Ballantyne Brands, LLC Launches Mistic™ E-cigs Nationwide at Walmart

  Ballantyne Brands, LLC Launches Mistic™ E-cigs Nationwide at Walmart

New packaging and extended lineup to highlight e-cig offerings at the retailer

Business Wire

CHARLOTTE, N.C. -- April 18, 2013

Ballantyne Brands, LLC, an electronic cigarette (e-cig) provider, announced
today that its Mistic™ brand of electronic cigarettes are now available in all
Walmart stores and supercenters nationwide. The nationwide Walmart launch also
introduces a new look for the Mistic™ brand.

“We’ve given the packaging a facelift, and designed to make it more
attractive, usable and durable for the customer,” said John J. Wiesehan, Jr.,
CEO of Ballantyne Brands.

Ballantyne Brands also introduced new products into the Mistic™ offering.
Customers now have the option to purchase refill cartridges in a 5-pack or a
10-pack, with a value emphasis on the 10-packs. Four disposable e-cig options
have also been added to the Mistic™ family of products. The Mistic 1, now a
disposable e-cig, is available in both traditional and menthol flavors. The
same size, look and feel of a traditional tobacco cigarette, the Mistic 1
gives the customer a distinct, one-of–a-kind electronic cigarette experience.

“Giving our customers more options is the best way to satisfy their needs,”
added Wiesehan. “Being able to offer a variety of products at an affordable
price to the customer is what we, and Walmart, strive for in this category. We
believe we have capitalized on both.”

Mistic™ is available in the tobacco section of all Walmart stores and
supercenters that carry tobacco. Retail prices for the Mistic™ brands at
Walmart start at under $6.

About Ballantyne Brands, LLC

Electronic cigarettes are alternatives to traditional tobacco. Ballantyne
Brands distributes our electronic cigarettes to thousands of retail outlets
across the country. NEO™ and Mistic™ electronic cigarettes, commonly called
e-cigs, are available in both traditional tobacco and menthol flavors. We also
offer both rechargeable and non-rechargeable options. Our team works
continually to provide our customers with the highest quality products
available at a price below our competitors and much less than that of
traditional cigarettes. Our innovations are guaranteed to provide our
customers with a more convenient and enjoyable alternative smoking experience.


Ballantyne Brands, LLC
Justin Wiesehan
Phone: (704) 837-2062
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