Kesko Oyj : Rautakesko opens Moscow's third K-rauta store
RAUTAKESKO LTD PRESS RELEASE 19.04.2013 AT 13.00 1(1)
Rautakesko opened Russia's 15th K-rauta, the third in Moscow, today. The new
K-rauta is located in the Mytishi region in north-eastern Moscow. The store
was opened by Rautakesko's President Terho Kalliokoski.
K-rauta Mytishi is located in north-eastern Moscow on a busy main road,
adjacent to a rapidly growing suburb and a shopping centre. The location is
ideal also with regard to the bypass carrying high volumes of traffic to and
from summer and holiday homes. K-rauta Mytishi is the first K-rauta store in
Russia to include a fenced area for an outdoor garden store from the start.
The 'yard and garden' is now a growing trend also in Russia, with an
aesthetics driven interest in ornamental plants, such as shrubs, flowers,
water features and rocks, emerging to complement the strong tradition of
useful plant cultivation.
K-rauta Mytishi's total area is around 8,000 square metres and the outdoor
store has an area of around 3,500 square metres. A staff of nearly 150
building and home improvement trade professionals is in charge of customer
service. K-rauta Mytishi is the third K-rauta in Moscow. The first, K-rauta
Varshavskoe, opened in December 2011 and K-rauta Leningradskoe in March 2012.
In addition to the three department stores in Moscow, Rautakesko currently has
9 K-rauta stores in St. Petersburg and one in Jaroslavl, Kaluga and Tula. By
2017, the objective is to achieve net sales of €800 million in Russia. The
capital expenditure will be around €300 million.
The K-plus loyalty card was launched in Russia in connection with the opening
of the first K-ruoka (K-food) store in St. Petersburg in December 2012. The
new card provides customers with benefits also from K-rauta and Intersport
stores in Russia.
Pavel Lokshin was appointed Managing Director of Rautakesko's Russian
operations on 16 April. Previously, for 12 years in Russia and from 2011 in
China, he held managerial positions at the Metro Cash & Carry retail chain,
which operates in 29 countries.
President Terho Kalliokoski, Rautakesko, tel. +358 1053 20200
Photos can be downloaded from http://aineistopankki.kesko.fi/kesko_en.
K-rauta stores (www.k-rauta.com) meet the customer demand for safe ideas and
solutions for building and living. K-rauta stores operate in the Nordic and
Baltic countries, and Russia.
Rautakesko (www.kesko.fi/Building-and-home-improvement-trade) is engaged in
the building and home improvement, interior decoration and agricultural trade
through the K-rauta, Rautia, Byggmakker, Senukai, OMA and K-maatalous retail
chains. Rautakesko manages its chains, combines their purchasing power,
arranges efficient logistics, acquires store sites and guarantees strong
marketing and development support for the stores. Rautakesko operates in the
Nordic and Baltic countries, Russia, and Belarus.
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Source: Kesko Oyj via Thomson Reuters ONE
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