New Fruttare™ Gets Ready to Top the Charts with Music Superstars Ne-Yo and
Cher Lloyd and Help From Fans Across the Country
Major Recording Artists Collaborate for First Time to Create Original Song
Inspired by Fans' "It's All Good" Moments
TORONTO, April 19, 2013 /CNW/ - To celebrate the Canadian launch of Fruttare
frozen dessert bars, a brand that embodies a positive outlook on life,
award-winning artist Ne-Yo and platinum-selling artist Cher Lloyd will come
together for a first-of-its-kind collaboration giving fans an unprecedented
opportunity to contribute to the creation of an original song. The song will
be inspired by social media submissions on Facebook, Twitter and Instagram
showing what keeps fans looking on the bright side.
This marks the first time major recording artists have created a song inspired
by the social inspiration of their fans.
Loved in more than 15 countries around the globe, Fruttare will make its
Canadian debut this spring. The Fruttare product line includes two types of
frozen dessert bars, Fruttare Fruit and Milk Bars - the first nationally
available line of its kind - as well as Fruttare Fruit Bars. Fruttare dessert
bars are available in grocery and convenience stores nationwide.
Ne-Yo and Cher Lloyd Look to Fans for Original Socially-Inspired Song
Today through May 20, music lovers can help inspire Ne-Yo and Cher's
songwriting process by sharing what "It's All Good" means to them by using the
hashtag #ItsAllGood on Twitter or Instagram. The artists will review
submissions for creative inspiration as they develop a new song celebrating a
positive outlook on life.
"I always try to look on the bright side of things, so it's cool to have the
opportunity to bring that philosophy to life in a new song," said Ne-Yo. "I'm
excited to work with Fruttare and Cher to let our fans inspire the songwriting
process. I can't wait to see what people share."
Ne-Yo and Cher Lloyd's socially-inspired single is scheduled to be released
this summer. Leading up to the release of the song, music-lovers can visit the
Fruttare Canada Facebook page for an inside look at Ne-Yo and Cher as they
write and record the song.
"I can't wait to see how our different styles come together to create a brand
new sound," said Cher. "We want people to have an 'It's All Good' vibe all
summer long, so we're hoping to create a fun, upbeat soundtrack that people
can't get out of their heads."
Ne-Yo and Cher are scheduled to perform the original socially-inspired song
live for the first time at this year's iHeart Radio Music Festival in Las
Vegas this September.
Fruttare Headlines 2013 Coachella Valley Music and Arts Festival
To further celebrate the debut of Fruttare, the brand is helping consumers
experience the bright side of life as a presenting sponsor of the 2013
Coachella Valley Music and Arts Festival. The brand has presented the
"Fruttare Hangout" - an on-site destination where attendees can share their
"It's All Good" moments. Fruttare Canada also sent two bloggers to experience
the festival and report on their favourite concerts and overall Fruttare
Hangout experience on the Fruttare Canada Facebook page.
Launch of Fruttare
"We're thrilled to introduce Fruttare to Canadian consumers," said Maura
Cowan, senior brand building manager, Unilever Canada. "The Fruttare Fruit and
Milk Bars combine real fruit and milk for a great taste sensation. Creating a
similar combination by blending the sounds of two artists to bring our brand's
'It's All Good' outlook to life is the perfect celebration of the brand
Fruttare Fruit and Milk frozen dessert bars are made with real fruit and milk,
and are available in four delicious varieties:
-- Fruttare Strawberry and Milk: These bars feature luscious, real
strawberries and milk
-- Fruttare Coconut and Milk: These bars feature coconut and milk
-- Fruttare Banana and Milk: These bars feature sweet, ripe
bananas and milk
-- Fruttare Peach and Milk: These bars feature peaches and milk
Fruttare Fruit bars are made with real fruit, and are available in two
-- Fruttare Strawberry: These frozen fruit bars feature a burst of
-- Fruttare Mango: These frozen fruit bars feature deliciously
Delicious Fruttare Fruit and Milk bars varieties are available in 4-count
multipacks and the refreshing Fruttare Fruit bars varieties are available in
6-count multipacks in various grocery and convenience stores nationwide, both
for a suggested retail price of $5.99 - $6.99.
For more information on Fruttare, please visit www.Fruttare.ca or
Available in more than 15 countries around the globe, Fruttare is recognized
as a brand synonymous with a positive outlook on life. Fruttare frozen dessert
bars consist of two different lines, each bursting with real fruit taste.
About Unilever Canada
Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong operations in more than 100 countries and sales in 190. With
products that are used over two billion times a day around the world, we work
to create a better future every day and help people feel good, look good and
get more out of life with brands and services that are good for them and good
for others. In Canada, the portfolio includes brand icons such as: Axe®,
Becel® Ben & Jerry's®, Breyers®, Clear®, Degree®, Dove® personal care
products, Hellmann's®, Klondike®, Knorr®, Lipton®, Magnum®, Nexxus®,
Popsicle®, Q-Tips®, Simple®, St. Ives®, TRESemmé®, and Vaseline®. All
of the preceding brand names are owned or used under license by Unilever
Canada Inc. Dedicated to serving consumers and the communities where we live,
work and play, Unilever employs more than 1,600 people across Canada. For more
information, visit www.unilever.ca.
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