success,
helping disadvantaged women on their paths to financial independence.

Skinnygirl^® Cocktails, owned by Beam Inc. (NYSE: BEAM), is known for its
closetful of low-calorie cocktail options and will now be in the market for a
bigger closet! The four new products expanded Skinnygirl^® Cocktails'
offerings across each of its categories, including: Ready-to-Serve cocktails,
Wine and Vodka. The "Meet the New Girls" event celebrated the arrival of
Skinnygirl^® Cocktails' new products and kicked-off the new season of warm
weather and outdoor entertaining by bringing the outdoors in for an al fresco
tasting experience featuring Skinnygirl^® signature cocktails crafted with
each of the new products.

"Skinnygirl^®  Cocktails continues to raise the bar by delivering on-trend
cocktail experiences and inspiring our fans to Drink Like a Lady™," said Megan
Frank, Director of Skinnygirl^® Cocktails. "Whether you're entertaining at
home or celebrating girls' night out, you don't need the extra calories to
enjoy delicious cocktails and wines. The Skinnygirl^® Cocktails line, now more
than ever, offers the perfect variety of options for enjoying all the flavor
without all of the guilt."

The new products from Skinnygirl^® Cocktails include something for everyone,
and introduce four new products that are sure to wake up taste buds

  oSkinnygirl^® Mojito ~ Skinnygirl^® Mojito is a refreshing addition to the
    Ready-to-Serve  family. Skinnygirl® Mojito contains fresh lime aromas with
    hints of crisp minty flavor. It is light and fresh, and not overly
    sweetened. At less than 100 calories per serving, Skinnygirl^® Mojito
    offers a satisfying cocktail while helping save calories for other
    indulgences. And the best part? No muddling required! (Suggested retail
    price is $14.99)
  oSkinnygirl^® Sweet 'n Tart Grapefruit Margarita ~ Skinnygirl^® Sweet 'n
    Tart Grapefruit Margarita offers a delish twist on the original
    Skinnygirl^® Margarita. The Ready-To-Serve cocktail packs a refreshing
    citrus taste with notes of lime and grapefruit that are well-rounded with
    the subtle sweetness of orange and Agave. Skinnygirl^® Sweet 'n Tart
    Grapefruit Margarita is a fresh kiss of fruit flavor with less than 100
    calories per serving. (Suggested retail price is $14.99)
  oSkinnygirl™ White Cherry Vodka with Natural Flavors ~ Skinnygirl™ White
    Cherry Vodka with Natural Flavors offers a great tasting, natural and
    low-calorie cocktail which contains a sassy cherry aroma balanced with a
    kiss of vanilla. Its taste is smooth, subtly sweet and creamy. Skinnygirl™
    White Cherry Vodka allows us to "skinny-ize" one of the most popular vodka
    flavors with a unique Skinnygirl^® Cocktail. And at less than 77 calories
    per serving, it provides the perfect base spirit for designing guiltless
    cocktails! (Suggested retail price is $21.99)
  oSkinnygirl™ Moscato ~ Moscato is a rising star in the wine category, and
    at just 100 calories per serving, Skinnygirl™ Moscato keeps the sweet and
    refreshing attributes, but leaves the extra calories behind. Skinnygirl™
    Moscato contains refreshing tropical fruit and delicate honey aromas that
    offer a light effervescent taste with notes of pear, peach and mango.
    Skinnygirl™ Moscato is not overly sweetened leaving a moderately dry
    finish. (Suggested retail price is $14.99)

The new products from Skinnygirl^® Cocktails are now available nationwide. For
more information, check out, @Skinnygirl

Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has
redefined the way women cocktail. What started with the Skinnygirl® Margarita
from the mind of "Bethenny" talk show host, New York Times Bestselling Author,
entrepreneur and cocktail "fixologist" Bethenny Frankel has turned into a
cocktail phenomenon, offering innovative, low-calorie options for women who
want it all. Frankel's inspired concept did not go unnoticed and in March
2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has
rapidly developed the brand into one of the fastest growing spirits brands in
the market today. Skinnygirl Cocktails is Beam's largest Rising Star, and it
has quickly become a dynamic lifestyle brand. In 2012, Skinnygirl Cocktails
comparable net sales increased 19 percent. Skinnygirl Cocktails has created a
new set of rules for the spirits industry as it flawlessly offers the options
women need, without all the calories they don't. For more information on the
new way to cocktail, please visit

As one of the world's leading premium spirits companies, Beam is Crafting the
Spirits that Stir the World. Consumers from all corners of the globe call for
the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's
Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky
DYC and DeKuyper Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of Creating
Famous Brands, Building Winning Markets and Fueling Our Growth.Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5 billion
(excluding excise taxes), volume of 38 million 9-liter equivalent cases and
some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and
the MSCI World Index. For more information on Beam, its brands, and its
commitment to social responsibility, please visit and

A Lady Always Drinks Responsibly ™

©2013 Skinnygirl Cocktails, Deerfield, IL; Avg. Analysis: All Products:
Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.): Calories 75.6,
Carbs 0g; Cocktails (per 1.5 oz.): Calories 34.8, Carbs 1.8g; Sangria (per 5
oz.): Calories 132, Carbs 22.5g; Wine (per 5 oz.): Calories 100, Carbs 4.8g

All trademarks are property of their respective owners.

SOURCE Skinnygirl Cocktails

Contact: Dan Cohen, Beam Inc., (847) 444-7657,, or
Heather Scott, Coyne PR, (973) 588-2283,
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