HOTELEX Shanghai 2013 Concludes with Applause

SHANGHAI, April 19, 2013 /CNW/ - Co-organized by the Shanghai Tourism Bureau, 
China Tourism Hotel Association, and Shanghai UBM Sinoexpo, HOTELEX Shanghai 
2013 has successfully concluded on April 3(rd) at the Shanghai New 
International Expo Center (SNIEC), welcoming an overwhelming 70,557 visitors 
with an exhibiting area of 130,000 square meters. 
(Photo: http://www.prnasia.com/sa/2013/04/18/20130418171129374377.html ) 
(Photo: http://www.prnasia.com/sa/2013/04/18/20130418171228136538.html ) 
(Photo: http://www.prnasia.com/sa/2013/04/18/20130418171310729677.html ) 
(Photo: http://www.prnasia.com/sa/2013/04/18/20130418171347863251.html ) 
The Number of Visitors and Exhibitors Steadily Rising Up 
The number of exhibitors reached over 1,500 with a promising 30 percent growth 
covering 11 halls over 130,000 square meters of exhibiting space. HOTELEX also 
created an International Premium Area (IPA) at Hall E1 catering to first tier 
industry players such as SIRMAN, Scotsman, Halton, CAMBRO, HOSHIZAKI, 
Manitowoc, CONVOTHERM, RATIONAL, DKSH, MKN, and Fissler. On the other hand, 
the number of professional visitors also saw impressive growth with a 36 
percent increase over the 2012 edition within the three day exhibition. What's 
worth mentioning is that overseas visitors reached a peak number with a 63.3 
percent increase over the 2012 edition due to pre-show intensive promotions. 
HOTELEX 2013 also initiated several VIP programs involving professional buyer 
group with tailor-made procurement meetings. 
Multi-Media Channel Creating 360 degree of Exposure 
HOTELEX 2013 attracted over 300 media partners from home and abroad to report 
and visit. For instance, Channel Young, Drink International Magazine, 
Foodservice Consultant Magazine, Hospitality Magazine, China Hotel Purchase 
News, and Meadin.com covered stories of different layers and components of 
HOTELEX, including exhibitors, visitors, baristas, bartenders and judges. 
In additional to the traditional print media industry, HOTELEX 2013 introduced 
a strategic partnership through social media in order to expand the exposure 
and intrigue new visitors with tailor-made content. New social media channels 
such as Weibo and WeChat facilitated 24/7 interaction with a potential 
audience through more customized and intriguing content. Meanwhile, social 
media played an even more crucial role during the exhibition by creating 
onsite buzz and guiding foot traffic throughout the entire exhibition period. 
In order to leverage visitor and exhibitor experience, HOTELEX 2013 opened up 
a designated area for media partners to facilitate media work and establish a 
user-friendly experience. Almost 30 media partners were stationed within the 
media center and thousands of leads and requests were made. 
Eminent Ideas from Industry Opinion Leaders 
The professional guests were undoubtedly the essential part of entire forum 
and a competitive advantage of HOTELEX. The 2013 edition of HOTELEX invited 
industry leaders and trend setters to share and inform. The 'Foodservice in 
the 21st Century' forum had industry pioneers elaborating on how catering 
owners and operators can stand out from fierce market competition with 
distinguished service and futuristic concepts. Speakers such as Jane Ganaway 
from Yum! China, Robin Ashton from Foodservice Equipment Report Magazine, Don 
Fisher from Fisher-Nickel, and Francois Tesniere, an award-winning architect 
and visionary designer, kept 200 audience engaged and inspired throughout the 
day. 
As an annual event at HOTELEX, IPA Match-making Meeting offered face-to-face 
opportunities for suppliers to meet high-star hotel owners and created the 
perfect occasion to announce procurement requirement. 18 eminent speakers from 
existing high star hotels and hotels under construction including the Accor 
Group, InterContinental Hotels Group, Starwood Hotel, Jin Jiang International, 
China Wanda Group, and Greenland Group shared and brainstormed within a 
meeting room packed with engaging suppliers. Within two days, the HOTELEX IPA 
meeting attracted over 230 suppliers who attended the meeting and left with 
satisfaction and inspiration. 
Fascinating Industry Competitions for Top-notch Contenders 
At HOTELEX 2013, the competition area was undoubtedly the hot zone with most 
foot traffic and frequent bursts of applause and cheering. The China Barista 
Championship (CBC) once again announced itself as the authority among coffee 
professionals and enthusiasts with 50 regional winners representing 24 cities 
in China. The championship went to Ms. Wu Yalian, who represented the City of 
Xiamen, and will represent China at the World Barista Championship (WBC) in 
Melbourne, Australia in May. CBC has proven itself to be the cradle for future 
baristas in mainland China with an unstoppable enthusiasm and curiosity for 
coffee culture. 
The China Master Bartender Competition has upgraded to its second version with 
a more diversified contender profile and more authoritative judging panel. 
Judging panel included the owner of COCCHI Chateau, Mr. Roberto Bava, Managing 
Director of DRiNK Magazine, Mr. Theo Watt, Flairtender Champion of Russia 
2012, Mr. Viacheslav Gazukin, Mr. George Nemec, bar consultant and Global 
Becherovka Original Ambasador, and Mr. Kin-San, President of Zun Hua Bartender 
Club. The championship eventually went to Ms. Liu Mohan from Salon de Salon, 
the runner-up to Mr. Liu Bing from Muse on the Bund, and third place to Ms. 
Yang Mei from Nanjing Zuo Bar after 2-day competition. 
Initiated by World Coffee Events (WCE), World Latte Art Championship debuted 
at HOTELEX 2013 with 46 competitive contenders competing for the exclusive 
spot in the finals to be held at Nice, France in June. After a three day 
competition, the champion went to Mr. Li Jianfei from Shenzhen. 
In order to provide a platform for gelato professionals and enthusiasts to 
share, compete, and celebrate, the 2013 China Gelato Championship was first 
launched at HOTELEX 2013. Co-organized by Carpigiani and Fabbri, two leading 
gelato ingredient and equipment brand in Italy, the gelato championship was 
strongly endorsed by the Embassy of Italy to the People's Republic of China, 
Consulate General of Italy in Shanghai, and Masters of Italian Gelateria 
(MGI). The brilliant judging panel has gathered the heavyweights of the gelato 
industry who bore a purpose to pass on the gelato culture to China. Mr. Lu 
Yuanyuan fought off 30 peer competitors to grab the top spot. 
Onsite Display Reinforcing and Raising up Industry Benchmark 
HOTELEX 2013 featured professional models in the Hotel Uniform Show 
Competition to display the latest trend and it managed to gather seven 
first-tier hotel groups to compete including the Hengshan Group, Jinjiang 
Group, Ramada, and Howard Johnson. The 2013 Hotel Uniforms Show Competition 
combined catwalk and skits to show the hotel uniform culture. The Star Hotel 
Western Buffet Display Challenge at Hall N4 addressed the current trend of 
buffet tableware and artistic presentation being considered as crucial 
elements nowadays. The Buffet Display Challenge showcased low-carbon options 
and dietary choices during the presentation. 
Food Journey for Most Discerning Taste Buds 
HOTELEX 2013 prepared an exotic food journey for the most discerning taste 
buds onsite. Italian Chef on Stage featured the Italian famous restaurant 
Casanova putting on an authentic Italian food journey through showcasing 
top-tier Italian chefs and best quality Italian food ingredients. Italian food 
has its own charm because of its unique cooking style and technique. The 
audience had an up-close contact with authentic Italian food but also Italian 
gourmet culture within the three day Italian food journey. 
HOTELEX 2013 also had the chance to collaborate with the U.S. Agricultural 
Trade Office Shanghai Center to put on an excellent show featuring top-notch 
American food ingredients. Meanwhile, with the purpose of introducing 
varieties of American food ingredients into Chinese restaurants, high-end food 
ingredients from the U.S. were placed under the spotlight through Taste of the 
United States 2013 - Asian Master Chef Challenge featuring award-winning 
Chinese chefs. 
The Wine-tasting area officially became a United Nations with wines and 
liquors representing Argentine, Portugal, and Italy, hosted by China's first 
independent wine critic Susie Wu. 
World Awaits HOTELEX Shanghai 2014 
HOTELEX Shanghai 2014 will open from March 31(st) to April 3(rd) at the 
Shanghai New International Expo Center with more expected space and 
fascinating events. 
Media Information, please contact: 
Shanghai UBM Sinoexpo International Exhibition Co. Ltd  Mr. Alex Ni Tel: +8621 
6437 1178 * 199 Fax: +8621 6115 4988 Mail: alex.ni@ubmsinoexpo.com 
Notes 
1. About HOTELEX (http://www.hotelex.cn/) 
As the main part of HDD (Hotelex, Deco & Design), it contains seven 
differently themed sectors including Catering Equipment & Supply, Bakery, 
Tableware, Textile, Appliance & Amenities, IT & Security, and Fitness & 
Leisure. HOTELEX has led the hospitality industry trends for 21 years and will 
continue to provide one-stop purchasing and information platform for the 
hospitality professionals. 
2. About EXPO FINEFOOD (http://www.expofinefood.com/) 
With the platform of the Shanghai International Hotel Equipment & Supply Expo 
(Hotelex Shanghai), EXPO FINEFOOD caters to hotels, restaurants, bars, clubs, 
and shops with most effective food solutions and innovative food ingredients. 
http://www.hotelex.cn 
http://www.expofinefood.com 
SOURCE: Sinoexpo 
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CO: Sinoexpo
NI: LEI LEI SHOW  
-0- Apr/19/2013 13:00 GMT
 
 
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