Satellite TV now reaching into 8.2 million homes in Italy

PR Newswire/Les Echos/ 
PR/31/13 
Satellite TV now reaching into 8.2 million homes in Italy 
New study confirms Eutelsat's HOT BIRD position as the first choice for 
satellite TV viewers, chosen by 7.3 million Italian homes 
Paris, Rome 18 April 2013 - Eutelsat Communications (Euronext Paris: ETL) today
revealed the first results of its new survey on TV reception modes and trends
across its global footprint, with a presentation in Rome of the Italian
broadcasting landscape. Working in collaboration with Ipsos, Eutelsat announced
that 8.2 million homes are now equipped with a Direct-to-Home antenna,
consolidating the role of satellites as a core broadcast infrastructure serving
one in three TV homes in Italy. 
Eutelsat's HOT BIRD satellites, the longstanding reference for multi-channel
viewing across Italy, account for 7.3 million homes, showing a gain of over
200,000 homes in 24 months. A further 700,000 homes are equipped to watch
satellite TV from other Eutelsat neighbourhoods, led by EUTELSAT 16A, 
EUTELSAT 9A and EUTELSAT 7 West A. Over nine out of ten satellite homes in 
Italy are served by a Eutelsat satellite. 
HOT BIRD: the preferred neighbourhood 
Eutelsat's HOT BIRD broadcast satellites, already home to 378 Italian TV
channels, have anchored their position as the platform of choice for exclusive
Free-to-Air and pay-TV channels. HOT BIRD is also becoming the first port of
call for the fast-growing HDTV market. The Sky Italia pay-TV platform has a
subscriber base of 4.8 million homes at the HOT BIRD position and is driving
HDTV take-up, with three out of four subscribers watching over 50 channels in
HD. A total of 2.4 million Italian households are watching free-to-air 
channels, of which over 1.5 million are equipped for DTH reception of TivùSat, 
the satellite DTT platform, up from 1.3 million homes since the switch-off of
Italy's analogue broadcasting network in July 2012. 
Satellite: a core digital infrastructure 
Overall, Italy's satellite TV universe continues to expand and is the second
most popular route to multi-channel viewing. Of a nationwide base of 
24.7 million TV homes one out of three has opted for satellite reception of pay
or free-to-air channels. Sixteen million homes watch TV via the terrestrial
network, while only 250,000 homes, in highly urban districts, are IPTV
subscribers. 
Jean-François Leprince-Ringuet, Eutelsat's Chief Commercial Officer, commented
on the figures: "Satellite continues to make inroads in Italy's digital
broadcasting landscape and we believe that the move to higher quality in the
form of HD, 3D and for the future, 4K, will further consolidate its place as a
core infrastructure. Our new survey reveals that Eutelsat's satellites, our
investments and our partnership models enable broadcasters to optimise their
reach across Italy and enable viewers to bene fit from both choice and
quality." 
Eutelsat's two-yearly TV Reception Barometer, produced in collaboration with
Ipsos, is an extensive multi-national analysis of TV reception modes and 
trends. The market research in Italy was carried out from September 2012 to 
November 2012 via face-to-face interviews. 
About IPSOS www.ipsos.com 
Ipsos is an independent market research company controlled and managed by
research professionals. Founded in France in 1975, Ipsos has grown into a
worldwide research group with a strong presence in all key markets. In October
2011 Ipsos completed the acquisition of Synovate. The combination forms the
world's third largest market research company. With offices in 85 countries,
Ipsos delivers insightful expertise across six research specializations:
advertising, customer loyalty, marketing, media, public affairs research, and
survey management. Ipsos researchers assess market potential and interpret
market trends. They develop and build brands. They help clients build long-term
relationships with their customers. They test advertising and study audience
responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated
global revenues of EUR1,789 million (2,300 million USD) in 2012. 
For further information: Sandra Freidman 
Sandra.freidman@ipsos.com; Tel: +33 1 41 98 91 24 
About Eutelsat Communications (www.eutelsat.com) 
Eutelsat Communications is the holding company of Eutelsat S.A. With capacity
commercialised on 30 satellites delivering reach of Europe, the Middle East,
Africa, Asia, significant parts of the Americas and the Asia-Pacific, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the
world's leading satellite operators. As of 31 December 2012 Eutelsat's
satellites were broadcasting 4,500 television channels to over 200 million 
cable and satellite homes in Europe, the Middle East and Africa. The Group's
satellites also provide a wide range of services for TV contribution, corporate
networks and fixed and mobile broadband markets. Headquartered in Paris,
Eutelsat and its subsidiaries employ over 780 commercial, technical and
operational professionals from 30 countries. 
For further information 
Press
Vanessa O'Connor     Tel: + 33 1 53 98 37 91  voconnor@eutelsat.fr 
Frédérique Gautier   Tel: + 33 1 53 98 37 91  fgautier@eutelsat.fr 
Marie-Sophie Ecuer   Tel: + 33 1 53 98 37 91  mecuer@eutelsat.fr  
Investors and analysts
Lisa Finas           Tel: +33 1 53 98 35 30  
                 investors@eutelsat-communications.com
Leonard Wapler       Tel. : +33 1 53 98 31 07  
                 investors@eutelsat-communications.com 
  
  www.eutelsat.com - Follow us on Twitter@Eutelsat SA and Facebook Eutelsat.SA 
                  
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-0- Apr/19/2013 07:53 GMT
 
 
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