Facebook, YouTube and Twitter Confirm Their Dominance

            Facebook, YouTube and Twitter Confirm Their Dominance

  PR Newswire

  ZURICH, April 19, 2013

ZURICH, April 19, 2013 /PRNewswire/ --

2013 Ranking of the Strongest Social Network Brands

The department of Social Media Management of HWZ University of Applied Sc i
ences in Business Administration Zurich, in cooperation with BV4 Certified
Brand Valuation Experts, present the 2013 ranking of the most valuable s o
cial media brands. The four most valuable brands in 2012 were able to d e fend
their leading positions and increase their brand values: Facebook takes the
top of the current ranking with an estimated brand value of $ 34.320 bn,
followed by YouTube with a brand value of $ 26.824 bn, and Twi t ter with $
23.656 bn. Less well known in the Western world is the Chinese network Qzone
which, with a brand value of $ 16.336 bn, is in fourth pos i tion. Top winner
of this year's ranking is Google+, which gained 14 ranks ($ 5.878 bn).
Together, the thirty most valuable brands have a monetary value of nearly $
200 bn.

Trends positively influenced brand value growth

Actual social media trends had a positive influence on the strength and value
development of the analyzed brands, fueling a growth of 59% compared to the
top 30 brands in 2012: on one hand, the most successful social media brands
such as Facebook and Twitter were able to further develop their dominance with
regard to their financial brand values. On the other hand, Chinese social
media brands expanded their strength and value thanks to the impressive
Chinese Internet usage statistics that are characterized by a rapidly
increasing number of Internet users and an intensive daily use of social media
networks. Furthermore, the new brand arrivals Instagram ($ 2.101 bn, position
22) and Pinterest ($ 1.987 bn, position 24) clearly benefitted from users'
augmenting need to share pictures among their digital peers. Finally, the
trend of increasingly using mobile devices rather than PCs to access social
media platforms is an additional factor that positively influenced the
strength and value development of the most valuable social media brands in
2013.

The growing importance of social media brands

Brands are important intangible value drivers for consumer goods and service
companies. Compared to corporate values, intangible values like brands are
continually increasing. This is also true for social network brands, which
have spread rapidly throughout the world and were able to continue on this
path to success. Some of the important value drivers of social media brands
are global awareness, growing user numbers, omnipresence in the day-to-day
life of consumers, as well as facilitation of simple and efficient
communication.

The detailed report "The Most Valuable Social Media Brands 2013" can be
obtained free of charge at http://www.fh-hwz.ch/fsmm and http://www.bv4.ch .
Follow the hashtag #socialbrands13

Additional information:

  *HWZ Department of Social Media Management: http://www.fh-hwz.ch/fsmm
  *BV4 AG, Zurich: http://www.bv4.ch

The HWZ University of Applied Sciences in Business Administration Zurich is a
member of the Universities of Applied Sciences of Zurich. It was founded in
1986 as part-time HWV Zurich by KV Switzerland and the Juventus Schools
Foundation of Zurich. With more than 1,500 students and approximately 400
lecturers, the HWZ is now the largest part-time University for economics in
Switzerland, exclusively offering extra occupational courses. The HWZ offers a
unique range of courses in the economic fields of Business Administration,
Business Information Technology and Communications, at the Bachelor and Master
levels, as well as the possibility for doctoral studies.

In the further education sector, certificate and diploma courses are offered.
The modern university building is adjacent to the main railway station in the
heart of Zurich. Find more information at http://www.fh-hwz.ch ,
http://www.facebook.com/fhhwz or http://www.twitter.com/fhhwz

As a future oriented educational institute, the HWZ runs the first Depar t
ment of Social Media Management in Switzerland . This department addresses the
massive structural change in the communications industry and enables the
optimal knowledge transfer in corporations, associations, and administrations.
It realizes customized courses and workshops with companies, associations, and
administrations and participates in research projects and further education
events. Thus the knowledge created through the certificate course CAS Social
Media Management can be made more widely available. Find more information at
http://www.fh-hwz.ch/fsmm

As an independent certified brand valuation company, BV4 calculates the
financial value of brands and other intangible assets using both
scientifically founded and standardized methods. BV4 also develops sector and
client-specific brand management models. Thereby, BV4 combines the expertise
and knowledge of finance specialists as well as brand experts and marketing
professionals. Find more information at http://www.bv4.ch



Contacts:

Manuel P. Nappo Head of the Department of Social Media Management Phone:
+41-79-358-04-05 manuel.nappo@fh-hwz.ch http://www.twitter.com/manuelnappo

Arrigo Cimarosti Study Director of "The Most Valuable Social Media Brands
2013" Phone: +41-44-201-16-58 cimarosti@bv4.ch