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OneBeat Teams up with Microsoft to Debut OneBeat Labs - a First of its Kind Electronic Dance Music (EDM) Immersion

 OneBeat Teams up with Microsoft to Debut OneBeat Labs - a First of its Kind
                    Electronic Dance Music (EDM) Immersion

Leading Content Presenter Offers Brands a Crash Course in the Global EDM
Phenomenon on Monday, April 29 at Microsoft's NewFronts Event

PR Newswire

NEW YORK, April 18, 2013

NEW YORK, April 18, 2013 /PRNewswire/ --OneBeat, the leader in exclusive
original content celebrating the electronic dance music phenomenon, announced
today the launch of OneBeat Labs, a cultural immersion program designed to
educate brand and marketing executives on the global trend of electronic dance
music (EDM). Showcasing how leading brands are embracing the EDM movement to
connect with the largest generation of influencers in the market today, the
inaugural OneBeat Labs experience will take place at this month's New York
Newfronts, hosted by Microsoft. The immersion comes on the heels of the
brand's recent collaboration with Microsoft to create an exclusive EDM app for
Xbox Live, launching this May.

Designed to pull back the curtain on the multi-billion dollar EDM phenomenon –
the fastest growing category of music according to Nielsen – OneBeat Labs
fills a void in the industry, connecting brands directly to the powerful
trends driving the momentum behind EDM while exposing potential marketing
opportunities that exist within the space. Participants will gain firsthand
insight into the artists, music, fans and cultural themes unifying the global
EDM community and have a chance to network with the tastemakers driving EDM's
growth. Following the NewFronts, OneBeat Labs will live on as an ongoing
experience that brands can tap for educational daylong excursions to
experience the EDM lifestyle as only insiders can.

"OneBeat is at the head of a revolution in the EDM space, changing the way
this multi-billion dollar movement is presented and connected to fans. Trends
this powerful are incredible when harnessed effectively," said Mikhail
Lapushner, CEO of OneBeat. "With OneBeat Labs, we're creating an informative
and fun experience that will demystify the space and help participants
understand how to leverage EDM to help drive the relevance and preference for
the brands they represent. That could mean developing partnerships with DJs
or festivals, creating licensing deals with EDM publishers or finding
imaginative ways to leverage EDM music and culture to achieve greater impact
with marketing campaigns."

OneBeat Labs will launch at Microsoft's NewFronts event on Monday, April 29^th
and will be by invite only. OneBeat will produce a curated experience for
Microsoft and act as one of the lead content presenters during the event.

For more information, please visit OneBeat online at onebeat.tv or visit the
OneBeat Facebook page at www.facebook.com/onebeatchannel. Follow us on
Twitter at @onebeatchannel.

About OneBeat
OneBeat is a champion in online electronic dance music (EDM) media and
original content, dedicated to empowering the development and authenticity of
the rapidly growing EDM space. OneBeat delivers a direct and meaningful
connection to the multi-billion dollar EDM market through its exclusive
OneBeat Labs-- the organization's agency platform that develops cultural
immersion programs for brand and marketing executives to both understand and
connect with this giant industry, genre, consumer and culture. Additionally,
OneBeat offers a mix of original programming, exclusive content and editorial
coverage, branded entertainment, event sponsorships and the company's
proprietary vertical ad network and digital distribution channels. OneBeat's
advisory board is made up of industry power players including Michael Guido
(Legal Entertainment Authority), Doug Scott (President, Ogilvy Entertainment),
Ernest Lupinacci (Brand Consultant—AOL, ESPN, Nike), Paul Woomington (Founding
Partner, Naked Communications), Aber Whitcomb (CTO/Co founder, MySpace),
Lionel Ohaven (Founder & President, iCrave), Marc Scarpa (Founder, Simplynew),
Dan Adler (Entertainment Veteran) and Bobby Friedman (Entertainment Veteran,
Former President, Playboy).

Marci Mollins
Saeger Media Group / OneBeat
marci@saegermediagroup.com
310-935-3882

SOURCE OneBeat
 
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