[x+1] Partners With Velti, to Bring Mobile Messaging Capabilities to Market-Leading [x+1] Origin Platform

[x+1] Partners With Velti, to Bring Mobile Messaging Capabilities to Market-Leading [x+1] Origin Platform 
Mobile Messaging Now Among the Paid and Owned Media Channels
Available to Marketers 
NEW YORK, NY -- (Marketwired) -- 04/18/13 --  [x+1], a leading
provider of digital marketing and data management software, and Velti
(NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology, today announced a partnership that will bring
Velti's mGage platform to the [x+1] Origin data management platform
(DMP). As a result, [x+1] clients can use mobile messaging as an
outbound marketing and call-to-action channel that takes full
advantage of the data and audiences they manage within [x+1] Origin.  
Mobile messaging is a powerful response channel. Messages are opened
and responded to far faster and at a much higher rate than in other
channels, such as email. Yet for many marketers mobile messaging is
treated as an independent element rather than as an essential aspect
of a fully integrated campaign. By incorporating the Velti mGage
platform into [x+1] Origin, mobile becomes as easily available and
manageable as any other marketing channel. 
"Velti is the longstanding leader in mobile technology and we're
excited to be working with them," said David Skinner, senior vice
president of business and corporate development at [x+1]. "The
ability to offer our clients access to Velti's powerful interactive
and call-to-action capabilities supports our goal to provide one
platform for managing all paid and owned marketing channels." 
"With the ability to reach more than 95 percent of mobile phone
users, mobile messaging is a critical element of the marketing mix,"
said Niles Lichtenstein, Regional Vice President at Velti. "Through
the mGage platform, marketers will have access to built-in templates,
catered specifically to their vertical so they can drive results
through the mobile channel and have a successful multi channel
marketing campaign. We are happy to support [x+1] in expanding their
offerings." 
Advertisers can launch behaviorally triggered campaigns to reach
customers who have opted in to receive mobile messages. Being able to
manage mobile messaging as a fully integrated campaign element is
new. Clients will be able to track and call the mobile messaging
gateway in real time to execute their campaigns as they would any of
their other paid or owned marketing channels. Examples of how the
Velti mGage platform can be used within [x+1] Origin include: 


 
--  Outbound - marketers can add mobile messaging as an outbound channel
    to reach customers and prospects, powered by data in the [x+1] DMP
--  Television / Out of home / print call to action channel - customers or
    prospects can opt-in to brand communications in other channels (TV,
    Out of Home, prints) via mobile messaging
--  Localization - location-based capabilities allow granular targeting of
    opt-in local programs

  
"We're continuing to seek out partners that complement and strengthen
[x+1] Origin's existing paid and owned marketing channels," said
Skinner, "positioning Origin as the best DMP for advertisers and
marketers." 
About [x+1]
 The [x+1] Origin Digital Marketing Hub offers integrated
and open software for digital marketing optimization through a Data
Management Platform (DMP) with multi-channel execution capabilities
powered by a patented real-time decision engine, Web services APIs,
and advanced analytics. [x+1] allows companies to synchronize
consumer engagements across a broad range of paid + owned marketing
channels including websites, display, landing pages, email, SMS,
mobile, direct mail, chat and call centers in real time. [x+1]
maximizes campaign performance and ROI in a consistent, scalable and
measurable way. 
About Velti
 Velti is the leading global provider of mobile marketing
and advertising technology and solutions that enable brands,
advertising agencies, mobile operators and media to implement highly
targeted, interactive and measurable campaigns by communicating with
and engaging consumers via their mobile devices. The Velti platform,
called Velti mGage(TM), allows customers to use mobile and
traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into
customers and continue to actively manage the relationship through
the mobile channel. Velti is a publicly-held corporation based in
Jersey, and trades on the NASDAQ Global Select Market under the
symbol VELT. For more information, visit www.velti.com.    
Contact:
Greg Peverill-Conti
InkHouse for [x+1]
xplusone@inkhouse.com 
781.966.4114