Ballantyne Brands, LLC Launches Mistic™ E-cigs Nationwide at Walmart New packaging and extended lineup to highlight e-cig offerings at the retailer Business Wire CHARLOTTE, N.C. -- April 18, 2013 Ballantyne Brands, LLC, an electronic cigarette (e-cig) provider, announced today that its Mistic™ brand of electronic cigarettes are now available in all Walmart stores and supercenters nationwide. The nationwide Walmart launch also introduces a new look for the Mistic™ brand. “We’ve given the packaging a facelift, and designed to make it more attractive, usable and durable for the customer,” said John J. Wiesehan, Jr., CEO of Ballantyne Brands. Ballantyne Brands also introduced new products into the Mistic™ offering. Customers now have the option to purchase refill cartridges in a 5-pack or a 10-pack, with a value emphasis on the 10-packs. Four disposable e-cig options have also been added to the Mistic™ family of products. The Mistic 1, now a disposable e-cig, is available in both traditional and menthol flavors. The same size, look and feel of a traditional tobacco cigarette, the Mistic 1 gives the customer a distinct, one-of–a-kind electronic cigarette experience. “Giving our customers more options is the best way to satisfy their needs,” added Wiesehan. “Being able to offer a variety of products at an affordable price to the customer is what we, and Walmart, strive for in this category. We believe we have capitalized on both.” Mistic™ is available in the tobacco section of all Walmart stores and supercenters that carry tobacco. Retail prices for the Mistic™ brands at Walmart start at under $6. About Ballantyne Brands, LLC Electronic cigarettes are alternatives to traditional tobacco. Ballantyne Brands distributes our electronic cigarettes to thousands of retail outlets across the country. NEO™ and Mistic™ electronic cigarettes, commonly called e-cigs, are available in both traditional tobacco and menthol flavors. We also offer both rechargeable and non-rechargeable options. Our team works continually to provide our customers with the highest quality products available at a price below our competitors and much less than that of traditional cigarettes. Our innovations are guaranteed to provide our customers with a more convenient and enjoyable alternative smoking experience. Contact: Ballantyne Brands, LLC Justin Wiesehan Phone: (704) 837-2062 Email: email@example.com
Ballantyne Brands, LLC Launches Mistic™ E-cigs Nationwide at Walmart
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