The Howard Hughes Corporation Names RKF Exclusive Consultant and Leasing Agent for the South Street Seaport

  The Howard Hughes Corporation Names RKF Exclusive Consultant and Leasing
  Agent for the South Street Seaport

 Redevelopment Poised to Attract Destination Retail, Dining and Entertainment
                                   Tenants

Business Wire

NEW YORK -- April 18, 2013

Following last month’s unanimous approval by the New York City Council for the
redevelopment of Pier 17, The Howard Hughes Corporation (NYSE: HHC) has named
RKF as the exclusive consultant and leasing agent for the South Street
Seaport.

The new Pier 17 (Photo: Business Wire)

The new Pier 17 (Photo: Business Wire)

With over 365,000 square feet of retail, dining and entertainment space
located along the East River in Lower Manhattan, the South Street Seaport is
comprised of the historic Uplands and Pier 17, south of the Brooklyn Bridge.
The redevelopment plan features the complete transformation of the Pier 17
building, including enhanced and increased open space on the pier along with a
new exterior façade encompassing dynamic retail space filled with distinctive
stores, restaurants and neighborhood shops. Larger open spaces on the pier
along with the new rooftop space - ideal for concerts, music and other
entertainment events - will showcase breathtaking views of the city skyline,
East River and Brooklyn Bridge. The design is contemporary yet draws from the
site’s history as a bustling marketplace and renowned maritime port.

“Our vision for a revitalized and reenergized Seaport will create an unrivaled
New York experience that is compelling for the ever-growing population of
residents, local workers and visitors,” said David R. Weinreb, Chief Executive
Officer of The Howard Hughes Corporation.“Working with RKF will ensure we
bring best-in-class offerings, including acclaimed national and international
retailers, local shops and destination restaurants.”

A team of RKF brokers consisting of Chairman & CEO Robert K. Futterman,
Executive VP Karen Bellantoni and Associate Tess Jacoby will represent The
Howard Hughes Corporation on this landmark assignment. The RKF professionals
will work in close collaboration with a team of The Howard Hughes Corporation
executives, including Keith Laird, Executive Vice President of Leasing, and
Michelle Waak, Vice President of Leasing.

“We are honored to have been chosen by The Howard Hughes Corporation to help
transform the South Street Seaport and create the most vibrant retail and
entertainment venue in Lower Manhattan,” said Robert K. Futterman. “Our deep
expertise with urban retail is perfectly matched for this assignment, and
we’re thrilled to play a key role in yet another historic opportunity.”

Construction for the redevelopment will begin this fall, and the project will
be completed in 2015.

About The South Street Seaport

South Street Seaport is comprised of historic buildings and a pavilion
shopping mall located at Pier 17 on the East River in Lower Manhattan.
Cobblestone streets, gas lamps, sailing ships and a museum make the South
Street Seaport one of the most memorable experiences in New York City.
Recently, Travel + Leisure named the Seaport as the 26th most visited tourist
attraction in the world, tied with China’s Great Wall and ahead of Paris’
Louvre Museum.

About RKF

The country’s leading independent real estate firm specializing in retail
leasing, investment sales and consulting services, RKF serves a broad spectrum
of domestic and global clients in services ranging from national tenant and
owner representation to advisory, consulting and dispositions. With
approximately $20 billion in aggregate real estate transactions to its credit,
RKF has been responsible for identifying scores of real estate opportunities
throughout the United States for leading American and international chains,
retailers, developers and institutional clients. RKF is headquartered in New
York with offices in Chicago, Las Vegas, Los Angeles, Miami, Northern New
Jersey, and San Francisco. For additional information about RKF, visit
www.rkf.com.

About The Howard Hughes Corporation

The Howard Hughes Corporation owns, manages and develops commercial,
residential and mixed-use real estate throughout the U.S. Our properties
include master planned communities, operating properties, development
opportunities and other unique assets spanning 18 states from New York to
Hawaii. The Howard Hughes Corporation is traded on the New York Stock Exchange
as HHC and is headquartered in Dallas, TX. For additional information about
HHC, visit www.howardhughes.com.

Safe Harbor Statement

Statements made in this press release that are not historical facts, including
statements accompanied by words such as “will,” “believe,” “expect,”
“enables,” “realize,” “plan,” “intend,” “transform,” “confirm” and other words
of similar expression, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements are
based on management’s expectations, estimates, assumptions, and projections as
of the date of this release and are not guarantees of future performance.
Actual results may differ materially from those expressed or implied in these
statements. Factors that could cause actual results to differ materially are
set forth as risk factors in The Howard Hughes Corporation’s filings with the
Securities and Exchange Commission, including its Quarterly and Annual
Reports. The Howard Hughes Corporation cautions you not to place undue
reliance on the forward-looking statements contained in this release. The
Howard Hughes Corporation does not undertake any obligation to publicly update
or revise any forward-looking statements to reflect future events, information
or circumstances that arise after the date of this release.

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Contact:

The Howard Hughes Corporation
Caryn Kboudi, 214-741-7744
caryn.kboudi@howardhughes.com
or
RKF
Elyse Bandel, 212-331-0135
el@rkf.com
or
RubensteinPublic Relations
Parke Chapman, 212-843-8489
pchapman@rubenstein.com