Clarabridge Announces Customer Excellence Award Winners

  Clarabridge Announces Customer Excellence Award Winners

Accenture, Dell, USAA, Verizon, and Vodafone are amongst the winners for being
“CEM Rockstars” and for Continued Success with Intelligent Customer Experience

Business Wire

RESTON, Va. & SAN DIEGO -- April 19, 2013

Clarabridge, Inc., the leading provider of intelligent Customer Experience
Management (CEM) solutions for the world’s top brands, today announced the
winners of its Customer Excellence Awards at the fifth annual Clarabridge
Customer Connections (C3) User Conference. The awards recognized organizations
that achieved continued success in leveraging sentiment and text analytics to
bring intelligence to every aspect of the customer experience journey.

The award winners are real-world testaments to the success of intelligent
Customer Experience strategies, by streamlining service transactions,
improving and innovating products offered, creating more effective marketing
campaigns, decreasing customer service transaction costs, and more. Award
categories and winners include:

Enterprise Awards

  *Verizon, Winner of the Clarabridge CEM Rockstar Award: This award honors
    an organization with the most comprehensive, innovative, and strategic
    vision for enterprise customer experience. This year’s winner is Verizon,
    a formidable “Customer Experience Powerhouse” that listens to and analyzes
    feedback from both its customers and employees. Verizon has excelled at
    bringing customer and employee insight to all levels of the organization,
    incorporating the feedback into the company’s Six Sigma strategies,
    quantifying process improvement programs, establishing internal CEM
    champions, and proactively engaging with customers to ensure outstanding
    customer experience.
  *Vodafone, Winner of the Clarabridge Trailblazer Award: The Trailblazer
    Award recognizes a company that has made a corporate shift to elevate
    customer experience to a top-tier business strategy. Vodafone received
    this year’s award for enacting major organizational changes to bring their
    CEM program to over 21 companies in 14 different languages- a true
    testament to infusing CEM into the DNA of the organization.
  *USAA and Dell, Winners of the People’s Choice Award: This year’s People’s
    Choice Award goes to USAA and Dell.

  *USAA is recognized for its continued success in providing superior member
    experiences by incorporating the Voice of the Member in new initiatives
    and for proactively responding to member needs.
  *Dell has achieved tremendous success in developing its own innovative and
    proprietary social media metric, Social Net Advocacy (SNA), to measure and
    track brand advocacy, integrating Customer Experience Management into the
    entire organization. Dell integrates the resulting insights into all
    aspects of the business from Product Development, Marketing, Net Promoter
    Score Diagnosis to Support/Customer Service, Sales, and M&A. The SNA
    measurement system provides the ability to drill down to very granular
    parts of the business and, since it updates in real-time, it accelerates
    customer feedback on important topics enabling shorter response cycles and
    superior customer experience.

  *Accenture, Winner of the Clarabridge Partner of the Year Award:
    Clarabridge prides itself in establishing strong relationships with other
    industry leaders. For this year’s Partner of the Year, Accenture is
    recognized for its long-standing and valuable collaborative relationship
    with Clarabridge, both as a partner bringing intelligent CEM to even more
    companies, as well as a customer, leveraging Clarabridge to drive its
    Voice of the Employee strategy.

Individual Awards

  *Matt Hadfield and Stan Lucas, Winners of the Outstanding Performer Award:
    This award honors the two individuals who have illustrated the most
    commitment to Clarabridge, including participating in events and speaking
    engagements,and setting themselves apart as thought leaders and industry
    experts with the CEM, media and analyst communities. This year’s award
    goes to Matt Hadfield, Senior Manager, Customer Insights at United; and
    Stan Lucas, Director, Customer Insights & CRM at Charming Shoppes, Inc., a
    subsidiary of Ascena Retail Group, Inc.

“Each and every one of these winners exemplifies the power that Intelligent
Customer Experience can bring to business,” said Sid Banerjee, CEO,
Clarabridge. “Bringing intelligence to the entire customer experience process
not only strengthens customer relationships, but the insights gleaned can also
be used to improve the business – and not just one part of the business, but
the entire enterprise. I am so proud to collaborate with these customers as
their CEM partner and that we are a part of their customer experience journey;
what they are doing is truly remarkable. Congratulations to all the winners!”

About Clarabridge

Clarabridge is the leading provider of intelligent Customer Experience
Management (CEM) solutions for the world’s top brands. As the premier provider
of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to,
analyze, operationalize, and measure multi-source customer feedback through
intelligent sentiment and text analytics. Insights extracted through
Clarabridge enable organizations to create a universal understanding of their
customers, partners, and employees; make actionable business decisions with
measurable ROI and collaborate on those decisions both internally with
stakeholders and externally with customers.With hundreds of CEM
implementations, Clarabridge is the 7^th fastest growing software company,
powering the CEM programs for companies such as B/E Aerospace, Best Buy,
Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord
Hotels,Government of British Columbia,Intuit, J.D. Power,
L’OréalUSA,Marriott International,PetSmart,QVC Inc.,Sage North America,
United Airlines,Walmart,Walgreens, andWendy’s International.Clarabridge is
privately held with offices in Reston, VA., San Francisco, CA., and London,
UK. For more information, visitwww.clarabridge.comor on


Clarabridge, Inc.
Serina Aswani, 571-299-1896
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Megan Coyle, 212-255-0080, ext. 14
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