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The Shareholder Committee For The Future Of Ferro Issues Open Letter To Shareholders Of Ferro Corporation

   The Shareholder Committee For The Future Of Ferro Issues Open Letter To
                      Shareholders Of Ferro Corporation

Comments on the Ferro Board's Repeated Failures in Strategy, Value Creation
and Execution

Urges Shareholders to Support the Committee's Efforts and Vote the GREEN Proxy
Card

PR Newswire

STAMFORD, Ct., April 18, 2013

STAMFORD, Ct., April 18, 2013 /PRNewswire/ -- The Shareholder Committee for
the Future of Ferro, headed by FrontFour Capital Group LLC and Quinpario
Partners LLC, today issued an open letter to the shareholders of Ferro
Corporation (NYSE: FOE). 

The full text of the letter follows.

OPEN LETTER TO FERRO SHAREHOLDERS FROM THE SHAREHOLDER COMMITTEE FOR THE
FUTURE OF FERRO LED BY FRONTFOUR AND QUINPARIO

VOTE FOR THE FUTURE OF FERRO – ELECT NEW DIRECTORS

VOTE THE ENCLOSED GREEN PROXY CARD TODAY

April 18, 2013

Dear Ferro Corporation Shareholder:

You have an important decision to make that could significantly impact the
value of your investment in Ferro. It is time for change at Ferro and change
begins with the Board. This is your opportunity to vote for the future of
Ferro.

FrontFour-Quinpario has nominated a slate of three highly-qualified director
candidates for election at the 2013 annual meeting of shareholders of Ferro
scheduled to be held on May 15, 2013. Our director nominees – Jeffry N.
Quinn, David A. Lorber and Nadim Z. Qureshi – have a mandate to drive
sustainable shareholder value and, if elected, would fully explore any and all
potential strategic alternatives including but not limited to the offer made
by A. Schulman to acquire Ferro. FrontFour-Quinpario began this campaign with
the belief that Ferro's businesses hold tremendous value and potential. We
have a clear plan of creating sustainable shareholder value with an emphasis
on execution, including prudent and decisive cost control. The current Board
has had plenty of opportunity to execute and has clearly failed.

WE BELIEVE THE FERRO BOARD IS SOLICITING YOUR SUPPORT BASED ON MISLEADING
CLAIMS

The Ferro Board would have shareholders believe that the Board has suddenly
woken up and will now take action to create shareholder value, will
successfully execute on a plan to reduce costs, and that shareholders would be
better served by a Board that has continuously destroyed shareholder value vs.
the FrontFour-Quinpario nominees who have a proven track record of shareholder
value creation.

  oThe Ferro Board Claims: Its actions have resulted in superior stock price
    returns since October 2012.

       oIn Reality: Ferro's stock price performance since October 2012 is
         reflective of a market view that change, including the changes
         espoused by FrontFour-Quinpario, is needed at Ferro as well as A.
         Schulman's offer to purchase the Company. In addition, the Board
         fails to mention that Ferro's stock price declined 14.5% in 2012.



  oThe Ferro Board Claims: It has a plan that reduces costs and will
    increase earnings per share (EPS).

       oIn Reality: The Board has a questionable track record of overseeing
         and failing to execute its restructuring plans.



  oThe Ferro Board Claims: It has taken decisive action and is taking the
    Company in the right direction.

       oIn Reality: The Board has been reactionary and only after
         FrontFour-Quinpario publicly stated that the Solar Pastes and
         Pharmaceuticals businesses should be sold and a more aggressive cost
         saving strategy should be embarked upon has such action been taken,
         the latter of which we have no confidence the Board will be able to
         properly execute based upon past performance.



  oThe Ferro Board Claims: The three incumbent directors are better
    qualified than the FrontFour-Quinpario nominees to lead the Company.

       oIn Reality: The Board has a track record of value destruction and
         has operated under an entrenched governance system while the
         FrontFour-Quinpario nominees have been tremendous value creators and
         stewards of good governance.

DO NOT BE FOOLED BY ANY ATTEMPT BY THE FERRO BOARD TO CLOUD THE ISSUES THAT
ARE RELEVANT TO THIS ELECTION AND TO MISLEAD SHAREHOLDERS ON THE SIGNIFICANT
ACCOMPLISHMENTS OF OUR NOMINEES

This campaign is all about the painful reality of the Ferro Board's long
history of overseeing the destruction of shareholder value and which
candidates are most qualified to lead Ferro. Rather than focusing on the core
issues facing shareholders in this election, the Ferro Board has commenced a
campaign of personal attacks and misstatements regarding the personal
integrity and qualifications of the FrontFour-Quinpario nominees. We have
assembled a unique slate of director nominees who have the experience,
qualifications and track record to drive change for the benefit of all
shareholders. Our slate includes Jeffry N. Quinn who led the turnaround of
Solutia Inc., a global chemical firm, as its CEO from May 2004 until it was
sold to Eastman Chemical in July 2012 for $4.7 billion. From the low point of
its share price in March 2009, Solutia was able to achieve an over 1,800%
increase in its share price. During this turnaround, Nadim Z. Qureshi served
in various leadership and executive capacities with Solutia, including
transforming the nylon resins business from an unprofitable U.S. based
business to a leading global, profitable, competitive resins business until
eventually becoming Senior Vice President, Corporate Development - Emerging
Markets, and President - Photovoltaics. Prior to Solutia, Mr. Qureshi worked
for world class consulting firms where he had the opportunity to work with
many of the major specialty chemical and petrochemical companies. David A.
Lorber has an extensive financial and investment industry background as well
as a track record of creating value for shareholders as a director of other
public companies. As a director of GenCorp Inc., a technology-based
manufacturer of aerospace and defense products, since April 2006, Mr. Lorber
has helped implement a significant operational and financial turnaround which
has grown revenue by 60%, reduced debt by $315M and increased margins by over
300 bps (from FY 2006 – FY 2012).

THE FERRO BOARD HAS AN UNENVIABLE TRACK RECORD OF CREATING ILL-CONCEIVED
PLANS, WHICH HAS DESTROYED SHAREHOLDER VALUE

During the prior five fiscal years ended December 31, 2012, investors would
have lost approximately (80%) of their investment in Ferro's stock (on a
dividend-reinvested basis).

During the five-year period prior to FrontFour-Quinpario's nomination of its
director nominees on January 24, 2013, the S&P 500 Index returned 22%, the
Chemicals Exchange Index returned 21% and Ferro's self-defined 2013 peer group
(as disclosed in Ferro's proxy statement) returned 94%  (on a
dividend-reinvested basis). During the same timeframe, Ferro's stock price
plunged an astonishing (69%).

Between 2008 and 2012, the Ferro Board failed to deliver on various
self-defined or industry standard value creation drivers.

FERRO BOARD SCORECARD (2008-2012)

METRIC                       OUTCOME
Share Price                  Down (80%)                                 Failed
Adjusted EPS                 Down (89%)                                 Failed
Growth                       Revenue declined by (21%)                  Failed
                             SG&A cost structure relative to
Cost Structure               profitability in the bottom                Failed
                             decile within peer group
Margins                      Gross Margin & EBITDA Margin in the        Failed
                             bottom quintile within peer group
Portfolio and Organizational Complex, still undergoing
Structure                    reorganization ($113M restructuring        Failed
                             charges)

WE BELIEVE THE FERRO BOARD'S REPEATED FAILURES IN STRATEGY, VALUE CREATION AND
EXECUTION HAVE TAKEN THE ORGANIZATION, ITS EMPLOYEES AND ITS INVESTORS ON A
LONG, ONEROUS AND FRUITLESS JOURNEY

Despite the significant Board approved capital and restructuring investments
of over $400M of your money between 2008 and 2012, revenues have declined in
EACH of Ferro's business segments with total revenues declining by (6%)
compounded annual growth rate (CAGR). Revenues within Ferro's core
businesses, particularly Electronic Materials and Color and Glass Material,
declined (14.8%) and (5%) CAGR, respectively, between 2008 and 2012.

In 2009, the Board approved an equity offering of $230M, significantly
diluting shareholders. The Board has clearly failed to deliver on its 2009
strategic plan.

The Board approved this $230M equity offering with the intent of reducing debt
levels and engaging in strategic restructuring and growth initiatives. Over
three years later, we believe it is clear the Board has failed in its
restructuring and the results of those strategic growth initiatives have not
materialized in any respects. Given the Board's track record, why should you
trust this Board to continue managing your capital?

Ferro's cost structure has persistently been among the most inflated and
inefficient within its self-defined peer group, driven by its high SG&A
expenses.

Since 2008, well run specialty chemicals companies have focused on generating
increased Gross Profit for every SG&A dollar spent. Ferro's peer group
SG&A/Gross Profit ratio, a measure of SG&A effectiveness, has decreased by a
respectable 32%. Ferro's SG&A/Gross Profit ratio, on the other hand, has
increased to a point where Ferro's 2012 SG&A expenses of $303M exceeded its
Gross Profit of $298M, making it the only company in its peer group to have
higher SG&A expenses than Gross Profit generated. This inflated cost
structure has been a burden for an extended period of time on the Company's
profitability and stock price.

With arbitrary, ever-changing guidance and revisions to the guidance, the
Ferro Board has made it nearly impossible for shareholders to count on the
Board to provide reliable direction for the future.

Ferro's Board provides guidance and revisions to investors on Full Year target
Adjusted EPS. In 2011 and 2012, Ferro's Board made significant revisions to
EPS guidance. In each instance, the revision was downwards.

Management's perennial failure to meet its guidance gives us little comfort
with respect to future performance. Given the Board's inability to reliably
forecast and meet its own guidance, we have serious concerns whether the 2013
and 2015 EPS targets of $0.30-$0.35 and $0.90-$1.00, respectively, hold any
merit?

Due to the Board's protracted restructuring efforts and failure to grow
revenues despite significant capital investments, shareholders have paid and
are continuing to pay a heavy price for meager earnings.

Ferro's Board has approved too many restructuring efforts. Between 2008 and
2012, Ferro's restructuring costs were $113M. The purpose of restructuring
efforts is generally to generate higher earnings in future years. Ferro's
restructuring efforts have consumed precious organizational and management
resources but in our view have produced no tangible results in terms of stock
price or earnings appreciation.

As a result of failed restructuring efforts and over $400M in capital and
restructuring investments since 2008, adjusted earnings were a mere
approximately $69M in 2011 and approximately $7.5M in 2012.

FERRO'S BOARD, DESPITE 60+ YEARS OF CUMULATIVE BOARD SERVICE, WANTS TO BE
JUDGED ONLY ON ITS RECENTLY ANNOUNCED STRATEGY AND TAKES NO RESPONSIBILITY FOR
ITS FAILURE TO PERFORM

It is a Board's duty to take decisive and timely action that is in the best
interest of shareholders. The Ferro Board claims that it "acted decisively
when it became evident that the Company needed a new direction." To support
its claim, it points to the divestment of Ferro's Solar Pastes business and
Pharmaceuticals business in Q1 2013 and its lofty cost savings targets for
2013-2015. We note that the divestments and cost savings targets were
announced after FrontFour-Quinpario announced the nomination of its director
candidates.

Do not be fooled by the Board's claims of taking decisive actions.

In 2009, Ferro acknowledged that the Pharmaceuticals business "will require
over time significant investment." No decisive action was taken.

In early 2011, Ferro acknowledged that its non-core Solar Pastes business was
underperforming. No decisive action was taken.

When a Board only reacts after tremendous shareholder pressure to address
issues that should have been apparent for years, we find this Board to be
anything but decisive.

When the Ferro Board talks about future opportunities, it appears to be just
repackaging and selling its past failures as future opportunities to
shareholders.

The Ferro Board points to future shareholder value creation opportunities of
tripling EPS between 2013 and 2015 and aggregate cost savings of $70M in
2014. Since 2008, many of Ferro's peers engaged in effective cost-cutting
measures and increased earnings and stock price performance, while Ferro's
Board engaged in ineffective measures that resulted in the Company having one
of the worst cost structures in its self-defined peer group. Where has this
Board been for the past five years?

Moreover, the Board has recently indicated that it is targeting EBITDA Margins
of 11% by 2015 through the implementation of cost-cutting initiatives. At
EBITDA Margins of 11%, Ferro would still be significantly underperforming its
self-defined peer group by 5%. Also, Ferro's revenue growth target of 4% CAGR
is a weighted average of conservative end-market growth rates (in building &
construction, electronics, appliance and auto) with no ambition for
above-market growth. Why does this Board continue to accept underperformance?

THE FERRO BOARD IS NOT IN OUR VIEW WORKING IN THE BEST INTEREST OF ITS
SHAREHOLDERS AND HAS A POOR TRACK RECORD OF CORPORATE GOVERNANCE

We question Ferro's outright rejection of A. Schulman's offer to acquire the
Company.

On March 4, 2013, A. Schulman announced that it made a proposal to acquire all
the outstanding shares of the Company for $6.50 per share (to be paid half in
cash and half in shares of A. Schulman stock).

A. Schulman expressed its "strong intent" in pursuing the combination and
mentioned that its offer could be adjusted subject to customary due
diligence. The Ferro Board subsequently announced that it had rejected the
offer. Prior to this announcement, the Ferro Board kept shareholders in the
dark with respect to A. Schulman's overtures, which appear to have commenced
as early as November 2012.

While we do not believe the offer fully values Ferro, the manner in which the
Ferro Board summarily rejected the offer without appearing to have engaged A.
Schulman and attempting to negotiate a higher price is regrettable. We
believe that Ferro's Board has done a disservice to shareholders by its
outright rejection of A. Schulman's offer.

We believe the Board's actions over the past few years had the effect of
limiting the ability of shareholders to have a voice in the future of the
Company. Shareholders have attempted to voice their views through majority
WITHHOLD votes in prior director elections.

At the last two annual meetings the shareholders expressed their overwhelming
displeasure with the Board. At the 2011 annual meeting, 2 out of 4 director
nominees received a majority of WITHHOLD votes out of the total votes cast.
In 2012, 1 out of 3 director nominees received a majority of WITHHOLD votes
out of the total votes cast. After the 2012 annual meeting, the Board
adopted a Majority Voting Policy that states that in any uncontested election
in which the number of nominees does not exceed the number of directors to be
elected, if a director receives more "WITHHOLD" votes than "FOR" votes, such
director is expected to tender his or her resignation as a director of the
Board. Had the Majority Voting Policy been put in place prior to the 2011
annual meeting, 3 out of the 9 current directors would have been required to
tender their resignations to the Board. 

THE FRONTFOUR-QUINPARIO NOMINEES ARE HIGHLY QUALIFIED AND HAVE A PLAN TO
ENHANCE VALUE FOR ALL FERRO SHAREHOLDERS

Ferro is at a critical juncture and Board change is needed. Our
highly-qualified nominees are committed to restoring shareholder value and
will demand accountability from management.

Since January 24, 2013 (the day FrontFour-Quinpario publicly announced the
nomination of its director candidates), Ferro's Board, under pressure from
significant shareholders, has suddenly woken up and started to take actions
that it clearly should have taken years ago. Ask yourself whether these
actions would have been taken absent this pressure.

  oSale of Solar Pastes Business – In February 2013, Ferro sold its solar
    pastes assets, with proceeds totaling approximately $11M and eliminated a
    $16M headwind on operating profit. While the Company acknowledged in
    early 2011 that its non-core solar pastes business was underperforming, it
    was only after pressure from FrontFour-Quinpario that management announced
    the sale of the business.
  oSale of Pharmaceuticals Business – In March 2013, Ferro sold its
    pharmaceuticals business for $16.9M with an earn-out incentive payment
    that could add another $8M. Although Ferro acknowledged in 2009 that the
    business required significant investment, only after FrontFour-Quinpario
    publicly surfaced did management announce the sale of this underperforming
    business that has drained precious management resources for over 10 years.
  oAnnouncement of Plan to Improve Cost Structure – In April 2013, Ferro
    announced that aggregate cost savings in 2014 would be about $70M.
    FrontFour-Quinpario have consistently expressed its concerns regarding
    Ferro's inflated and inefficient cost structure. After repeatedly missing
    out on the opportunity to cut costs and improve profitability since 2008,
    Ferro's Board recently approved a plan to improve EPS through cost-cutting
    measures. This Board failed to deliver upon its 2009 strategic plan; we
    question its ability to execute on yet another plan.

Do not allow the Ferro Board to take credit for its recent actions. This
Board has had years to do the right thing and failed to take decisive action
until after FrontFour-Quinpario commenced its campaign to obtain
representation on the Board.

If elected, the FrontFour-Quinpario nominees intend, subject to their
fiduciary duties, to take the following steps to maximize shareholder value:

  oI Develop a clear strategy that can focus management and employees
    towards shareholder value creation, while holding management accountable.
    Fully explore strategic alternatives, including engaging with A. Schulman

    Our vision is aimed towards overseeing and focusing management on
    improving profitability and exploring all strategic alternatives for
    maximizing the value of the Company's assets. Ferro has all the
    ingredients to become a world class specialty chemicals company. In order
    to achieve its potential, Ferro needs a thorough and honest evaluation of
    the Company's competitive position, an area that we believe has escaped
    management attention for several years. Our nominees intend to conduct an
    operational and strategic analysis in order to determine how to best
    manage the business moving forward and analyze internal growth
    opportunities versus the opportunity to maximize value through a sale of
    the Company at an appropriate premium to the current stock price.

  oII Bring Ferro's cost structure to levels expected from a world class
    specialty chemicals company

    The cost reductions already announced by the Board fall short of measures
    needed to solve the ongoing margin compression concerns that plague the
    Company. The time is now to undertake decisive, long-lasting measures
    rather than embark on another ineffective 'value creation strategy.'

  oIII Create a high-performance organizational culture that inspires
    management and employees alike

    We cannot over-emphasize the importance of creating a culture that is
    results-driven and cultivates ambitious goals for the future – a culture
    that we believe has been missing from the Ferro organization for years.
    Based on their experience, the FrontFour-Quinpario director nominees
    believe that the Ferro Board has mistakenly focused on 'flavor of the
    year' strategies rather than authentic value creation. We strongly
    believe change is needed right now to re-energize the Company.

  oIV Establish focus on growth and improve global footprint

    Two of our nominees bring considerable and proven expertise in growing
    specialty chemical businesses. Additionally, they have an impressive track
    record of growing businesses in emerging markets. We believe that many of
    Ferro's business segments present profitable growth opportunities.
  oVExecute, execute, execute

    Execution is an area where we believe the Ferro Board has repeatedly
    failed. We have seen several strategic initiatives approved by the Board
    over the last five fiscal years. However, all investors are left with are
    the Board's broken promises, creative excuses, a new strategy slide deck
    and diminished returns. This may sound harsh, but is the reality from the
    perspective of an investor who has lost 80% of his investment during this
    timeframe. Ferro is NOT the only company facing demand headwinds. Ferro
    is NOT the only company facing challenges in Europe. Ferro is NOT the
    only company that is attempting to gain greater visibility into the
    outlook for its businesses. Our nominees have strong execution and
    turnaround experience and are ready to make tough decisions that they
    believe will benefit all shareholders.



We invested in Ferro and nominated our slate of three highly-qualified
director candidates because we believe Ferro presents a tremendous value
creation potential for shareholders. Our nominees intend to bring a fresh
perspective to the Ferro organization to preserve recent gains and create
further shareholder value.

Our nominees intend to work with, and not against, the other members of the
Board, but we want to be very clear – we WILL NOT allow the Ferro Board to
repeat its past mistakes.

You have a choice to bring positive change that could significantly impact
your investment in Ferro. VOTE FOR CHANGE NOW AT FERRO – PLEASE SIGN, DATE
AND MAIL THE ENCLOSED GREEN PROXY CARD TODAY.



Thank you for your support,
The Shareholder Committee for the Future of Ferro
David A. Lorber              Jeffry N. Quinn

Managing Member              Chairman and Chief Executive Officer

FrontFour Capital Group LLC  Quinpario Partners LLC

If you have any questions, require assistance in voting your GREEN proxy card,
or need additional copies of the Committee's proxy materials,
please contact Okapi Partners at the phone numbers or email listed below.

OKAPI PARTNERS LLC
437 Madison Avenue, 28th Floor
New York, N.Y. 10022
(212) 297-0720
Call Toll-Free at: (877) 566-1922
E-mail: info@okapipartners.com

Contact:
FrontFour Capital Group LLC
68 Southfield Avenue
Two Stamford Landing, Suite 290
Stamford, CT 06902
203-274-9050

SOURCE FrontFour Capital Group LLC
 
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