Freescale Continues China Market Expansion with 10 Sales Office Openings
Planned for 2013
SHANGHAI -- April 18, 2013
In order to meet the rapidly growing business demands in the Chinese market
and further expand the mass market in that region, Freescale Semiconductor
(NYSE: FSL) announced today that the company plans to open ten new sales
offices covering key areas across the mainland area. The new sales offices
will include experienced sales and technical teams to support the needs of its
Freescale China has branch offices in Beijing, Shanghai, Shenzhen, Chengdu,
Qingdao and Hong Kong. The company recently opened new sales offices in
Nanjing, Wuhan, Guangzhou and Hangzhou and plans to open another six sales
offices by the end of this year in Xiamen, Chongqing, Changchun, Dalian,
Zhuhai and Changsha. By 2014, Freescale China’s offices are expected to span
nine provinces and four municipalities across the mainland area, covering the
majority of China’s domestic customer base.
“The Asia-Pacific market, led by China, is not only one of Freescale’s fastest
growing markets in the world but also one of the most important ones,” said
Dr. Kai Wang, vice president and general manager of Freescale’s Asia-Pacific
region. “We are planning to add these new sales offices to allow us to further
enhance our ability to serve a broader customer base in China, especially the
small and medium-sized customers.”
Late last year, Freescale announced five core product areas: Microcontrollers
(MCUs), Digital Networking, Automotive MCUs, Analog & Sensors and RF.
Freescale also realigned its customer-facing resources to focus on high-growth
areas like China and select opportunities in Korea, Taiwan and Japan. All of
these efforts were undertaken to help the company grow in these key markets.
Freescale is also strengthening its strategic relationships with independent
design companies. Last year, Freescale signed a “Connected Partner” agreement
with ZLG-MCU, a leader in the Chinese domestic embedded product field.
Freescale also recently formed a strategic partnership with Lierda Science and
Technology, a leading company in the local embedded product field focusing on
the Internet of Things.
Freescale entered the China market in 1992 and currently has approximately
4,000 employees in the region. In addition to the sales offices, the company
has a package testing factory in Tianjin and five R&D centers located in
Beijing, Shanghai, Suzhou, Chengdu and Tianjin.
Freescale Semiconductor(NYSE: FSL) is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From microprocessors
and microcontrollers to sensors, analog integrated circuits and connectivity –
our technologies are the foundation for the innovations that make our world
greener, safer, healthier and more connected. Some of our key applications and
end-markets include automotive safety, hybrid and all-electric vehicles, next
generation wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is based
inAustin, Texas, and has design, research and development, manufacturing and
sales operations around the world.www.freescale.com
Freescale and the Freescale logo are trademarks of Freescale Semiconductor,
Inc. All other product or service names are the property of their respective
owners. © Freescale Semiconductor Inc. 2013.
Andy North, 512-996-4418
Gloria Shiu, (85-22) 666-8237
Europe, Middle East and Africa
Laurent Massicot, +33 (0)1 69 10 48 05
Anjali Srivastava, (91-120) 395-0000
Hiroyasu Oya, (81-3) 5437-9444
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