Canadian Tire Selects BlackBerry for "Smart" Solutions

BlackBerry 10 Smartphones To Be Deployed Across Canadian Tire's Family of 
TORONTO, April 19, 2013 /CNW/ - Canadian Tire Corporation, Limited (CTC.A, 
CTC) announced today that it has selected BlackBerry® as its official 
smartphone for its corporate team across Canada. Beginning at the end of 
April, employees from across its Family of Companies - including Canadian Tire 
Retail, Canadian Tire Financial Services, Mark's and FGL Sports (Sport Chek, 
Sports Experts, National Sports and Atmosphere) - will use BlackBerry 10 
smartphones as their primary business device. The Company is deploying several 
thousand units in the coming months, comprised of a mix of BlackBerry® Z10 
and BlackBerry® Q10 smartphones. 
The new BlackBerry®10 platform will provide Canadian Tire's employees with a 
faster, smarter and secure experience and will create a shared platform for 
the Company that will increase efficiencies and drive innovation. 
"With 90 years of history serving Canadians in communities from 
coast-to-coast, it's fitting that we're partnering with another great Canadian 
company to support our business," said Eugene Roman, Chief Technology Officer, 
Canadian Tire Corporation. 
"We are thrilled to work with Canadian Tire to bring innovations to its 
employees and customers across the country," said Andrew MacLeod, Managing 
Director for Canada at BlackBerry. "BlackBerry is committed to being a leader 
in mobile computing and expanding mobility in the business world and by 
supporting companies like Canadian Tire with our carrier and other partners to 
bring innovative solutions to market." 
Canadian Tire's first mobile app for BlackBerry launched three years ago and 
quickly became one of Canada's most popular mobile applications. The free 
application enables customers to browse products on, create 
shopping lists, access Canadian Tire's digital flyers, locate store details 
and hours as well as check product availability by store. Customers can also 
use their BlackBerry smartphones to scan barcodes in-store to access detailed 
product information, reviews and pricing. Last year alone, the Company had 
over 20 million mobile visits through Canadian Tire's Mobile App and mobile 
optimized site. 
Today's announcement follows Canadian Tire's announcement in March that it has 
become the first retail partner in Communitech with the official opening of 
its new digital development lab, just down the road from BlackBerry's 
headquarters. Canadian Tire now has a dedicated space within the Communitech 
'hub' to build new applications to improve the shopping experience online and 
in-store for customers using 'next in class' advancements in digital 
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of 
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports 
(Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and 
Atmosphere), Mark's and Canadian Tire Financial Services. With more than 
1,700 retail and gasoline outlets from coast-to-coast, our primary retail 
business categories - Automotive, Living, Fixing, Playing and Apparel - are 
supported and strengthened by our Financial Services division. Over 85,000 
people are employed across the Canadian Tire enterprise, which was founded in 
1922 and remains one of Canada's most recognized and trusted brands. For more 
information, visit 
BlackBerry and related trademarks, names and logos are the property of 
Research In Motion Limited and are registered and/or used in the U.S. and 
countries around the world. BlackBerry is not responsible for any third-party 
products or services. 
Canadian Tire: Sarah Van Lange,, (d) 416-322-2659, 
(c) 647-287-9582 
To view this news release in HTML formatting, please use the following URL: 
ST: Ontario
-0- Apr/19/2013 15:22 GMT
Press spacebar to pause and continue. Press esc to stop.