Choice Hotels International Honored for Helping Redistribute AMBER Alerts

  Choice Hotels International Honored for Helping Redistribute AMBER Alerts

Hotel Company Wins Award for Creative and Compassionate Use of Technology

PR Newswire

ROCKVILLE, Md., April 19, 2013

ROCKVILLE, Md., April 19, 2013 /PRNewswire/ --The integration of technology
and community outreach has earned Choice Hotels International, Inc. (NYSE:
CHH), one of the world's largest hotel companies, a prestigious distinction.
Hospitality Technology Magazine has honored Choice Hotels with a 2013
Visionary Award for utilizing its industry leading choiceADVANTAGE web-based
technology platform to redistribute AMBER Alerts to help in the search for
abducted children. The Visionary Award recognizes companies that are taking
creative approaches to innovation and are leveraging technology in compelling

The AMBER Alert Program is designed to quickly galvanize the public in the
search for an abducted child by providing information about the child, their
potential abductor, and any vehicle that may have been used in the abduction.
The U.S. Department of Justice coordinates the AMBER Alert program on a
national level and has asked the National Center for Missing & Exploited
Children (NCMEC) to develop a network of secondary distributors with the
ability to help deliver the alerts to a larger audience. Working with NCMEC as
a secondary distributor, Choice Hotels is helping to broaden the reach of the
AMBER Alert system. The arrangement allows for AMBER Alert messages to post on
the computer screens of choiceADVANTAGE property management system users in
the area of active alerts almost as soon as they have been issued by law
enforcement and redistributed by NCMEC. Since 2009, when this arrangement
began, choiceADVANTAGE has processed more than 600 alerts nationwide.

"The first few minutes are the most critical in finding a missing child. And
with the technology Choice Hotels has developed in collaboration with the
National Center for Missing & Exploited Children, we are able to get this
information front and center – in near real-time -- at the more than 5,100
Choice Hotels franchised properties where choiceADVANTAGE is used nationwide,"
said Todd Davis, chief information officer of Choice Hotels International. "It
reaches every desktop computer, every laptop in the area of an active AMBER
Alert where our franchisees use choiceADVANTAGE. So when they are checking a
guest in or out, looking up the housekeeping status of a room or anything else
related to managing their hotels, they will see the AMBER Alert and will be
able to act if necessary.

AMBER Alerts are successful when an individual or law enforcement recognizes
the vehicle, the child, or the abductor from the AMBER Alert and contacts the
authorities. Since it was created in 1996, the AMBER Alert program has helped
recover 637 abducted children. For more information about the AMBER Alert
program, visit

About Choice Hotels

Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 499,000 rooms, in the United States and more than 30
other countries and territories. As of December 31, 2012, 394 hotels,
representing more than 31,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 88
hotels, representing approximately 7,800 rooms, were under construction,
awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well at its Ascend
Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program.
With more than 17 million members worldwide, it is one of the fastest growing
loyalty programs in the travel industry.

Additional corporate information may be found on the Choice Hotels
International, Inc. website, which may be accessed at

About the National Center for Missing & Exploited Children

The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit
organization established in 1984. Designated by Congress to serve as the
nation's clearinghouse on issues related to missing and exploited children,
the organization operates the toll-free 24-hour national missing children's
hotline which has handled more than 3,716,000 calls. It has assisted law
enforcement in the recovery of more than 183,100 children. The organization's
CyberTipline has handled more than 1,868,000 reports of child sexual
exploitation and its Child Victim Identification Program has reviewed and
analyzed more than 87,742,000 child pornography images and videos. The
organization works in cooperation with the U.S. Department of Justice's Office
of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC,
call its toll-free, 24-hour hotline at 1-800-THE-LOST (1-800-843-5678) or
visit its web site at

About Hospitality Technology

Hospitality Technology (HT) is the only publication dedicated to covering the
role of information technology in improving business performance for hotel and
restaurant operators. The Hospitality Technology editorial portfolio includes:
a print publication that publishes nine times annually and reaches more than
16,000 hospitality industry executives, three networking and educational
events (MURTEC, Hotel Technology Forum and Restaurant Executive Summit), a
comprehensive website, e-newsletters, web seminars, and several exclusive
annual reports and studies. Visit Hospitality Technology online at Hospitality Technology is published by media company
Edgell Communications, headquartered in Randolph, N.J.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Contact: Sarah Lee, (301) 628-4397,
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