Publicis Groupe: Tom Adamski Named CEO of Rosetta

  Publicis Groupe: Tom Adamski Named CEO of Rosetta

Business Wire

PARIS -- April 19, 2013

Regulatory News:

Tom Adamski has been promoted to CEO of Rosetta, the Publicis Groupe
(Paris:PUB) customer engagement agency, from his previous position as
President and Chief Client Officer, Jean-Yves Naouri, Chief Operating Officer
of Publicis Groupe [EURONEXT Paris: FR0000130577], announced today. Chris
Kuenne, Co-founder and CEO of Rosetta, will assume the role of chairman. Both
executives will report to Naouri.

Adamski was President and CEO of LEVEL Studios, the integrated marketing and
product development agency that Rosetta acquired in 2010, from 2002 to August
2012, when he was named President of Rosetta. In that role, Adamski has driven
growth and innovation across the agency, including Rosetta's Business
Development group, its industry-leading Commerce solutions business and its
recently expanded Smarter Commerce partnership with IBM.

Rosetta is differentiated by its Personalized Lifecycle Management and
Commerce solutions that are deployed on behalf of a diverse global client
roster that spans the technology, entertainment, telecommunications,
healthcare, financial services and retail industries. The agency just
announced the opening of a new West Coast headquarters office with the
completion of a 47,000 sq. ft. building in San Luis Obispo, CA, where Adamski
is based. The new space represents a significant investment by Publicis and
Rosetta to bring together technology, marketing and commerce expertise under
the same roof, with the goal of driving innovation for Rosetta’s consumer
brand and business-to-business clients. Rosetta’s Technology and
Telecommunications Vertical, which was also led by Adamski and remains an
important focus for the agency’s West Coast headquarters, saw unprecedented
new business growth during the first quarter of 2013.

“Tom has demonstrated exceptional leadership and vision throughout his career,
including the tremendous impact he has had at Rosetta and the Publicis Groupe
in a relatively brief period of time, while guiding Rosetta’s inevitable march
toward becoming a premier Customer Engagement agency with a global reach. We
are excited for him to take on new responsibilities as Rosetta’s CEO and are
confident that this is the right leadership evolution for Rosetta and for the
Groupe,” said Naouri.

Kuenne said, “Tom’s unique perspective on the interplay of branded content,
technology platforms and connected devices is a key differentiator for Rosetta
in how the agency personalizes the relationship between brands and consumers
across touch points and over time. The essence of why I founded Rosetta will
be enhanced through Tom’s leadership. He’s proven to have the instinct and the
character to lead Rosetta’s next chapter.”

Adamski said, “Rosetta’s strengths in Personalized Lifecycle Management,
Commerce and technology are a unique, powerful and exciting combination that
have already placed us among the top performers in the emerging Customer
Engagement space. I am fortunate to have the opportunity to guide Rosetta
toward greater global impact and relevance and I am pleased that Chris Kuenne
will continue his involvement with the agency he founded in his role as

Rosetta’s core executive leadership team will remain the same. In addition to
Adamski and Kuenne, Mark Taylor will remain as Chief Operating Officer, where
he will continue driving Personalized Lifecycle Management as one of Rosetta’s
core differentiators across all Rosetta solutions and continue to strengthen
the agency’s operational model. Rich DeMilt will continue as Chief Financial
Officer and Nigel Adams remains as Chief Talent Officer.

Adamski, 40, began his technology career in 1995 at Xing Technology
Corporation, where he worked across QA, Product Marketing and Product
Development groups to help pioneer audio/video streaming technology for IP
networks. He has a B.S. degree in environmental design from the University of
California, Davis.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 58,000 professionals. | Twitter:@PublicisGroupe | Facebook:

Viva la Difference !

About Rosetta

Rosetta is a customer engagement agency engineered to transform marketing for
the connected world. Our mission is to be a catalyst for growth, driving
material business impact by translating deep consumer insights into personally
relevant brand experiences across touch points and over time. Our unique
capabilities and the way we activate them have enabled our market leadership
position, operating as an independent brand in the Publicis Groupe of global
agencies. |:@RosettaMktg |


Publicis Groupe
Peggy Nahmany
Communication corporate
+ 33 (0)1 44 43 72 83
Martine Hue
Investor Relations
+ 33 (0)1 44 43 65 00
Stéphanie Atellian
Investor Relations
+ 33 (0)1 44 43 74 44
Shade Vaughn
Director | Public Relations and Events
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