2013 Ranking of the Strongest Social Network Brands: Facebook, YouTube and Twitter Confirm their Dominance

  2013 Ranking of the Strongest Social Network Brands: Facebook, YouTube and
                       Twitter Confirm their Dominance

PR Newswire

ZURICH, April 19, 2013

ZURICH, April 19, 2013 /PRNewswire/ --

The department of Social Media Management of HWZ University of Applied
Sciences in Business Administration Zurich, in cooperation with BV4 Certified
Brand Valuation Experts, present the 2013 ranking of the most valuable social
media brands. The four most valuable brands in 2012 were able to defend their
leading positions and increase their brand values: Facebook takes the top of
the current ranking with an estimated brand value of $ 34.320 bn, followed by
YouTube with a brand value of $ 26.824 bn, and Twitter with $ 23.656 bn. Less
well known in the Western world is the Chinese network Qzone which, with a
brand value of $ 16.336 bn, is in fourth position. Top winner of this year's
ranking is Google+, which gained 14 ranks ($ 5.878 bn). Together, the thirty
most valuable brands have a monetary value of nearly $ 200 bn.

Trends positively influenced brand value growth

Actual social media trends had a positive influence on the strength and value
development of the analyzed brands, fueling a growth of 59% compared to the
top 30 brands in 2012: on one hand, the most successful social media brands
such as Facebook and Twitter were able to further develop their dominance with
regard to their financial brand values. On the other hand, Chinese social
media brands expanded their strength and value thanks to the impressive
Chinese Internet usage statistics that are characterized by a rapidly
increasing number of Internet users and an intensive daily use of social media
networks. Furthermore, the new brand arrivals Instagram ($ 2.101 bn, position
22) and Pinterest ($ 1.987 bn, position 24) clearly benefitted from users'
augmenting need to share pictures among their digital peers. Finally, the
trend of increasingly using mobile devices rather than PCs to access social
media platforms is an additional factor that positively influenced the
strength and value development of the most valuable social media brands in
2013.

The growing importance of social media brands

Brands are important intangible value drivers for consumer goods and service
companies. Compared to corporate values, intangible values like brands are
continually increasing. This is also true for social network brands, which
have spread rapidly throughout the world and were able to continue on this
path to success. Some of the important value drivers of social media brands
are global awareness, growing user numbers, omnipresence in the day-to-day
life of consumers, as well as facilitation of simple and efficient
communication.

The detailed report "The Most Valuable Social Media Brands 2013" can be
obtained free of charge at http://www.fh-hwz.ch/fsmm and http://www.bv4.ch .
Follow the hashtag #socialbrands13

Additional information:

  +HWZ Department of Social Media Management: http://www.fh-hwz.ch/fsmm
  +BV4 AG, Zurich: http://www.bv4.ch

Contacts:
Manuel P. Nappo, Head of the Department of Social Media Management
Phone: +41-79-358-04-05, manuel.nappo@fh-hwz.ch,
http://www.twitter.com/manuelnappo

Arrigo Cimarosti, Study Director of "The Most Valuable Social Media Brands
2013"
Phone: +41-44-201-16-58, cimarosti@bv4.ch

SOURCE HWZ University of Applied Sciences in Business Administration Zurich