Sixth Annual SAVO Sales Enablement Summit to Unveil Breakthrough Smarter Selling(TM) Strategies

Sixth Annual SAVO Sales Enablement Summit to Unveil Breakthrough Smarter 
Selling(TM) Strategies 
CHICAGO, IL -- (Marketwired) -- 04/18/13 --  SAVO, the market leader
in sales enablement, today announced the final lineup of its annual
Sales Enablement Summit, which includes a rare mix of market
influencers and thought-leaders, best selling authors, and SAVO
This year's event is designed to arm sales, marketing and sales
operations professionals with actionable insight to build a smarter
commercial enterprise through proven strategies. 
"Sales and marketing leaders tell us they need to help sellers sell
smarter by responding to the dynamic sales environment and staying in
sync with the buyer's process," said Mark O'Connell, president and
CEO of SAVO Group. "Our Summit will help attendees better understand
and navigate that process to avoid the common pitfalls and witness
better sales execution." 
The Summit's agenda highlights crucial points within a selling system
vital for success. By pinpointing the pains and solutions inherent in
each stage ranging from lead conversion to sales performance insight,
attendees will leave knowing the technology, solutions and strategies
to propel the productivity of their sales force.  
Summit keynotes and sessions will be hosted by representatives from
Alinean, CEB, Corporate Visions, CSO Insights, author Steven D.
Levitt of "Freakonomics," IDC Executive Advisory Group, Forrester
Research, Miller Heiman Research, author Aaron Ross of "Predictable
Revenue," Profiles International, and Sales Management Association.
SAVO customers presenting include CoreLogic, Flextronics, Iron
Mountain, Medtronic Spinal & Biologics, Rockwell Automation, Seagate,
Stryker, UPS, Verint and Xilinx. 
Included on the agenda is Joe Galvin, chief research officer and
executive vice president, Miller Heiman, who will be presenting
analysis of the 2013 Miller Heiman Sales Best Practices Study. "In a
flat economy, the gap between good and great is growing," said
Galvin. "It's critical companies better understand sales behaviors
that have the greatest impact on their performance gap and strive to
replicate world-class sales organizations. Summit attendees will
leave with a robust understanding of these behaviors to help their
ns when they return to the office." 
Brent Adamson, co-author of "The Challenger Sale" and managing
director of CEB, will examine the changing buyer landscape during his
presentation. "For nearly 30 years, CEB has helped senior executives
transform their organizations and leadership capabilities," said
Adamson. "Based on the Challenger Selling Model, attendees will learn
breakthrough B2B sales insights to advance leadership and performance
in today's complex selling environment." 
Additionally, Mike Willard of Profiles International, provider of
assessment solutions that enable organizations to select the right
people for the right job and develop them to their full potential,
will share best practices for onboarding new reps. "Attendees will
learn about the impact that assessments can have on sales force
transformation, turnover and productivity," said Willard, vice
president of enterprise solutions. "Many organizations are refining
their sales strategy, focusing on client segmentation and their
customer environment. This session will be impactful for sales
professionals across a broad spectrum of industries." 
Registration is open for the Summit, which runs from April 29 - May
1, 2013 at the Radisson Blu Aqua Hotel in Chicago. To view the
event's agenda, click here.  
About SAVO
 Founded in 1999, SAVO is a leading provider of sales
enablement solutions. SAVO's on-demand sales enablement platform
maximizes the sales team's ability to communicate value and
differentiation in clear, consistent and compelling ways. Combining
proven sales and marketing best practices with award-winning
technology, SAVO addresses all aspects of the sales enablement
challenge -- spanning people, process, insight and technology. For
more information, visit or follow us on Facebook,
LinkedIn or Twitter.  
Media Contacts:
Michelle Genser
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