New Fruttare™ Gets Ready to Top the Charts with Music Superstars Ne-Yo and Cher Lloyd and Help From Fans Across the Country Major Recording Artists Collaborate for First Time to Create Original Song Inspired by Fans' "It's All Good" Moments TORONTO, April 19, 2013 /CNW/ - To celebrate the Canadian launch of Fruttare frozen dessert bars, a brand that embodies a positive outlook on life, award-winning artist Ne-Yo and platinum-selling artist Cher Lloyd will come together for a first-of-its-kind collaboration giving fans an unprecedented opportunity to contribute to the creation of an original song. The song will be inspired by social media submissions on Facebook, Twitter and Instagram showing what keeps fans looking on the bright side. This marks the first time major recording artists have created a song inspired by the social inspiration of their fans. Loved in more than 15 countries around the globe, Fruttare will make its Canadian debut this spring. The Fruttare product line includes two types of frozen dessert bars, Fruttare Fruit and Milk Bars - the first nationally available line of its kind - as well as Fruttare Fruit Bars. Fruttare dessert bars are available in grocery and convenience stores nationwide. Ne-Yo and Cher Lloyd Look to Fans for Original Socially-Inspired Song Today through May 20, music lovers can help inspire Ne-Yo and Cher's songwriting process by sharing what "It's All Good" means to them by using the hashtag #ItsAllGood on Twitter or Instagram. The artists will review submissions for creative inspiration as they develop a new song celebrating a positive outlook on life. "I always try to look on the bright side of things, so it's cool to have the opportunity to bring that philosophy to life in a new song," said Ne-Yo. "I'm excited to work with Fruttare and Cher to let our fans inspire the songwriting process. I can't wait to see what people share." Ne-Yo and Cher Lloyd's socially-inspired single is scheduled to be released this summer. Leading up to the release of the song, music-lovers can visit the Fruttare Canada Facebook page for an inside look at Ne-Yo and Cher as they write and record the song. "I can't wait to see how our different styles come together to create a brand new sound," said Cher. "We want people to have an 'It's All Good' vibe all summer long, so we're hoping to create a fun, upbeat soundtrack that people can't get out of their heads." Ne-Yo and Cher are scheduled to perform the original socially-inspired song live for the first time at this year's iHeart Radio Music Festival in Las Vegas this September. Fruttare Headlines 2013 Coachella Valley Music and Arts Festival To further celebrate the debut of Fruttare, the brand is helping consumers experience the bright side of life as a presenting sponsor of the 2013 Coachella Valley Music and Arts Festival. The brand has presented the "Fruttare Hangout" - an on-site destination where attendees can share their "It's All Good" moments. Fruttare Canada also sent two bloggers to experience the festival and report on their favourite concerts and overall Fruttare Hangout experience on the Fruttare Canada Facebook page. Launch of Fruttare "We're thrilled to introduce Fruttare to Canadian consumers," said Maura Cowan, senior brand building manager, Unilever Canada. "The Fruttare Fruit and Milk Bars combine real fruit and milk for a great taste sensation. Creating a similar combination by blending the sounds of two artists to bring our brand's 'It's All Good' outlook to life is the perfect celebration of the brand launch." Fruttare Fruit and Milk frozen dessert bars are made with real fruit and milk, and are available in four delicious varieties: -- Fruttare Strawberry and Milk: These bars feature luscious, real strawberries and milk -- Fruttare Coconut and Milk: These bars feature coconut and milk -- Fruttare Banana and Milk: These bars feature sweet, ripe bananas and milk -- Fruttare Peach and Milk: These bars feature peaches and milk Fruttare Fruit bars are made with real fruit, and are available in two refreshing varieties: -- Fruttare Strawberry: These frozen fruit bars feature a burst of real strawberries -- Fruttare Mango: These frozen fruit bars feature deliciously luscious mangoes Delicious Fruttare Fruit and Milk bars varieties are available in 4-count multipacks and the refreshing Fruttare Fruit bars varieties are available in 6-count multipacks in various grocery and convenience stores nationwide, both for a suggested retail price of $5.99 - $6.99. For more information on Fruttare, please visit www.Fruttare.ca or www.Facebook.com/FruttareCanada. About Fruttare Available in more than 15 countries around the globe, Fruttare is recognized as a brand synonymous with a positive outlook on life. Fruttare frozen dessert bars consist of two different lines, each bursting with real fruit taste. About Unilever Canada Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In Canada, the portfolio includes brand icons such as: Axe®, Becel® Ben & Jerry's®, Breyers®, Clear®, Degree®, Dove® personal care products, Hellmann's®, Klondike®, Knorr®, Lipton®, Magnum®, Nexxus®, Popsicle®, Q-Tips®, Simple®, St. Ives®, TRESemmé®, and Vaseline®. All of the preceding brand names are owned or used under license by Unilever Canada Inc. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 1,600 people across Canada. For more information, visit www.unilever.ca. or images, please contact: Mary Saunoris Harbinger 416-960-5100 ext. 232 email@example.com SOURCE: Fruttare To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/April2013/19/c6817.html CO: Fruttare ST: Ontario NI: FBR FOD ADV -0- Apr/19/2013 12:00 GMT
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New Fruttare™ Gets Ready to Top the Charts with Music Superstars Ne-Yo and Cher Lloyd and Help From Fans Across the Country
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