BNY Mellon DR Indices Chosen for Three New Emerging Market ETF Strategies

  BNY Mellon DR Indices Chosen for Three New Emerging Market ETF Strategies

PR Newswire

NEW YORK, April 19, 2013

NEW YORK, April 19, 2013 /PRNewswire/ --BNY Mellon Depositary Receipt (DR)
indices have been selected by VelocityShares to serve as the benchmark indices
for three new emerging market exchange traded funds (ETFs) recently launched
by VelocityShares.

The new ETFs are the VelocityShares Emerging Markets Depositary Receipts ETF
(EMDR), VelocityShares Emerging Asia Depositary Receipts ETF (ASDR), and
VelocityShares Russia Select Depositary Receipts ETF (RUDR). The ETFs track
their respective BNY Mellon DR Index: BNY Mellon Emerging Market DR, BNY
Mellon Emerging Asia DR, and BNY Mellon Russia Select DR.

According to VelocityShares, the ETFs are the first to offer comprehensive
broad-based exposure to emerging market equities with the comfort of developed
market securities regulation. The ETFs are listed on NASDAQ and exclusively
hold American Depositary Receipts (ADRs) and Global Depositary Receipts

EMDR's top holdings include Samsung Electronics, Taiwan Semiconductor, China
Mobile, Gazprom and Itau Unibanco. ASDR's top holdings include Samsung
Electronics, Taiwan Semiconductor, China Mobile, CNOOC Ltd. and Hon Hai
Precision Industry. RUDR's top holdings include Gazprom, Sberbank, Magnit
OJSC, Novatek and Surgeneftegaz.

"As investors look to further diversify their portfolios, there's been
increased interest in emerging market equities," said Nick Cherney, chief
investment officer and co-founder of VelocityShares. "ADRs and GDRs enable
investors to access those equities under the umbrella of regulations that
apply to all New York-, London- and Luxembourg-listed securities. That's a
comfort to many investors."

"Depositary receipts offer investors seeking diversification a highly
efficient and convenient mechanism to invest globally," said Christopher M.
Kearns, CEO of BNY Mellon's Depositary Receipts business. "Our commitment to
product innovation in the DR space can be seen by the growing number of ETFs
benchmarked to the family of BNY Mellon DR Indices."

"We'll continue to work closely with VelocityShares to provide innovative and
timely solutions that benefit foreign private issuers as well as the U.S.
investment community," said Julio Lugo, BNY Mellon head of sales for DR
Indices & Structured Products.

BNY Mellon's DR Index team provides more than 140 indices, and there are now
19 ETFs trading in the U.S., Canada and Korea using BNY Mellon indices as
their primary benchmarks. To learn more about BNY Mellon's DR Indices, visit

BNY Mellon acts as depositary for more than 2,700 American and global
depositary receipt programs, acting in partnership with leading companies from
68 countries. BNY Mellon is committed to helping securities issuers access the
world's rapidly evolving financial markets and delivers a comprehensive suite
of depositary receipt services. Learn more at

BNY Mellon is a global investments company dedicated to helping its clients
manage and service their financial assets throughout the investment lifecycle.
Whether providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment management and
investment services in 36 countries and more than 100 markets. As of March 31,
2013, BNY Mellon had $26.3 trillion in assets under custody and/or
administration, and $1.4 trillion in assets under management. BNY Mellon can
act as a single point of contact for clients looking to create trade, hold,
manage, service, distribute or restructure investments. BNY Mellon is the
corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Learn
more at, or follow us on Twitter @BNYMellon

VelocityShares™ is a leader in designing exchange-traded products and
volatility-based strategies for institutional investors. The team is focused
on developing innovative products that provide sophisticated investors with
long-term investment strategies and short-term risk management instruments.
VelocityShares is dedicated to providing investors with intelligent solutions
for portfolio and trading risk management. The firm's success results from
delivering innovative, efficient, and insightful products for a wide range of
investors. The team has significant experience across asset classes on both
the buy- and sell-sides of the financial markets. Employing that combined
knowledge and insight enables the development and delivery of innovative
products. The VelocityShares Group includes VLS Securities LLC, a
US-registered broker-dealer and wholly owned subsidiary of VelocityShares

Alps Advisors, Inc. is the investment adviser to the Velocityshares Emerging
Markets Depository Receipts ETF, the VelocityShares Emerging Asia Depository
Receipts ETF and the VelocityShares Russian Select DR ETF (together, the
"ETFs"). ALPS Portfolio Solutions Distributor, Inc. is the distributor of
ETFs. ALPS is not affiliated with BNY Mellon or VelocityShares.

"VelocityShares" and the VelocityShares logo are trademarks of VelocityShares
Index & Calculation Services, a division of VelocityShares, LLC.

This release is for informational purposes only. BNY Mellon provides no advice
nor recommendation or endorsement with respect to any company or securities.
Nothing herein shall be deemed to constitute an offer to sell or a
solicitation of an offer to buy securities. Depositary Receipts: Not FDIC,
State or Federal Agency Insured; May Lose Value; No Bank, State or Federal
Agency Guarantee.


Contact: Joseph F. Ailinger Jr, +1 617-722-7571,,
or Dori Flanagan, +1 212-815-2291,
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