Kia Racing Celebrates Return To Southern California With Debut Of Turbocharged
Optima Racecar In The World's Leading Social And Mobile Automotive-based Game
Kia Raises Visibility of U.S. Road Racing Program with Integration into Cie
Games' Car Town and Presenting Sponsorship of Round Three of the Pirelli World
Challenge this Weekend in Long Beach
- With two victories and six podium finishes to its credit after just 14
Pirelli World Challenge (PWC) races, Kia Racing's turbocharged Optima to be
available for Car Town players to add to their virtual garages starting
- Kia Racing arrives in Long Beach third in Grand Touring Sport (GTS)
Manufacturer points after strong performances at season-opening doubleheader
in St. Petersburg
IRVINE, Calif., April 18, 2013
IRVINE, Calif., April 18, 2013 /PRNewswire/ -- Kia Motors' fourth season of
U.S. road racing competition heats up this weekend on the streets of Long
Beach, and the Southern California-based automaker's commitment to motorsports
will be on full display with Kia's first-ever presenting sponsorship of a
Pirelli World Challenge (PWC) event. Coinciding with the Pirelli World
Challenge Long Beach Grand Prix presented by Kia is Friday's introduction of
the turbocharged Optima racing machine into Cie Games' Car Town, a leading
social game on the Facebook platform, which allows its nearly 50 million
lifetime players to collect and customize virtual cars in garages of their own
design and participate in challenges.
"Everyone at Kia is proud of the outstanding performances our Optima racecars
have delivered in a very short period of time as well as the fact that Kia is
the first Korean manufacturer to compete in the highly competitive Pirelli
World Challenge, and we are increasing our marketing efforts to further raise
Kia's profile in the sport," said Michael Sprague, executive vice president,
marketing and communications, Kia Motors America. "There will be a large
contingent of Kia team members, family and friends in attendance at the
Pirelli World Challenge Long Beach Grand Prix presented by Kia, which takes
place less than 30 miles from our U.S. headquarters, and our integration into
the wildly popular Car Town game gives auto enthusiasts a new way to engage
and interact with our brand."
Fresh off a successful season-opening weekend in St. Petersburg, which
included a top-five finish by driver Nic Jonsson, Kia Racing and its partner,
Kinetic Motorsports, return to Southern California – scene of the Optima
program's first podium finish one year ago – with high hopes for their second
competitive outing in the unforgiving concrete canyon that is the temporary
circuit at Long Beach.
Drivers Jonsson (No. 36) and Mark Wilkins (No. 38) know what it takes to
master a demanding street circuit and look to put on a show for the crowd,
which will include hundreds of Kia team members and dealers.
"It's always great to see fans, but to be this close to KMA's U.S.
headquarters is especially exciting for us and makes it that much more
special," said Jonsson. "We learned a lot about the cars coming away from St.
Pete that we can now apply to Long Beach. With both tracks being temporary
street circuits, there are a lot of similarities, and I think we'll have a
good shot to repeat our podium finish from a year ago."
Kia currently sits third in the Manufacturer Championship for Grand Touring
Sport (GTS) class cars, and Wilkins, following back-to-back sixth place
finishes in the St. Pete doubleheader, is fifth in driver points heading into
Round 3 at Long Beach.
"I feel like we're in a good place right now to score solid points and
position ourselves for a run at a GTS championship," said Wilkins. "The
Optima was very strong at St. Pete, and I feel like we have our car dialed in
pretty nicely at this point. Long Beach is a tough track – on the car, the
tires and the driver. I just plan to keep the No. 38 Kia up front and give
our guests something to cheer about while scoring valuable points."
The Pirelli World Challenge Long Beach Grand Prix presented by Kia begins at
4:30 p.m. PT on Sunday, April 21. Televised coverage is scheduled to air
Sunday, May 5 at 11:00 a.m. PT on the NBC Sports Network. Race fans can
always tune in online for live race coverage at www.world-challengetv.com and
catch the latest news and updates from the track at www.facebook.com/kiaracing
or Twitter at @KiaRacing.
Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.
SOURCE Kia Motors America
Contact: Mike Ofiara, Kia Motors America, +1-949-943-9376, email@example.com,
or Scott McKee, +1-949-468-4813, firstname.lastname@example.org
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