AT&T Challenges Local Teens To Join "It Can Wait" Movement To Halt Texting
AT&T Simulator Event at Cadet Achievement Awards Celebration Encourages
Students and Parents to Pledge Not to Text and Drive
CHARLOTTE, N.C., April 18, 2013
CHARLOTTE, N.C., April 18, 2013 /PRNewswire/ -- Local elected officials,
educators and veterans joined AT&T* today at the annual Cadet Achievement
Awards to urge the students to be positive role models in combating a
dangerous practice that puts millions of Americans at risk: texting while
"I would like to thank AT&T for its leadership role in helping to educate the
driving public on the dangers of texting while driving," said Pat Cotham,
chair of the Mecklenburg County Board of Commissioners. "Together with
parents, teens, and support from local government, AT&T will increase safety
on the roads and highways by reminding drivers to obey the law and not text
According to the National Safety Council, each year texting drivers are
involved in more than 100,000 automobile accidents in which people are injured
To help make the roads safer and drive home the message about texting while
driving, AT&T brought a virtual reality simulator to the AT&T Cadet
Achievement Awards celebration, allowing students and adults the opportunity
to experience firsthand the dangers of texting and driving.
"The young men and women we honor for their Junior ROTC accomplishments are
leaders among their peers and at their respective high schools," said Colonel
Quincy Collins, founder of the Carolina Freedom Foundation, which sponsors the
awards. "Each has already demonstrated an extraordinary commitment to
citizenship and service to others. We appreciate Commissioner Cotham and her
fellow county commissioners for their support of programs such as ROTC and
safe-driving initiatives, programs which are making a difference in the lives
of young people."
North Carolina's "No Texting While Driving Act," which went into effect in
2009, bans all drivers from text messaging or sending e-mails while driving in
the state. A conviction could result in a $100 fine and court costs.
"Through the national It Can Wait campaign, we hope to make texting and
driving as unacceptable as drinking and driving," said Todd Lanham, Regional
Director of External Affairs for AT&T North Carolina. "We all know how
wireless services keep us more connected with each other, and with information
and opportunities. But if we do not use wireless safely, it can change lives
in very negative ways, too."
In 2012, 165 organizations, including national nonprofits, commercial
businesses, law enforcement, professional associations and government
agencies, as well as many educators, legislators, and other supporters, helped
get out the message and encouraged people to make a personal pledge not to
text and drive. This combined effort, including those of the Federal
Communications Commission, the U.S. Department of Transportation, National
Organizations for Youth Safety, SADD, Big Brothers Big Sisters, RadioShack and
CTIA-The Wireless Association, made a difference. Major highlights include:
oAwareness of the It Can Wait message increased 26 percent during the key
oOne-in-three people in that period said that texting while driving
messages have an impact on their driving habits.^1
oMore than 1.2 million no-texting-while-driving pledges were made at
ItCanWait.com and through Facebook, Twitter, live events and
In 2013, AT&T is extending its work with existing It Can Wait collaborators
and significantly expanding their ranks. Plans include:
oWorking with device makers to pre-load no-texting-while-driving
technologies and solutions into handsets, with the goal of making these
solutions standard on all AT&T smartphones.
oEngaging cities such as Houston, Texas, and companies including USAA and
Walmart to discuss potential new It Can Wait collaborations.
oMaking resources – ranging from It Can Wait branded materials, to teaching
aids and sample company policies – available to other organizations for
programs they develop.
oA texting-while-driving simulator tour reaching more than 380 events
AT&T, its 240,000 employees and other supporters are calling on all drivers to
go to www.ItCanWait.com to take the no-texting-while-driving pledge, and then
share their promise with others via Twitter (#itcanwait) and Facebook. The
pledge is part of the public awareness campaign aimed directly at stopping the
dangerous practice of texting while driving.
^1 AT&T TWD - ICW Perceptions Study
*AT&T products and services are provided or offered by subsidiaries and
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the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.
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SOURCE AT&T Inc.
Contact: Josh Gelinas, AT&T Corporate Communications, 704-206-9071,
Josh.firstname.lastname@example.org; Clifton Metcalf, AT&T Public Affairs, 704-417-8741,
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