Bud Light Hotel Indianapolis Wins Cynopsis Sports Media Award For Best Brand
Activation At Live Event
ST. LOUIS, April 19, 2013
ST. LOUIS, April 19, 2013 /PRNewswire/ -- The Bud Light Hotel was honored this
week with the award for Best Brand Activation at Live Event at the 2013
Cynopsis Sports Media Awards. The second-annual awards ceremony by the
influential trade publication, which honors the best in sports television,
social media and marketing, recognized the Bud Light Hotel event for its
uniqueness in activating its NFL sponsorship around one of the biggest
sporting events of 2012: Super Bowl XLVI.
For the event, Bud Light transformed a local hotel into a sleek lounge and
concert venue, unrecognizable to anyone who had visited the same space just a
week before. In addition to hosting exclusive parties from EA SPORTS and
Playboy, the Bud Light Hotel hosted a special concert featuring 50 Cent, Lil
Jon and Bud Light-sponsored artist Pitbull the night before the Super Bowl and
a special afternoon concert featuring the Barenaked Ladies before the game.
Over the course of four days, more than 22,000 people visited the Bud Light
Hotel, including consumers, reporters, wholesalers, company executives and
account representatives. The program also drew the attention of national
media, garnering more than 860 million audience impressions through editorial
coverage, strategic ad buys and broadcast integration.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.6 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
For more information, contact:
Phillip Cleveland, 314-577-9637
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