Designed by Kids, Built by Volunteers: DIRECTV, Down Syndrome Organization of Southern Nevada and KaBOOM! to Build Playground in

  Designed by Kids, Built by Volunteers: DIRECTV, Down Syndrome Organization
  of Southern Nevada and KaBOOM! to Build Playground in Just One Day for Las
  Vegas Children

Business Wire

-- April 19, 2013

DIRECTV:

           More than 250 volunteers from DIRECTV and the Down Syndrome
           Organization of Southern Nevada (DSOSN), organizers from KaBOOM!
           and residents of the Las Vegas community will join forces on
WHAT:     Monday, April 22 to build a new playground at Down Syndrome
           Organization of Southern Nevada. The new playground’s design is
           based on drawings created by children who participated in a Design
           Day event in February.

           Today’s kids spend less time playing outside than any previous
           generation in part because only 1-in-5 children live within walking
           distance of a park or playground. This play deficit is having
WHY:       profound consequences for kids physically, socially and
           cognitively. Children need a place to play every day in order to be
           active and healthy, something KaBOOM! has been committed to since
           1996.

           The new playground will provide hundreds of children in the Las
           Vegas community with a safe place to play. The playground will be
           utilized by young children with Down syndrome as well as their
           siblings and other community members, and will allow them to play
           together in a safe, pleasant and attractive environment. This
           playground is a dream come true for DSOSN and will not only provide
           a great playful environment, but will also be instrumental in
           assisting with activities related to developmental and movement
           therapies for children.

           The playground is the third built by KaBOOM! and DIRECTV and is one
           of more than 150 playground builds KaBOOM! will lead across the
           country in 2013 in an effort to fulfill its vision of a great place
           to play within walking distance of every child in America.

WHEN:      Monday, April 22
           10:00 a.m. to 10:15 a.m.     Kick off ceremony and volunteer
                                        deployment
           1:00 p.m. to 2:00 p.m.       Final construction phase and
                                        adjustments
           2:00 p.m. to 2:15 p.m.       Ribbon-cutting ceremony to dedicate
                                        new play area
           (Note: all times approximate)

WHERE:     Down Syndrome Organization of Southern Nevada
           5300 Vegas Drive
           Las Vegas, NV 89108

WHO:       Aga Pinkerton, Office of Sen. Harry Reid;
           Hundreds of volunteers from DIRECTV and the community

VISUALS:   Before and after shots of the site
           Volunteers assembling brightly colored playground equipment
           Volunteers moving 34,020 square feet of safety surfacing by hand
           Ribbon-cutting ceremony to dedicate the playground
           

Down Syndrome Organization of Southern Nevada

The Down Syndrome Organization of Southern Nevada (DSOSN) was established in
Las Vegas in 1987. Our mission is to be a source of support, information,
advocacy and education for individuals and families affected by Down syndrome,
and to enlighten the public by promoting a positive understanding of Down
syndrome in our community. Our primary focus is to ensure that all individuals
with Down syndrome are accepted in the community and respected for their
individual abilities and contributions. DSOSN currently offers services and
programs to more than 700 members in southern Nevada, including individuals
with Down syndrome, their families and friends, plus health-care, education,
and developmental professionals. We are the only organization in our region
devoted exclusive to the needs of individuals with Down syndrome and their
families. We are an independent, 501 (C)(3) non-profit organization and a
proud affiliate of the National Down Syndrome Congress and The National Down
Syndrome Society. For more information, visit www.dsosn.org.

DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than35 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its over 20 million customers
access to more than 185 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY TICKET™,
Emmy-award winning technology and higher customer satisfaction than the
leading cable companies for 11 years running. DIRECTV Latin America, through
its subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the pay TV
category in technology, programming and service, delivering an unrivaled
digital television experience to more than 15 million customers. DIRECTV
sports and entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in
Game Show Network. For the most up-to-date information on DIRECTV, please
visitwww.directv.com. For more information about Corporate Citizenship at
DIRECTV, please visit www.directv.com/CorporateCitizenship.

KaBOOM!

KaBOOM! is the national non-profit dedicated to giving kids the childhood they
deserve by bringing play to those who need it most. Children today spend less
time playing outdoors than any previous generation, a fact that is having
disastrous consequences on their health, achievement levels, and overall
well-being. Social entrepreneur Darell Hammond founded non-profit KaBOOM! in
1996 in Washington, D.C. with a vision of creating a great place to play
within walking distance of every child in America because children need to
play actively every day at home, in school and in their communities. Since
then, KaBOOM! has mapped over 90,000 places to play, built more than 2,200
playgrounds, and successfully advocated for play policies in hundreds of
cities across the country. KaBOOM! also provides communities with online tools
to self-organize and take action to support play on both a local and national
level. Hammond chronicles the founding of the organization and the importance
of the cause of play in his The New York Times Best Seller KaBOOM!: A Movement
to Save Play, now out in paperback. The book details how businesses and
communities can work together to save play for children across the country.
All author proceeds support KaBOOM!. Headquartered in Washington, D.C.,
KaBOOM! also has an office in San Mateo, Calif. For more information, visit
www.kaboom.org.

Contact:

DIRECTV
Cara Brugnoli, 347-224-9534
cmbrugnoli@directv.com
or
DSOSN
Deborah Avery, 702-354-4067
lvtvadgirl@gmail.com
or
KaBOOM!
Mike Vietti, 785-320-2137
mvietti@kaboom.org