NASDAQ Welcomes Blackhawk Network (NDAQ:HAWK) to The NASDAQ Stock Market

NASDAQ Welcomes Blackhawk Network (NDAQ:HAWK) to The NASDAQ Stock Market

NEW YORK, April 19, 2013 (GLOBE NEWSWIRE) -- The NASDAQ OMX Group, Inc.
(Nasdaq:NDAQ) announced today that trading of Blackhawk Network common stock
(Nasdaq:HAWK) commenced on The NASDAQ Stock Market on Friday, April 19, 2013.
Blackhawk Network, now listed under the ticker symbol HAWK, is a leading
provider of prepaid and financial payments products for consumers and
businesses. Blackhawk Network is a subsidiary of Safeway Inc. (NYSE:SWY).
Safeway remains Blackhawk Network's majority shareholder.

Blackhawk Network offers the industry's most popular prepaid gift card,
telecom and financial service brands through its platform, Gift Card Mall™,
which offers a broad range of gift cards delivered via email or traditional
mail. Gift Card Mall, with access to160 millioncustomer visitseach week, is
availablethrough a network of leading grocery stores, big box, convenience,
pharmacy, specialty stores, Internet retailers and mobile channels,including
GiftCardMall.com.

"Blackhawk Network offers customers a variety of convenient options for
shopping and sending gifts from their favorite brands by providing gift cards
from a wide range of retailers and other card providers," said Bob McCooey,
Senior Vice President, NASDAQ OMX."NASDAQ congratulates Blackhawk Network on
their successful listing and we are proud to welcome them to our family of
listed companies.We greatly look forward to our partnership with Blackhawk
Network and look forward to continue supporting the company and its
shareholders in the years to come."

NASDAQ has consistently been the exchange of choice for innovative,
industry-leading companies such as Blackhawk Network. NASDAQ is home to many
of Blackhawk Networks' gift card retail providers, including Starbucks,
Amazon.com, Staples, Groupon and Bed Bath & Beyond.

                                    NDAQG

About NASDAQ OMX

The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels
economies and provides transformative technologies for the entire lifecycle of
a trade - from risk management to trade to surveillance to clearing. In the
U.S. and Europe, we own and operate 26 markets including 3 clearinghouses and
5 central securities depositories supporting equities, options, fixed income,
derivatives, commodities, futures and structured products. Able to process
more than 1 million messages per second at sub-55 microsecond average speeds
with 99.99% uptime, our technology drives more than 70 marketplaces in 50
developed and emerging countries into the future, powering 1 in 10 of the
world's securities transactions. Our award-winning data products and worldwide
indexes are the benchmarks in the financial industry. Home to approximately
3,300 listed companies worth $6 trillion in market cap whose innovations shape
our world, we give the ideas of tomorrow access to capital today. Welcome to
where the world takes a big leap forward, daily. Welcome to the NASDAQ OMX
Century. To learn more, visit www.nasdaqomx.com. Follow us on Facebook
(http://www.facebook.com/NASDAQ) and Twitter
(http://www.twitter.com/nasdaqomx). (Symbol: NDAQ and member of S&P 500)

The information contained above is provided by The NASDAQ OMX Group, Inc. for
informational and educational purposes only, and nothing contained herein
should be construed as investment advice, either on behalf of a particular
security or an overall investment strategy. Neither The NASDAQ OMX Group, Inc.
nor any of its affiliates makes any recommendation to buy or sell any security
or any representation about the financial condition of any company. Statements
regarding NASDAQ-listed companies are not guarantees of future performance.
Actual results may differ materially from those expressed or implied. Past
performance is not indicative of future results. Investors should undertake
their own due diligence and carefully evaluate companies before investing.
ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED.

CONTACT: Jennifer Knapp
         +1 212 401 8916
         Jennifer.Knapp@nasdaqomx.com

company logo